Bitcoin Has Become the Reserve Asset of Choice for Corporate Giants

Bitcoin has become the reserve asset of choice for corporate giants like Strategy and the newly formed Twenty One Ventures.

A new report by Strategy&, the consulting arm of PricewaterhouseCoopers, has named Bitcoin (BTC) as the reserve asset of choice for corporate giants in an era of rapidly changing market dynamics.

The newly formed Twenty One Ventures, a joint venture between Ben Horowitz’s venture capital firm and the German investment house, is also making a significant investment in Bitcoin.

But other companies are hedging their bets with memecoins.

One of them is Freight Technologies (NASDAQ:FTCH), a Houston-based logistics minnow whose stock more than doubled this week.

The company announced plans to buy up to $20 million worth of President Donald Trump’s eponymous meme token, TRUMP, as it secured funding through convertible notes and would make the memecoin a “cornerstone” of its digital asset treasury.

This comes just over a month after Freight Technologies disclosed an investment of $5.2 million in Fetch.ai tokens (FET) from a total announced financing of $40 million.

The company added that the Fetch.ai token investment had grown to approximately $8 million by the end of April.

Shares of the Nasdaq-listed firm surged from 95 cents to over $3 on Friday. They slipped back to around $1.63 in after-hours trading — a 75% gain in the past month.

CEO Javier Selgas framed the Trump coin buy as part of a broader push to modernise cross-border logistics with digital assets, saying it also reflects the company’s support for “fair, balanced, and free trade” between the U.S. and Mexico.

But the timing is also curious.

Its announcement landed just as Trump’s memecoin drew national scrutiny as well as potential legal troubles.

Last week, Democratic Senators Elizabeth Warren and Adam Schiff called for an ethics investigation into the president’s decision to host a gala dinner for the top 220 holders of the TRUMP token, calling it “pay-to-play corruption.”

Freight’s press release made no mention of the gala or any political risks surrounding the token and focused instead on its potential role in a “diversified crypto treasury strategy.”

And while it’s currently in the green on its Fetch.ai investment, memecoins are a different beast.

After peaking at a market cap of $8 billion earlier this year, TRUMP has since shed more than 75% of its value.

The token spiked again last week on news of the gala dinner, gaining more than 60% before slipping back to a one-week low of around $11.