吹牛的权利是留住 Web3 游戏玩家的关键

游戏是一项社交活动，因此获胜意味着与您的朋友合作完成任务或击败另一个屏幕上的玩家，并向全世界讲述您的成就。

Allen Ng is the Co-Founder of OpenSocial Protocol and EVG, one of Asia’s largest Web3 operating groups in consumer products. This post is part of CoinDesk's GameFi theme week.

Allen Ng 是 OpenSocial Protocol 和 EVG 的联合创始人，EVG 是亚洲最大的消费产品 Web3 运营集团之一。这篇文章是 CoinDesk GameFi 主题周的一部分。

Web3 gaming has struggled for various well-documented reasons, most notably in the form of great backlash from the gaming community due to Web3 games being “boring” and “depthless.”

Web3 游戏因各种有据可查的原因而举步维艰，最明显的是由于 Web3 游戏“无聊”和“无深度”而引起游戏社区的强烈反对。

But what if I told you that there is a hidden ingredient missing from Web3 games that could potentially solve this problem? An ingredient that has been used by traditional game developers for decades to keep players engaged and coming back for more.

但如果我告诉你 Web3 游戏中缺少一个可能解决这个问题的隐藏成分呢？几十年来，传统游戏开发者一直在使用这种成分，以保持玩家的参与度并吸引更多玩家。

This ingredient is none other than the good ol’ bragging rights.

这种成分正是吹牛的资本。

Bragging rights are a fundamental aspect of gaming that allows players to showcase their achievements and skills to others. It’s what drives players to complete challenges, climb the ranks and ultimately achieve victory.

吹牛的权利是游戏的一个基本方面，它允许玩家向他人展示他们的成就和技能。它是驱使玩家完成挑战、提升排名并最终取得胜利的动力。

In the world of Web3, bragging rights take on a whole new meaning. With the advent of digital identities and verifiable gaming achievements, players can now brag about their accomplishments across multiple games and ecosystems.

在 Web3 的世界中，吹牛的权利具有全新的含义。随着数字身份和可验证游戏成就的出现，玩家现在可以在多个游戏和生态系统中吹嘘自己的成就。

This creates a new layer of social clout and status within the gaming community, where players can build their gaming resumes and showcase their bragging rights to potential employers, friends and followers.

这在游戏社区中创造了新的社会影响力和地位，玩家可以在其中建立他们的游戏简历并向潜在雇主、朋友和追随者展示他们吹牛的权利。

The importance of the social layer

社交层的重要性

Socializing is a key aspect of human nature, and it plays a vital role in gaming. From massively multiplayer online role-playing games (MMORPGs) to first-person shooters (FPS), players are constantly interacting, competing and cooperating with each other.

社交是人性的一个重要方面，在游戏中发挥着至关重要的作用。从大型多人在线角色扮演游戏（MMORPG）到第一人称射击游戏（FPS），玩家之间不断地互动、竞争和合作。

These social interactions create a sense of community and belonging, which in turn leads to higher engagement and retention rates. In fact, studies have shown that players who socialize more in games tend to spend more time and money on them.

这些社交互动创造了一种社区感和归属感，进而提高了参与度和保留率。事实上，研究表明，在游戏中社交越多的玩家往往会在游戏上花费更多的时间和金钱。

This is where Web3 comes in. By enabling players to perform transactions with each other and not just with the game itself, Web3 social systems will allow players to create their own teams, guilds and organizations within the game.

这就是 Web3 的用武之地。通过使玩家能够相互执行交易而不仅仅是游戏本身，Web3 社交系统将允许玩家在游戏中创建自己的团队、公会和组织。

It’s not just you and “The Matrix” anymore. It’s you, your friends, your competition and your community.

不再只有你和“黑客帝国”了。这是你、你的朋友、你的竞争对手和你的社区。

With all the time invested into a game, players will grow more attached when they have something to brag about in their time spent gaming, and a place to brag about it. Those bragging rights are the crude oil that is constantly fuelling the $200 billion-a-year gaming economy after the right refining.

随着玩家在游戏中投入了所有的时间，当他们在游戏中拥有值得夸耀的东西以及可以夸耀的地方时，他们会变得更加依恋。这些炫耀的资本就是经过正确提炼后不断为每年 2000 亿美元的博彩经济提供动力的原油。

But they are also missing in Web3 gaming, relegated behind grind-and-earn mechanics. The next generation of Web3 gaming dApps needs to understand this and include community self-sovereignty, creating composable UI layers and giving gamers something to brag about, in addition to offering financial incentives. Only then will the adoption of Web3 games increase.

但它们在 Web3 游戏中也缺失了，被降级到“刷钱”机制后面。下一代 Web3 游戏 d​​App 需要理解这一点，除了提供经济激励之外，还需要包括社区自我主权、创建可组合的 UI 层并为游戏玩家提供值得吹嘘的东西。只有这样，Web3 游戏的采用率才会增加。