Cashkaro根据病毒“印度的潜在”时刻推出了一部新的数字广告电影

卡什卡罗（Cashkaro）根据病毒“印度的潜在时刻”推出了一部新的数字广告电影，重点是现金返还。

CashKero, India’s largest cashback platform and part of the i3 Tech Group, today announced the launch of a new digital ad film as part of its #CoinsVSCashback campaign. The campaign, which also includes a Ghibli-style animated film and the ‘The GOAT Talks’ series, showcases the difference between coins-based rewards and direct cashback in a unique and engaging manner.

印度最大的现金返还平台和i3科技集团的一部分Cashkero今天宣布，作为其#CoinsvScashback活动的一部分，推出了新的数字广告电影。该活动还包括吉卜力风格的动画电影和“山羊谈话”系列，以独特而引人入胜的方式展示了基于硬币的奖励与直接现金返还之间的区别。

The messaging positions CashKero as a unique platform that offers real cashback to its users, highlighting the limited value of digital coins and contrasting them with CashKero’s direct cashback model, where users can transfer their earnings to their bank accounts.

消息传递位置将CashKero作为一个独特的平台，可为用户提供真正的现金返还，突出了数字硬币的有限价值，并将其与Cashkero的直接现金返还模型进行了对比，用户可以将其收益转移到其银行帐户中。

The latest ad film takes a satirical swipe at the viral moment ‘India’s Got Latent’, presenting a namesake talent show brimming with performers showcasing latent talent in an amusing manner. The ad continues to poke fun at the stellar performances of the contestants, which are met with an indifferent audience who are focused on their mobile devices. Finally, the judges, who are seen juggling multiple tasks on their laptop, announce that the winner will receive a "limited-edition coin with 12-month validity and T&C apply." An unimpressed audience member quips, "Great, another coin. What will we do with it?"

最新的广告片在病毒时刻“印度的“ got totent''一起进行了讽刺的滑动，并与表演者一起展示了一场同名的才能表演，以有趣的方式展示了潜在的人才。该广告继续在参赛者的出色表演中取笑，这些表演与漠不关心的观众相遇，他们专注于移动设备。最终，看来在笔记本电脑上兼顾多个任务的法官宣布，获胜者将获得“有限量版的限量硬币，有12个月的有效性和T＆C适用。”一个不印象的观众打趣道：“太好了，另一枚硬币。我们将如何处理？”

The ad then pivots to CashKero, highlighting its unique offering of transferring cashback directly to the users' bank accounts. It concludes with the tagline, "Cashback. Cash. Clear."

当时，广告向Cashkero枢转，强调了其独特的产品将现金返还直接转移到用户的银行帐户。它以标语“现金返还。现金。清晰”结束。

Talking about CashKero’s mission to provide real cashback for Indian shoppers, Swati Bhargava, co-founder of CashKero and EarnKaro, said, “CashKero has always stood for real, tangible savings — not coins that come with fine print, expiry dates, or usage limits. We are known for transferring cashback directly to the users' bank accounts, and we take pride in this unique offering. With our digital campaign #CoinsVSCashback, we’re calling out the smoke and mirrors of so-called coin or points-based rewards. This Latent-inspired ad film is the latest in a series of bold, creative adaptations reinforcing that real cashback is money that users can bank, spend, and benefit from without limitations. Last year, we rolled out our Aadat Badlo campaign that focused on shifting consumer behaviour and helping them earn big by changing one small habit while shopping. That’s the value we’ve consistently delivered, and this film captures this message in a bold, humorous, and unmistakably CashKero way.”

谈论Cashkero的使命是为印度购物者提供真正的现金返还时，Cashkero和Earnkaro的联合创始人Swati Bhargava表示：“ Cashkero始终代表真实的，有形的积蓄，而不是带有精美的印刷品，有效期，有效的日期或使用限制的良好的界限。 #coinsvscashback，我们召集了所谓的硬币或基于积分的奖励。一贯交付，这部电影以大胆，幽默且毫无疑问的Cashkero方式捕获了这一信息。”

Created by CashKero’s in-house brand and creatives team, the ad taps into nostalgia and virality to build CashKero’s synonymy with genuine cashback — setting new standards for how rewarding online shopping can truly be.

广告由Cashero的内部品牌和创意团队创建，对怀旧和病毒率创建，以建立CashKero的同义词，并具有真正的现金返还，这为在线购物的真正奖励是如何真正获得的新标准。

Reflecting on the creative storytelling approach, Ishan Agarwal, director – brand and creatives, CashKero, added, “We wanted to take an instantly recognisable pop-culture flashpoint and use it as a creative lens to cut through the clutter. The ‘Latent’ moment was the perfect canvas to deliver a humorous yet hard-hitting truth that ‘cashback shouldn’t be confusing or conditional’ – in sync with the broader #CoinsVSCashback campaign narrative. As CashKero steadily cements its place as the G.O.A.T of real cashback, this ad aims to blend entertainment with clarity while leaving viewers with a message about what truly sets us apart.”

Casherkero的主任Ishan Agarwal在反思创意讲故事的方法中补充说：“我们想立即采取一个可以立即识别的流行文化闪点，并将其用作创造性的镜头来削减杂物。“潜在的”时刻是完美的canvas，以使“ Cashback”不适合使用“ Cashback”，而不是与之相处的范围。 Cashkero稳步巩固了其作为真正现金返还的山羊的位置，该广告旨在使娱乐融合在一起，同时让观众向我们提供真正使我们与众不同的信息。”