Sofi is storming back into crypto with full force, leveraging a pivotal regulatory shift to embed digital assets across its financial ecosystem.

Sofi Technologies Inc (NASDAQ:SOFI) plans to fully reintroduce cryptocurrency services this year, leveraging a pivotal shift in regulations to embed digital assets across its financial ecosystem.

What Happened: Sofi will be returning to crypto as the company’s chief executive officer, Anthony Noto, confirmed the plans in an interview with CNBC on Monday.

The executive noted that a change in regulatory guidance from the Office of the Comptroller of the Currency (OCC) has opened the door for Sofi’s return to digital assets, which it had to wind down in 2023 as part of its transition to a fully regulated bank.

"We’re going to re-enter the crypto business, which we had to exit. We’ll re-enter the business of allowing our members to invest in cryptocurrency," Noto stated.

This time, he added that the company wants to "actually make a bigger, more comprehensive push into cryptocurrency, to include really providing crypto or blockchain capabilities in each product area that we have."

The renewed approach comes as major financial institutions, such as Goldman Sachs Group Inc (NYSE:GS), signal their willingness to engage with crypto in a less restrictive regulatory environment.

"That basically said that OCC-regulated banks can operate in crypto businesses, and that is a fundamental shift in the regulatory landscape," Noto explained, referring to the updated OCC stance.

Sofi, which reported its fastest revenue growth in over a year and raised its 2025 forecasts this week, is aiming to relaunch crypto investing by the end of the year, pending any unforeseen delays.

The company could also introduce crypto-backed loans and integrate crypto into its payment solutions, according to Noto.

"We see the opportunity to leverage blockchain technology across the full suite of Sofi products in order to provide members with best-in-class financial services and innovative solutions they won't find anywhere else," a Sofi spokesperson told Benzinga on Monday.

Sofi previously offered access to over 20 cryptocurrencies on its platform, enabling users to buy, sell, and store digital assets.

The move to discontinue crypto services was part of Sofi's broader strategy to comply with banking regulations and expand its product offerings.

Sofi's stock price closed at $15.07 on Monday, a rise of 0.67%.

What's Next: Sofi Technologies is a well-known and respected fintech company that is constantly innovating and expanding its product offerings. The company's return to crypto is a positive development that will provide valuable services to consumers and further the adoption of digital assets.

The company's stock price is expected to continue to rise in the coming months as Sofi expands its product offerings and increases its user base.

Stay tuned for more updates from Sofi Technologies as the company continues its journey to become a leading provider of financial services in the metaverse.