What are the risks of buying NFTs?

Investing in NFTs carries high risks due to market volatility, smart contract flaws, scams, liquidity issues, and unclear intellectual property rights.

Jul 18, 2025 at 11:01 am

Market Volatility and Price Fluctuations

The NFT market is known for its extreme volatility, which can lead to significant financial losses for investors. Unlike traditional assets such as stocks or real estate, the value of NFTs is highly speculative and often driven by trends, influencer endorsements, or short-lived hype cycles. This makes it difficult to predict long-term value retention.

Buyers must be aware that prices can skyrocket overnight only to plummet just as quickly. For example, a digital artwork that sells for thousands of dollars one week might not find a buyer at any price the next. This unpredictability is compounded by the lack of standardized valuation methods, making it challenging to assess whether an NFT is overvalued or undervalued.

Additionally, the limited historical data on NFT transactions means there's no clear pattern or benchmark to guide investment decisions. Investors may find themselves holding assets with little to no resale value if the market shifts unfavorably.

• Research past sales and floor prices before purchasing.
• Avoid buying based solely on social media buzz or influencer promotions.
• Consider diversifying your portfolio rather than putting large sums into single NFTs.

Smart Contract Vulnerabilities

NFTs are built on blockchain platforms like Ethereum, and their functionality relies heavily on smart contracts. While these self-executing contracts automate processes and eliminate intermediaries, they also introduce security risks due to coding flaws or vulnerabilities. If a smart contract has bugs or is poorly written, it could be exploited by malicious actors.

One notable risk is the possibility of reentrancy attacks, where hackers manipulate contract functions to drain funds or steal NFTs. Even well-known marketplaces have experienced breaches due to flawed contract logic. Investors who do not audit or verify the code behind NFT projects are exposing themselves to potential theft or loss.

Moreover, once deployed, smart contracts are often immutable, meaning any errors cannot be easily corrected. Users should ensure that the platform or collection they're investing in has undergone third-party audits or has a transparent development history.

• Check if the project’s smart contracts have been audited by reputable firms.
• Use tools like Etherscan to review contract details before interacting with them.
• Avoid interacting with unknown or unverified smart contracts.

Scams and Fraudulent Projects

The NFT space has become a hotspot for scams, including fake collections, phishing attempts, and rug pulls. Rug pulls occur when developers abandon a project and take the invested funds, leaving buyers with worthless tokens. These schemes are particularly common in new or anonymous projects promising high returns with little transparency.

Phishing attacks are another growing concern. Scammers often impersonate legitimate NFT marketplaces or creators to trick users into revealing private keys or signing malicious transactions. Once access is gained, attackers can drain wallets without the owner’s knowledge until it’s too late.

Verifying authenticity before making any purchase is critical. Buyers should double-check URLs, social media handles, and wallet addresses to avoid falling victim to impersonation scams. Additionally, many fraudulent projects use aggressive marketing tactics to lure in inexperienced investors.

• Always confirm the official website and verified accounts of the NFT project.
• Be wary of “too good to be true” offers or guaranteed profits.
• Use hardware wallets and avoid sharing seed phrases or private keys.

Liquidity Challenges

Unlike cryptocurrencies such as Bitcoin or Ethereum, which can be easily converted into fiat currency, many NFTs suffer from low liquidity. This means that after purchasing an NFT, you may struggle to find a buyer willing to pay a fair price, especially if the asset is niche or part of a less popular collection.

Secondary markets for NFTs are still developing, and trading volumes can vary widely across platforms. Some NFTs may remain unsold for months or even years, locking up capital without generating returns. This lack of liquidity makes NFTs a risky choice for investors who need flexibility or quick access to cash.

Furthermore, listing fees, gas costs, and platform commissions can eat into potential profits, making it harder to break even, let alone make a gain.

• Assess the trading volume and activity of the NFT collection before buying.
• Factor in transaction fees when planning to sell or transfer NFTs.
• Keep some liquid assets on hand to cover unexpected expenses or opportunities.

Intellectual Property and Ownership Rights

One of the most misunderstood aspects of NFTs is the distinction between owning a token and owning the underlying intellectual property (IP). Purchasing an NFT does not automatically grant copyright or usage rights to the associated content. In most cases, the creator retains full control over the IP, allowing them to reproduce, license, or sell the work elsewhere.

This creates confusion among buyers who believe they are acquiring exclusive rights to digital art, music, or other media. Without explicit agreements, NFT owners may face legal challenges if they attempt to commercialize or modify the content.

Creators can also mint the same digital file multiple times, diluting the uniqueness and value of previously purchased NFTs. This practice, known as "plagiarism" or "copyminting," undermines trust and raises ethical concerns within the community.

• Read the terms of service and licensing information provided by the creator.
• Verify whether the NFT grants commercial rights or usage permissions.
• Report unauthorized duplication or plagiarism to the marketplace.

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Frequently Asked Questions

Q: Can I lose all my money buying NFTs?

Yes, it's possible to lose your entire investment, especially if you buy into volatile or fraudulent projects. Due diligence is essential to minimize this risk.

Q: Are NFTs insured against theft or fraud?

Most NFTs are not covered by insurance unless explicitly stated. Traditional insurance companies rarely offer coverage for digital collectibles, so users must rely on secure storage practices.

Q: How do I know if an NFT is authentic?

Check the creator’s verified profile on the marketplace, review transaction history on the blockchain, and cross-reference social media accounts to confirm legitimacy.

Q: Do NFTs generate income?

Some NFTs provide passive income through royalties or staking mechanisms, but this depends on the specific project and platform features. Always research how revenue is distributed before investing.