區塊鏈遊戲：進化、挑戰與復興之路

在電子閃閃發光的區塊鏈遊戲世界中，進化是唯一不變的。就在三年前，這個新的數位遊樂場才剛興起。

The world of blockchain gaming has undergone a remarkable evolution in recent years. Driven by the surge of DeFi protocols and Non-Fungible Tokens (NFTs), blockchain games became a primary driver of growth in the crypto market during 2021, attracting over $4 billion in investment.

近年來，區塊鏈遊戲世界經歷了顯著的演變。在 DeFi 協議和不可替代代幣 (NFT) 激增的推動下，區塊鏈遊戲成為 2021 年加密貨幣市場成長的主要驅動力，吸引了超過 40 億美元的投資。

However, the industry faced challenges as the crypto winter arrived in early 2022 and a hack on Axie Infinity's servers sent shockwaves through the space. This led to a decline in NFT prices and players retreating from the once-lucrative setup, raising questions about the long-term viability of "play-to-earn" gaming.

然而，隨著 2022 年初加密貨幣冬天的到來，Axie Infinity 伺服器遭受的駭客攻擊給整個行業帶來了衝擊，該行業面臨挑戰。這導致 NFT 價格下跌，玩家退出曾經利潤豐厚的遊戲模式，引發了人們對「邊玩邊賺錢」遊戲的長期生存能力的質疑。

Traditional gamers often expressed reservations towards blockchain games, and these issues further fueled their negative sentiments. A survey by Coda Labs among 7,000 traditional video game enthusiasts highlighted this disdain for the new world of blockchain gaming.

傳統遊戲玩家往往對區塊鏈遊戲持保留態度，這些問題進一步加劇了他們的負面情緒。 Coda Labs 對 7,000 名傳統電玩愛好者進行的一項調查凸顯了這種對區塊鏈遊戲新世界的蔑視。

Apart from the external hostility, the industry grappled with internal challenges, including a lack of quality gaming experiences. Developers seemed to prioritize the lure of monetization and token prices over the actual gaming experience they presented to the players. This approach created barriers for die-hard gamers who found the process of creating digital wallets and setting up a crypto exchange account to trade their tokens cumbersome.

除了外部的敵意之外，該行業還面臨內部挑戰，包括缺乏優質的遊戲體驗。開發者似乎優先考慮貨幣化和代幣價格的誘惑，而不是他們向玩家提供的實際遊戲體驗。這種方法為頑固的遊戲玩家設置了障礙，他們發現創建數位錢包和建立加密貨幣交易帳戶來交易代幣的過程很麻煩。

To make matters worse, many of these games rolled out poorly structured token economic models, leading to accusations of "Ponzinomics." This form of gaming, heavily dependent on incoming new users pumping money into the game, resembled the infamous Ponzi schemes, a business model that is well known for its eventual collapse.

更糟的是，這些遊戲中的許多遊戲都推出了結構不良的代幣經濟模型，導致了「龐茲經濟學」的指控。這種形式的遊戲嚴重依賴新用戶向遊戲注入資金，類似於臭名昭著的龐氏騙局，這是一種以最終崩潰而聞名的商業模式。

However, the beleaguered world of blockchain gaming saw a new light emerge from the ashes of these challenges. The concept of play-to-earn, bruised but not extinct, is quietly garnering renewed interest amongst potential players and investors, a testament to its resilience. The figures from DappRadar disclose that blockchain games managed to raise a combined $988 million within the initial three months of 2024, hinting at an industry resurgence.

然而，陷入困境的區塊鏈遊戲世界在這些挑戰的灰燼中看到了新的曙光。 「邊玩邊賺錢」的概念雖然受到重創，但並未消失，正在悄悄地重新引起潛在玩家和投資者的興趣，這證明了它的韌性。 DappRadar 的數據顯示，區塊鏈遊戲在 2024 年前三個月內籌集了總計 9.88 億美元的資金，暗示著產業的復甦。

While there still exists a sizeable gap in quality and appeal between the worlds of blockchain games and those of the traditional AAA titles such as Grand Theft Auto(GTA), Call of Duty, Ghost Recon, and Fortnite, indie developers in the blockchain gaming sphere are now focusing on producing higher quality games.

儘管區塊鏈遊戲的品質和吸引力與俠盜獵車手（GTA）、使命召喚、幽靈行動和堡壘之夜等傳統3A 遊戲世界之間仍然存在相當大的差距，但區塊鏈遊戲領域的獨立開發商現在專注於製作更高品質的遊戲。

In their quest for improved estándar, developers are now emphasizing building more enjoyable games that resonate with specific niche audiences in the global gaming community. While they might not match the grandeur of renowned games like Starfield or The Legend of Zelda yet, these indie studios are relying more on the meritorious aspects of their games, such as the storyline, gameplay, graphics, and user interface, than on the tokenomics.

在尋求改進的過程中，開發者現在強調打造更有趣的遊戲，與全球遊戲社群中的特定利基受眾產生共鳴。雖然它們可能還無法與《Starfield》或《薩爾達傳說》等著名遊戲的宏偉相媲美，但這些獨立工作室更依賴其遊戲的優點，例如故事情節、遊戲玩法、圖形和用戶介面，而不是代幣經濟學。

With almost 3.1 billion gamers worldwide to cater to, this shift in focus seems to be a wise one. By not making the ownership of NFTs compulsory for accessing the basic version of their games, these studios have ensured that game tokens get a backburner spot in their offerings. First, they are choosing to build loyal communities by making the gaming experience more fulfilling. The idea is to ensure that they have a strong player base before they dip their toes back into the in-game economy and tokenomics.

由於需要滿足全球近 31 億遊戲玩家的需求，這種重點轉移似乎是明智之舉。透過不強制要求擁有 NFT 才能存取其遊戲的基本版本，這些工作室確保了遊戲代幣在其產品中佔據了次要地位。首先，他們選擇透過讓遊戲體驗更加充實來建立忠誠的社群。其想法是確保他們在重新涉足遊戲內經濟和代幣經濟之前擁有強大的玩家基礎。

In a bid to regain its footing, the blockchain gaming industry has knit a shroud of transparency around its operations, curating business models that incorporate clarity and are dynámic. This new approach champions roadmaps, meticulously charted developmental journeys that act as solid proofs of a project’s viability and relevance. An eye on the future goals of the project creates reliability and reassures gamers and investors alike that they are betting on a worthy contender. In turn, the subsequent growth in player confidence aids in crafting a resilient, efficient model for the blockchain gaming industry.

為了重新站穩腳跟，區塊鏈遊戲產業為其營運編織了一層透明的外衣，策劃了清晰且動態的商業模式。這種新方法倡導路線圖，精心繪製發展歷程，作為專案可行性和相關性的堅實證明。著眼於專案的未來目標可以創造可靠性，並讓遊戲玩家和投資者放心，他們押注於一個有價值的競爭者。反過來，玩家信心的後續成長有助於為區塊鏈遊戲產業打造一個有彈性、高效的模型。

Exemplifying this novel approach is the coveted space exploration and resource extraction blockchain game, LandRocker. The dynamic roadmap introduced by this game details all the initiatives in progress or planned by LandRocker’s game developers. Aligning with its roadmap, LandRocker updates each update, such as a new token listing or an improvement in the game’s visuals, enhancing the transparency of their operations. This transparency is steering LandRocker towards creating a strong, trust-built bond with its community, resulting in increased confidence amongst its varied stakeholders regarding the project’s long-term prospects.

令人垂涎的太空探索和資源開採區塊鏈遊戲 LandRocker 就是這種新穎方法的例子。遊戲引入的動態路線圖詳細介紹了蘭德洛克遊戲開發人員正在進行或計劃中的所有舉措。根據其路線圖，LandRocker 會更新每次更新，例如新的代幣清單或遊戲視覺效果的改進，從而提高其營運的透明度。這種透明度正在引導 LandRocker 與社區建立強大、信任的紐帶，從而增強不同利害關係人對該計畫長期前景的信心。

Developers mapping their course through meticulously updated roadmaps ensure resource allocation, strategized and structured to achieve both their immediate and long-term goals. Also, there is a conscious move towards formulating sound tokenomics that put the game’s economy on a stable plinth and establish a mature in-game economy.

開發人員透過精心更新的路線圖來規劃他們的路線，確保資源分配、策略化和結構化，以實現他們的近期和長期目標。此外，我們還有意識地制定健全的代幣經濟，將遊戲經濟置於穩定的基礎上，並建立成熟的遊戲內經濟。

There is growing recognition that traditional gamers, the demographic that Web3 games need to impress, are less concerned with the blockchain aspect and more focused on the quality of gameplay, the storyline, the UX, and the general look and feel of the game. Following these observations, the blockchain gaming industry, already on a rising arc, is drawing more upon Web2 gaming talent.

人們越來越認識到，傳統遊戲玩家（Web3 遊戲需要打動的人群）不太關心區塊鏈方面，而是更關注遊戲的品質、故事情節、用戶體驗以及遊戲的整體外觀和感覺。根據這些觀察，已經處於上升趨勢的區塊鏈遊戲產業正在更多地吸引 Web2 遊戲人才。