What is the story of the Bitcoin pizza guy?

Laszlo Hanyecz, the "Bitcoin pizza guy," made history in 2010 by trading 10,000 BTC for two pizzas, marking Bitcoin's first real-world purchase.

Jul 22, 2025 at 05:07 pm

Origins of the Bitcoin Pizza Transaction

The story of the Bitcoin pizza guy begins in 2010, during the early days of Bitcoin when the cryptocurrency was still a niche concept known only to a few cryptography enthusiasts. At that time, Bitcoin had no real-world value and was primarily traded among developers and early adopters. The individual behind the now-famous transaction was Laszlo Hanyecz, a programmer who had been actively involved in Bitcoin development.

In May 2010, Laszlo made what is widely considered the first real-world purchase using Bitcoin. He offered 10,000 BTC in exchange for two large pizzas. This seemingly absurd trade was posted on the Bitcointalk forum, where he sought someone willing to order and deliver the pizzas in exchange for the digital coins. At the time, this transaction was seen as a fun experiment rather than a financial milestone.

This moment marked the first time Bitcoin was used to buy a physical good, establishing a historical precedent in the cryptocurrency world.

Why Did Laszlo Hanyecz Offer So Many Bitcoins for Pizza?

Back in 2010, there was no established market for Bitcoin. No exchanges existed, and no one could accurately determine how much a Bitcoin was worth. Laszlo’s offer of 10,000 BTC for pizza was not a sign of extravagance or misunderstanding; it was simply an attempt to test the currency’s usability in everyday life.

He believed that if Bitcoin were to become a viable currency, it needed to be used for real transactions. By offering a large amount of BTC for a tangible product, he aimed to demonstrate Bitcoin’s utility. At the time, 10,000 BTC was worth less than $50, based on informal trades. The pizzas, meanwhile, were valued at around $25, making the trade seem reasonable.

Laszlo wasn’t trying to make a financial statement; he was trying to prove a point about the potential of decentralized digital money.

How Did the Transaction Happen?

The process of acquiring the pizza was not as straightforward as ordering from a delivery service. Since Bitcoin was not accepted by any restaurant at the time, another Bitcointalk forum user, Jeremy Sturdivant, agreed to help. He went through the following steps:

• He purchased two large Papa John’s pizzas using traditional money.
• In exchange, Laszlo sent him 10,000 BTC.
• Jeremy documented the transaction on the forum, confirming the successful trade.

This exchange was entirely peer-to-peer and relied on trust between two strangers. It was a small but significant moment in Bitcoin’s history, showing that the currency could be used for more than just technical experiments.

This transaction proved that Bitcoin could function as a medium of exchange, even if only symbolically at that stage.

What Happened to Laszlo After the Pizza Purchase?

Following the pizza transaction, Laszlo continued to contribute to the Bitcoin community. He worked on early Bitcoin mining software and participated in discussions about the development of the protocol. However, he did not hold onto his Bitcoin stash and sold or spent most of his coins in the early years.

Over time, as Bitcoin’s value skyrocketed, the 10,000 BTC pizza purchase became legendary. Laszlo found himself in the spotlight, often interviewed about his experience and the implications of his early transaction. Despite the massive financial loss in hindsight, he has consistently expressed no regret.

Laszlo has emphasized that the experience was valuable in proving Bitcoin’s functionality, even if it came at a high financial cost later on.

Legacy of the Bitcoin Pizza Guy

Today, Laszlo Hanyecz is affectionately known as the Bitcoin pizza guy within the crypto community. His story is often cited in discussions about the early days of Bitcoin and the importance of real-world adoption. May 22 is unofficially celebrated as Bitcoin Pizza Day by enthusiasts around the world.

His transaction is frequently referenced in media, documentaries, and educational materials about cryptocurrency. It serves as a reminder of how far Bitcoin has come and how unpredictable its journey has been.

The legacy of the Bitcoin pizza guy is not about the amount of Bitcoin spent, but about the symbolic value of the first real-world Bitcoin transaction.

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Frequently Asked Questions

Q: Did Laszlo Hanyecz mine the 10,000 BTC he used to buy the pizza?

Yes, Laszlo mined the 10,000 BTC himself using his home computer. Back then, mining Bitcoin was significantly easier due to the low difficulty level and lack of competition.

Q: How much were the pizzas worth in today’s Bitcoin value?

As of recent years, with Bitcoin trading at over $30,000, the 10,000 BTC would be worth more than $300 million, making it one of the most expensive pizza purchases in history.

Q: Has Laszlo ever bought pizza with Bitcoin again?

Yes, in 2020, Laszlo recreated the transaction using the Lightning Network, a second-layer Bitcoin protocol, to buy pizza again. This time, he paid a much smaller amount, highlighting Bitcoin’s evolution.

Q: Is Bitcoin Pizza Day officially recognized?

While not officially recognized by any government or institution, Bitcoin Pizza Day is widely celebrated in the crypto community every year on May 22 as a tribute to the first real-world use of Bitcoin.