Bitget Wallet Unveils New Brand Identity and “Crypto for Everyone” Movement

Bitget Wallet, the leading non-custodial crypto wallet, has unveiled a new brand identity to reflect its evolution into a full-service crypto wallet

Crypto exchange Bitget has announced that its non-custodial wallet, Bitget Wallet, is rolling out a new brand identity to mark the addition of core features that aim to bring the benefits of crypto to everyone.

This rebrand will see the Bitget Wallet app introduce a more streamlined, user-friendly interface designed to make crypto more intuitive for all, while a new logo—symbolizing simplicity and direction—will guide users on their seamless journey.

The changes come as Bitget Wallet expands beyond trading and earning to include onchain discovery and global payments, forming the basis of its "Crypto for Everyone" motto and movement. This initiative will see Bitget distribute a portion of a $1 billion user protection fund to incentivize the community with a pool of over $1 million.

"The role of wallets is evolving—it's moving from a niche tool to one with real-world utility for everyday needs," said Alvin Kan, COO of Bitget Wallet. "This rebrand is part of a longer-term plan to make crypto accessible for everyone. We're building towards a future where interacting with crypto feels as easy as using Uber or Paypal."

The demand for self-custody and alternative financial access, especially in regions with limited banking infrastructure, has seen Bitget Wallet grow rapidly. Over the past year, the platform has seen a 300% increase in users, with the fastest growth in Africa (+959%), Europe (+367%), and the Middle East (+350%).

As more individuals turn to crypto to navigate inflation, limited banking access, and economic instability, they are seeking greater control over their finances. Bitget Wallet provides this autonomy, empowering users to manage their crypto assets directly.

The rebranding effort is focused on making crypto easier to use and more practical for everyday needs. Building around four core features—Trade, Earn, Pay, and Discover—the wallet allows users to effortlessly track market trends, explore new tokens, and trade across over 130 blockchains with one click.

In selected regions, a new Simple Mode will be launched to offer a streamlined experience for users who are new to crypto.

To support secure usage, Bitget Wallet includes protections like real-time risk monitoring and transaction screening, helping users navigate onchain finance more safely.

Bitget Wallet is among the first to launch an in-app shop and remains the only major self-custodial wallet offering full payment flexibility, including crypto cards, QR code scans, and direct purchases.

The shop supports over 300 brands across gaming, mobile, travel, and e-commerce, enabling crypto payments at Amazon, Google Play, Shopee, and more. Regional integrations with national QR payment systems are also underway.

Building on this everyday utility, Bitget Wallet offers yield features to help users earn passive income on their crypto balances and plans to support tokenized real-world assets like stocks and gold as it expands beyond digital assets.

"Bitget Wallet stands strong with the essence of crypto extending beyond our decentralized vision, serving as a critical access layer across trading, earning, and payments for onchain assets," said Gracy Chen, CEO at Bitget.

"Users now have an even more powerful tool—simple to use, accessible, and packed with capabilities—that connects people to opportunity, wherever they are, whenever they need."

To mark the rebrand, Bitget Wallet is launching the Crypto for Everyone Movement in partnership with leading ecosystem projects, offering over $1 million in rewards and inviting users to explore the updated platform through interactive campaigns.

Stay tuned for more details on the brand update and product roadmap on the Bitget Wallet blog.

Watch the brand video on YouTube.

About Bitget Wallet

Bitget Wallet is a non-custodial crypto wallet designed to make crypto simple and secure for everyone. With over 80 million users, it brings together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions.

Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it ensures the highest level of security for users' assets.