特朗普币：社交网络的新时代，声誉是有代价的

在特朗普周一（当地时间1月20日）准备就任美国总统之际，他发行了个人模因币“特朗普”。

As Trump prepares to take office as the US president on Monday (January 20 local time), he issued a personal memecoin "Trump".

在特朗普准备于周一（当地时间1月20日）就任美国总统之际，他发行了个人模因币“特朗普”。

CIC Digital LLC and Fight Fight Fight LLC, which was established in Delaware earlier this month, own 80% of the tokens. After the token was issued, many people praised it, but it was also criticized by many celebrities.

CIC Digital LLC 和本月早些时候在特拉华州成立的 Fight Fight Fight LLC 拥有 80% 的代币。代币发行后，得到了很多人的称赞，但也遭到了很多名人的批评。

Crypto KOL RM published an article analyzing Trump's coin issuance incident. He believes that coin issuance may not bring a lot of benefits as most people think, and there is a certain "binding" behind it. The following is the content details:

加密KOL RM发表文章分析特朗普发币事件。他认为，发币可能并没有像大多数人想象的那样带来很多好处，背后还有一定的“约束力”。以下为详细内容：

There is no news as fascinating as the news that soon-to-be President Trump is launching a memecoin. I personally do not own any memecoin, and to be honest, I do not fully understand the subsequent effects. We are sailing in uncharted waters, this moment feels unprecedented, and it is difficult to understand how he or his team can fully understand what just happened.

没有什么新闻比即将就任总统的特朗普推出模因币的消息更令人着迷了。我个人并没有任何memecoin，说实话，我并不完全理解后续的影响。我们正在未知的水域航行，这一刻感觉前所未有，很难理解他或他的团队如何能够完全理解刚刚发生的事情。

Cryptocurrency is fascinating because of its decentralized network effects. This interest has led me to explore social graphs, new market structures, capital and community formation, and reputation systems.

加密货币因其去中心化的网络效应而令人着迷。这种兴趣促使我探索社交图谱、新的市场结构、资本和社区形成以及声誉系统。

Reputation in crypto is particularly fascinating. In a trustless system, reimagining the concept of trust is critical. I’ve had the privilege of working on performance-based capital projects, building permissionless app stores to communicate trust, and experimenting with how reputation can enhance social experiences. What’s the takeaway? In a decentralized, permissionless, censorship-resistant world, how trust is measured and expressed is paramount.

加密货币领域的声誉尤其令人着迷。在无需信任的系统中，重新构想信任的概念至关重要。我有幸从事基于绩效的资本项目，构建无需许可的应用程序商店来传达信任，并尝试声誉如何增强社交体验。外卖是什么？在一个去中心化、无需许可、抗审查的世界中，如何衡量和表达信任至关重要。

Back to the Trump coin. SocialFi is where creators tokenize themselves, something that has been seen over and over again in every crypto cycle through social tokens. But this time it’s different: the token has launched, the price has soared, and it’s tied to a figure who may once again be the most powerful political leader in the world by the time you read this.

回到特朗普硬币。 SocialFi 是创作者将自己代币化的地方，这在每个加密周期中都通过社交代币反复出现。但这一次有所不同：代币已经推出，价格飙升，并且它与一个人物联系在一起，当你读到这篇文章时，他可能再次成为世界上最强大的政治领导人。

While their website claims to have “no official connection” to politics or Trump’s personality, in the meme world, this is laughable. Ideology, identity, and branding are now directly tied to price. Trust is dependent on market makers, speculators, and hype cycles.

尽管他们的网站声称与政治或特朗普的个性“没有官方联系”，但在模因世界中，这是可笑的。意识形态、身份和品牌现在与价格直接相关。信任取决于做市商、投机者和炒作周期。

The rapid rise of Trump Coin opens up a world of possibilities. Could we be witnessing the first trillion-dollar person whose token’s market value is pegged to a single person? How does one’s self-worth and public image change when pegged to a real-time price chart?

特朗普币的迅速崛起开辟了一个充满可能性的世界。我们是否会见证第一个身价数万亿美元的人，其代币的市值与一个人挂钩？当与实时价格图表挂钩时，一个人的自我价值和公众形象会如何变化？

Also, with 80% of tokens controlled by one entity, will the biggest Rug pull occur? Does selling mean losing confidence in yourself? It’s a twisted philosophical puzzle in the age of influencers. Have fun.

此外，由于 80% 的代币由一个实体控制，最大的地毯拉力是否会出现？出售是否意味着对自己失去信心？这是影响者时代的一个扭曲的哲学难题。玩得开心。

Fans hold 20% / Individuals hold 80%

粉丝占20% / 个人占80%

Personal tokens traditionally give the community a larger allocation, letting them define your value and prevent single points of failure. But it also means that your concept can be bigger than you. Your idea can outlive you as an individual. Trump Coin flips this on its head with an 80% personal allocation, making it difficult for him to exit gracefully. Selling means destroying your community, which generally destroys you as a brand. (But it’s important to note that Trump seems to play by different rules).

传统上，个人代币会为社区提供更大的分配，让他们定义您的价值并防止单点故障。但这也意味着你的概念可以比你更大。你的想法可以比你个人更长久。 Trump Coin 则颠覆了这一点，80% 为个人分配，让他很难优雅地退出。销售意味着摧毁你的社区，这通常会摧毁你的品牌。 （但值得注意的是，特朗普似乎遵循不同的规则）。

I hope others will follow suit. If Trumpcoin soars, it seems there’s nothing stopping celebrities from getting into memes. This could spark a wave of personality-driven memecoins. Historically, “creator economics” have often failed because attention is predatory, causing creators to burn out in the pursuit of dopamine and an audience. With 80% lockup, you have to keep delivering or your community and token price will work against you. It’s a high-stakes dance: keep them engaged or face huge adverse consequences.

我希望其他人也能效仿。如果特朗普币飙升，似乎没有什么能阻止名人进入迷因。这可能会引发一波个性驱动的模因币浪潮。从历史上看，“创作者经济学”常常失败，因为注意力是掠夺性的，导致创作者在追求多巴胺和观众的过程中精疲力竭。由于锁定率为 80%，您必须继续交付，否则您的社区和代币价格将对您不利。这是一场高风险的舞蹈：让他们保持参与，否则将面临巨大的不利后果。

Personally, it must be psychologically exhausting to think of your “worth” as a volatile stock. Imagine extending that to the presidency. One day, your market cap soars; the next, an unpopular move sends the token crashing. It’s like living in an episode of Black Mirror, where “market cap” equals self-worth and “24-hour volume” measures correlation.

就我个人而言，将自己的“价值”视为一只波动较大的股票，一定会在心理上令人疲惫不堪。想象一下将其延伸到总统职位。有一天，你的市值飙升；接下来，一个不受欢迎的举动导致代币崩溃。这就像生活在《黑镜》的一集中，“市值”等于自我价值，“24 小时交易量”衡量相关性。

This dynamic extends to the broader creator economy. If fans own 20% and you own 80%, you’re locked in. You can’t exit or pivot without alienating your supporters, damaging your net worth, and quite possibly your ego. It forces you to either maintain the status quo or double down on your efforts and risk burnout.

这种动态延伸到了更广泛的创作者经济。如果粉丝拥有 20% 的股份，而你拥有 80% 的股份，那么你就被锁定了。你无法退出或转向，除非疏远你的支持者，损害你的净资产，很可能还会损害你的自尊心。它迫使你要么维持现状，要么加倍努力，冒着精疲力竭的风险。

Reputation has a price these days

如今，声誉是有代价的

Is this the world's most ingenious social experiment, rewriting the power, brand and money landscape, or is it an unexpected time bomb that threatens the president's credibility? Unlike stocks that react to politics, directly monetizing personal images allows reputation to be bought and sold in real time.

这是世界上最巧妙的社会实验，改写了权力、品牌和金钱格局，还是威胁总统信誉的意外定时炸弹？与对政治做出反应的股票不同，直接将个人形象货币化可以让声誉实时买卖。

I've always believed that reputation buys you money, but money doesn't

我一直相信声誉可以买到金钱，但金钱却买不到