Bitget Partners with Sweat Economy to Spotlight the Potential of the “Movement Economy”

In a significant step toward advancing Web3 accessibility, Bitget partnered with Sweat Economy

In a noteworthy collaboration during this year's Dubai Esports Festival, Bitget, a leading cryptocurrency exchange, partnered with Sweat Economy to highlight the potential of the “movement economy.” The event drew the presence of notable figures from the region's tech and economic development scene, including Dr. Marwan Al Zarouni, CEO of AI at Dubai’s Department of Economy and Tourism (DubaiDET), and the CEO of the Dubai Blockchain Center (DBCC).

The Bitget booth, themed "Walk into Crypto," served as a key meeting point for dialogue and collaboration between blockchain leaders, fitness economy innovators, and public sector representatives. The discussion revolved around the emerging concept of a "movement economy," a digital financial framework where physical activity is tokenized and rewarded.

Enter Sweat Economy—a project integrating steps into crypto through its fitness app. As the world grapples with increasingly sedentary lifestyles, the convergence of wellness and blockchain might hold potential for both public health and digital inclusion.

Dr. Al Zarouni's visit underscores Dubai's ongoing efforts to align itself with blockchain innovation, not just in finance but in consumer engagement and lifestyle. The conversation also touched upon larger goals: how platforms like Bitget and Sweat Economy can accelerate crypto literacy and mass onboarding into Web3 technologies.

This partnership is especially timely as crypto exchanges and wallets explore ways to bring value beyond trading. Collaborations with lifestyle-based ecosystems like Sweat Economy mark a broader evolution in how people interact with digital assets.

The complete Bitget press release provides further details on the partnership and its implications for the future of Web3 in the Middle East and North Africa (MENA) region.