Bitget钱包揭示了新的品牌标识和“每个人的加密”运动

Bitget Wallet是领先的非习惯加密钱包，已推出了新品牌标识，以反映其发展为全方位服务的加密钱包

Crypto exchange Bitget has announced that its non-custodial wallet, Bitget Wallet, is rolling out a new brand identity to mark the addition of core features that aim to bring the benefits of crypto to everyone.

Crypto Exchange Bitget宣布，其非监测钱包Bitget Wallet正在推出新的品牌标识，以标记核心功能的增加，旨在将加密货币的好处带给所有人。

This rebrand will see the Bitget Wallet app introduce a more streamlined, user-friendly interface designed to make crypto more intuitive for all, while a new logo—symbolizing simplicity and direction—will guide users on their seamless journey.

品牌重塑将看到Bitget Wallet应用程序引入了一个更简化的，用户友好的界面，旨在使加密货币更加直观，而新的徽标（与之相称的简单性和方向）将指导用户无缝的旅程。

The changes come as Bitget Wallet expands beyond trading and earning to include onchain discovery and global payments, forming the basis of its "Crypto for Everyone" motto and movement. This initiative will see Bitget distribute a portion of a $1 billion user protection fund to incentivize the community with a pool of over $1 million.

随着Bitget钱包的扩展超出交易和收入，包括OnChain Discovery和全球付款，这是其“每个人的加密”的基础。该计划将使Bitget分配一部分耗资10亿美元的用户保护基金，以激励社区超过100万美元。

"The role of wallets is evolving—it's moving from a niche tool to one with real-world utility for everyday needs," said Alvin Kan, COO of Bitget Wallet. "This rebrand is part of a longer-term plan to make crypto accessible for everyone. We're building towards a future where interacting with crypto feels as easy as using Uber or Paypal."

Bitget Wallet的首席运营官Alvin Kan说：“钱包的作用正在不断发展，它从利基工具转变为具有现实用途的日常需求的工具。” “这种重塑是使每个人都可以访问加密货币的长期计划的一部分。我们正在朝着与加密货币互动就像使用Uber或PayPal一样容易的未来。”

The demand for self-custody and alternative financial access, especially in regions with limited banking infrastructure, has seen Bitget Wallet grow rapidly. Over the past year, the platform has seen a 300% increase in users, with the fastest growth in Africa (+959%), Europe (+367%), and the Middle East (+350%).

对自我客户和替代财务访问的需求，尤其是在有限的银行基础设施的地区，Bitget钱包迅速增长。在过去的一年中，该平台的使用者增加了300％，非洲（+959％），欧洲（+367％）和中东（+350％）的增长最快。

As more individuals turn to crypto to navigate inflation, limited banking access, and economic instability, they are seeking greater control over their finances. Bitget Wallet provides this autonomy, empowering users to manage their crypto assets directly.

随着越来越多的人转向通货膨胀，有限的银行访问和经济不稳定，他们正在寻求对财务的控制权。 Bitget Wallet提供了这种自主权，使用户能够直接管理其加密资产。

The rebranding effort is focused on making crypto easier to use and more practical for everyday needs. Building around four core features—Trade, Earn, Pay, and Discover—the wallet allows users to effortlessly track market trends, explore new tokens, and trade across over 130 blockchains with one click.

更名的工作重点是使加密货币更易于使用，并且在日常需求中更实用。该钱包围绕四个核心功能（交易，赚钱和发现）构建，允许用户轻松地跟踪市场趋势，探索新的代币以及一键单击130多个区块链的交易。

In selected regions, a new Simple Mode will be launched to offer a streamlined experience for users who are new to crypto.

在选定的区域中，将启动一种新的简单模式，为新手加密的用户提供简化的体验。

To support secure usage, Bitget Wallet includes protections like real-time risk monitoring and transaction screening, helping users navigate onchain finance more safely.

为了支持安全使用情况，Bitget钱包包括实时风险监控和交易筛查等保护措施，可帮助用户更安全地导航OnChain Finance。

Bitget Wallet is among the first to launch an in-app shop and remains the only major self-custodial wallet offering full payment flexibility, including crypto cards, QR code scans, and direct purchases.

Bitget Wallet是最早开设应用程序内商店的钱包之一，并且仍然是唯一的主要自我监护钱包，提供全部付款灵活性，包括加密卡，QR码扫描和直接购买。

The shop supports over 300 brands across gaming, mobile, travel, and e-commerce, enabling crypto payments at Amazon, Google Play, Shopee, and more. Regional integrations with national QR payment systems are also underway.

该商店在游戏，移动，旅行和电子商务中为300多个品牌提供了支持，在亚马逊，Google Play，Shopee等人提供加密付款等。与国家QR支付系统的区域一体化也正在进行中。

Building on this everyday utility, Bitget Wallet offers yield features to help users earn passive income on their crypto balances and plans to support tokenized real-world assets like stocks and gold as it expands beyond digital assets.

Bitget Wallet在此日常实用程序的基础上提供了产量功能，可帮助用户在其加密货币余额中赚取被动收入，并计划支持令牌化现实世界中的资产（如股票和黄金），因为它超越了数字资产。

"Bitget Wallet stands strong with the essence of crypto extending beyond our decentralized vision, serving as a critical access layer across trading, earning, and payments for onchain assets," said Gracy Chen, CEO at Bitget.

Bitget首席执行官Gracy Chen说：“ Bitget钱包的坚强，加密货币的本质延伸了我们的分散视野，是OnChain资产的交易，收入和付款的关键通道层。”

"Users now have an even more powerful tool—simple to use, accessible, and packed with capabilities—that connects people to opportunity, wherever they are, whenever they need."

“现在，用户拥有一个更强大的工具 - 可简单的使用，可访问和包装功能，它可以将人们与机会，无论他们身在何处，无论何时何地都将其连接起来。”

To mark the rebrand, Bitget Wallet is launching the Crypto for Everyone Movement in partnership with leading ecosystem projects, offering over $1 million in rewards and inviting users to explore the updated platform through interactive campaigns.

为了标记品牌重塑，Bitget Wallet正在与领先的生态系统项目合作为每个人运动推出加密货币，提供了超过100万美元的奖励，并邀请用户通过交互式广告系列探索更新的平台。

Stay tuned for more details on the brand update and product roadmap on the Bitget Wallet blog.

请继续关注Bitget Wallet博客上品牌更新和产品路线图的更多详细信息。

Watch the brand video on YouTube.

在YouTube上观看品牌视频。

About Bitget Wallet

关于小钱包

Bitget Wallet is a non-custodial crypto wallet designed to make crypto simple and secure for everyone. With over 80 million users, it brings together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions.

Bitget Wallet是一个非习惯的加密钱包，旨在使加密货币简单安全。拥有超过8000万用户，它汇集了一套全套加密服务，包括掉期，市场见解，积分，奖励，DAPP勘探和付款解决方案。

Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it ensures the highest level of security for users' assets.

Bitget Wallet支持130多个区块链和数百万个令牌，可实现数百个DEX和跨链桥的无缝多链交易。在300万美元以上的用户保护基金的支持下，它确保了用户资产的最高安全性。