区块链游戏：进化、挑战和复兴之路

在电子闪闪发光的区块链游戏世界中，进化是唯一不变的。就在三年前，这个新的数字游乐场才刚刚兴起。

The world of blockchain gaming has undergone a remarkable evolution in recent years. Driven by the surge of DeFi protocols and Non-Fungible Tokens (NFTs), blockchain games became a primary driver of growth in the crypto market during 2021, attracting over $4 billion in investment.

近年来，区块链游戏世界经历了显着的演变。在 DeFi 协议和不可替代代币 (NFT) 激增的推动下，区块链游戏成为 2021 年加密货币市场增长的主要驱动力，吸引了超过 40 亿美元的投资。

However, the industry faced challenges as the crypto winter arrived in early 2022 and a hack on Axie Infinity's servers sent shockwaves through the space. This led to a decline in NFT prices and players retreating from the once-lucrative setup, raising questions about the long-term viability of "play-to-earn" gaming.

然而，随着 2022 年初加密货币冬天的到来，Axie Infinity 服务器遭受的黑客攻击给整个行业带来了冲击，该行业面临着挑战。这导致 NFT 价格下跌，玩家退出曾经利润丰厚的游戏模式，引发了人们对“边玩边赚钱”游戏的长期生存能力的质疑。

Traditional gamers often expressed reservations towards blockchain games, and these issues further fueled their negative sentiments. A survey by Coda Labs among 7,000 traditional video game enthusiasts highlighted this disdain for the new world of blockchain gaming.

传统游戏玩家往往对区块链游戏持保留态度，这些问题进一步加剧了他们的负面情绪。 Coda Labs 对 7,000 名传统视频游戏爱好者进行的一项调查凸显了这种对区块链游戏新世界的蔑视。

Apart from the external hostility, the industry grappled with internal challenges, including a lack of quality gaming experiences. Developers seemed to prioritize the lure of monetization and token prices over the actual gaming experience they presented to the players. This approach created barriers for die-hard gamers who found the process of creating digital wallets and setting up a crypto exchange account to trade their tokens cumbersome.

除了外部的敌意之外，该行业还面临着内部挑战，包括缺乏优质的游戏体验。开发者似乎优先考虑货币化和代币价格的诱惑，而不是他们向玩家提供的实际游戏体验。这种方法为顽固的游戏玩家设置了障碍，他们发现创建数字钱包和建立加密货币交易账户来交易代币的过程很麻烦。

To make matters worse, many of these games rolled out poorly structured token economic models, leading to accusations of "Ponzinomics." This form of gaming, heavily dependent on incoming new users pumping money into the game, resembled the infamous Ponzi schemes, a business model that is well known for its eventual collapse.

更糟糕的是，这些游戏中的许多都推出了结构不良的代币经济模型，导致了“庞兹经济学”的指控。这种形式的游戏严重依赖新用户向游戏注入资金​​，类似于臭名昭著的庞氏骗局，这是一种以最终崩溃而闻名的商业模式。

However, the beleaguered world of blockchain gaming saw a new light emerge from the ashes of these challenges. The concept of play-to-earn, bruised but not extinct, is quietly garnering renewed interest amongst potential players and investors, a testament to its resilience. The figures from DappRadar disclose that blockchain games managed to raise a combined $988 million within the initial three months of 2024, hinting at an industry resurgence.

然而，陷入困境的区块链游戏世界在这些挑战的灰烬中看到了新的曙光。 “边玩边赚钱”的概念虽然受到重创，但并未消失，正在悄悄地重新引起潜在玩家和投资者的兴趣，这证明了它的韧性。 DappRadar 的数据显示，区块链游戏在 2024 年前三个月内筹集了总计 9.88 亿美元的资金，暗示着行业的复苏。

While there still exists a sizeable gap in quality and appeal between the worlds of blockchain games and those of the traditional AAA titles such as Grand Theft Auto(GTA), Call of Duty, Ghost Recon, and Fortnite, indie developers in the blockchain gaming sphere are now focusing on producing higher quality games.

尽管区块链游戏的质量和吸引力与侠盗猎车手（GTA）、使命召唤、幽灵行动和堡垒之夜等传统 3A 游戏世界之间仍然存在相当大的差距，但区块链游戏领域的独立开发商现在专注于制作更高质量的游戏。

In their quest for improved estándar, developers are now emphasizing building more enjoyable games that resonate with specific niche audiences in the global gaming community. While they might not match the grandeur of renowned games like Starfield or The Legend of Zelda yet, these indie studios are relying more on the meritorious aspects of their games, such as the storyline, gameplay, graphics, and user interface, than on the tokenomics.

在寻求改进的过程中，开发者现在强调打造更有趣的游戏，与全球游戏社区中的特定利基受众产生共鸣。虽然它们可能还无法与《Starfield》或《塞尔达传说》等著名游戏的宏伟相媲美，但这些独立工作室更多地依赖于其游戏的优点，例如故事情节、游戏玩法、图形和用户界面，而不是代币经济学。 。

With almost 3.1 billion gamers worldwide to cater to, this shift in focus seems to be a wise one. By not making the ownership of NFTs compulsory for accessing the basic version of their games, these studios have ensured that game tokens get a backburner spot in their offerings. First, they are choosing to build loyal communities by making the gaming experience more fulfilling. The idea is to ensure that they have a strong player base before they dip their toes back into the in-game economy and tokenomics.

由于需要满足全球近 31 亿游戏玩家的需求，这种重点转移似乎是明智之举。通过不强制要求拥有 NFT 才能访问其游戏的基本版本，这些工作室确保了游戏代币在其产品中占据了次要地位。首先，他们选择通过让游戏体验更加充实来建立忠诚的社区。其想法是确保他们在重新涉足游戏内经济和代币经济之前拥有强大的玩家基础。

In a bid to regain its footing, the blockchain gaming industry has knit a shroud of transparency around its operations, curating business models that incorporate clarity and are dynámic. This new approach champions roadmaps, meticulously charted developmental journeys that act as solid proofs of a project’s viability and relevance. An eye on the future goals of the project creates reliability and reassures gamers and investors alike that they are betting on a worthy contender. In turn, the subsequent growth in player confidence aids in crafting a resilient, efficient model for the blockchain gaming industry.

为了重新站稳脚跟，区块链游戏行业为其运营编织了一层透明的外衣，策划了清晰且动态的商业模式。这种新方法倡导路线图，精心绘制发展历程，作为项目可行性和相关性的坚实证明。着眼于项目的未来目标可以创造可靠性，并让游戏玩家和投资者放心，他们押注于一个有价值的竞争者。反过来，玩家信心的后续增长有助于为区块链游戏行业打造一个有弹性、高效的模型。

Exemplifying this novel approach is the coveted space exploration and resource extraction blockchain game, LandRocker. The dynamic roadmap introduced by this game details all the initiatives in progress or planned by LandRocker’s game developers. Aligning with its roadmap, LandRocker updates each update, such as a new token listing or an improvement in the game’s visuals, enhancing the transparency of their operations. This transparency is steering LandRocker towards creating a strong, trust-built bond with its community, resulting in increased confidence amongst its varied stakeholders regarding the project’s long-term prospects.

令人垂涎的太空探索和资源开采区块链游戏 LandRocker 就是这种新颖方法的例证。该游戏引入的动态路线图详细介绍了兰德洛克游戏开发人员正在进行或计划中的所有举措。根据其路线图，LandRocker 会更新每次更新，例如新的代币列表或游戏视觉效果的改进，从而提高其运营的透明度。这种透明度正在引导 LandRocker 与社区建立牢固、信任的纽带，从而增强不同利益相关者对该项目长期前景的信心。

Developers mapping their course through meticulously updated roadmaps ensure resource allocation, strategized and structured to achieve both their immediate and long-term goals. Also, there is a conscious move towards formulating sound tokenomics that put the game’s economy on a stable plinth and establish a mature in-game economy.

开发人员通过精心更新的路线图来规划他们的路线，确保资源分配、战略化和结构化，以实现他们的近期和长期目标。此外，我们还有意识地制定合理的代币经济学，将游戏经济置于稳定的基础上，并建立成熟的游戏内经济。

There is growing recognition that traditional gamers, the demographic that Web3 games need to impress, are less concerned with the blockchain aspect and more focused on the quality of gameplay, the storyline, the UX, and the general look and feel of the game. Following these observations, the blockchain gaming industry, already on a rising arc, is drawing more upon Web2 gaming talent.

人们越来越认识到，传统游戏玩家（Web3 游戏需要打动的人群）不太关心区块链方面，而是更关注游戏的质量、故事情节、用户体验以及游戏的总体外观和感觉。根据这些观察，已经处于上升趋势的区块链游戏行业正在更多地吸引 Web2 游戏人才。