CashKaro has launched a new digital ad film based on the viral "India's Got Latent" moment, with a focus on its cashback offering.
CashKero, India’s largest cashback platform and part of the i3 Tech Group, today announced the launch of a new digital ad film as part of its #CoinsVSCashback campaign. The campaign, which also includes a Ghibli-style animated film and the ‘The GOAT Talks’ series, showcases the difference between coins-based rewards and direct cashback in a unique and engaging manner.
The messaging positions CashKero as a unique platform that offers real cashback to its users, highlighting the limited value of digital coins and contrasting them with CashKero’s direct cashback model, where users can transfer their earnings to their bank accounts.
The latest ad film takes a satirical swipe at the viral moment ‘India’s Got Latent’, presenting a namesake talent show brimming with performers showcasing latent talent in an amusing manner. The ad continues to poke fun at the stellar performances of the contestants, which are met with an indifferent audience who are focused on their mobile devices. Finally, the judges, who are seen juggling multiple tasks on their laptop, announce that the winner will receive a "limited-edition coin with 12-month validity and T&C apply." An unimpressed audience member quips, "Great, another coin. What will we do with it?"
The ad then pivots to CashKero, highlighting its unique offering of transferring cashback directly to the users' bank accounts. It concludes with the tagline, "Cashback. Cash. Clear."
Talking about CashKero’s mission to provide real cashback for Indian shoppers, Swati Bhargava, co-founder of CashKero and EarnKaro, said, “CashKero has always stood for real, tangible savings — not coins that come with fine print, expiry dates, or usage limits. We are known for transferring cashback directly to the users' bank accounts, and we take pride in this unique offering. With our digital campaign #CoinsVSCashback, we’re calling out the smoke and mirrors of so-called coin or points-based rewards. This Latent-inspired ad film is the latest in a series of bold, creative adaptations reinforcing that real cashback is money that users can bank, spend, and benefit from without limitations. Last year, we rolled out our Aadat Badlo campaign that focused on shifting consumer behaviour and helping them earn big by changing one small habit while shopping. That’s the value we’ve consistently delivered, and this film captures this message in a bold, humorous, and unmistakably CashKero way.”
Created by CashKero’s in-house brand and creatives team, the ad taps into nostalgia and virality to build CashKero’s synonymy with genuine cashback — setting new standards for how rewarding online shopping can truly be.
Reflecting on the creative storytelling approach, Ishan Agarwal, director – brand and creatives, CashKero, added, “We wanted to take an instantly recognisable pop-culture flashpoint and use it as a creative lens to cut through the clutter. The ‘Latent’ moment was the perfect canvas to deliver a humorous yet hard-hitting truth that ‘cashback shouldn’t be confusing or conditional’ – in sync with the broader #CoinsVSCashback campaign narrative. As CashKero steadily cements its place as the G.O.A.T of real cashback, this ad aims to blend entertainment with clarity while leaving viewers with a message about what truly sets us apart.”
