点击赚钱游戏正在实现中本聪的梦想

Ryan Gorman 表示，不管你喜欢还是讨厌《Hamster Kombat》这样的游戏，它们都在吸引数百万用户使用加密货币。

As Web3 continues to gain steam, one of the most interesting and unexpected developments has been the rise of tap-to-earn games. These simple, addictive games allow players to earn crypto rewards for completing tasks, such as tapping on the screen or collecting items.

随着 Web3 的不断发展，最有趣和意想不到的发展之一就是点击赚钱游戏的兴起。这些简单、令人上瘾的游戏允许玩家通过完成任务（例如点击屏幕或收集物品）来获得加密货币奖励。

While some may dismiss these games as frivolous or even harmful, they are actually playing a surprisingly important role in onboarding new users to crypto. In fact, some reports suggest that these games may be responsible for bringing millions of people into the Web3 fold.

尽管有些人可能认为这些游戏无聊甚至有害，但它们实际上在吸引新用户使用加密货币方面发挥着令人惊讶的重要作用。事实上，一些报告表明这些游戏可能是让数百万人加入 Web3 的原因。

One of the most striking examples of this phenomenon is the game Hamster Kombat, which has become wildly popular in Iran. The government has even accused the game of being a “soft tool” in the West's war against their theocracy, claiming that it distracted voters from casting ballots during a recent election.

这种现象最引人注目的例子之一是《Hamster Kombat》游戏，该游戏在伊朗广受欢迎。政府甚至指责这款游戏是西方反对神权政治的“软工具”，声称它在最近的选举中分散了选民的投票注意力。

However, there is likely a deeper force at play here. Iran is currently among the world's worst performing economies, with citizens facing very little prospect for employment and ever-rising prices due to draconic sanctions over the country's nuclear program.

然而，这里可能有更深层次的力量在起作用。伊朗目前是世界上表现最差的经济体之一，由于对该国核计划的严厉制裁，该国公民就业前景渺茫，物价不断上涨。

This has led the country to embrace crypto at much higher rates than most. Iranians consistently rank among the top users of Tonkeeper and many other non-custodial wallets, as they try to find new and different ways to use money and protect the value of their earnings.

这导致该国以比大多数国家更高的速度接受加密货币。伊朗人一直位居 Tonkeeper 和许多其他非托管钱包的顶级用户之列，因为他们试图寻找新的、不同的方式来使用金钱并保护其收入的价值。

Even more surprisingly, though, is the rate at which the country has latched onto Hamster Kombat. Take, for example, this AP description of a recent afternoon in Tehran, the Iranian capital.

然而，更令人惊讶的是该国对《仓鼠快打》的关注度。以美联社对伊朗首都德黑兰最近一个下午的描述为例。

“Cab drivers and bikers tap away furiously on their mobile phones as they wait at red lights in the Iranian capital during an early June heatwave. Some pedestrians in Tehran are doing the same. They all believe they could get rich.”

“六月初的热浪期间，出租车司机和骑自行车的人在伊朗首都等待红灯时疯狂地敲击手机。德黑兰的一些行人也在做同样的事情。他们都相信自己可以致富。”

For these people, wealth is relative to the West when you consider the currency has devalued from 32,000 rials to USD in 2015 down to 42,000 rials per dollar at the moment. Concurrently, the price of meat has soared 70% in the last year, and the cost of a rideshare taxi has doubled, according to the AP.

对于这些人来说，当你考虑到货币已从 2015 年的 32,000 里亚尔兑美元贬值至目前的 42,000 里亚尔兑美元时，财富是相对于西方而言的。与此同时，据美联社报道，去年肉类价格飙升了 70%，共享出租车的成本也翻了一番。

It's no wonder Iranians will cling to any opportunity to earn they can find, but they aren't the only group that has latched onto mini-apps with the promise of big rewards.

难怪伊朗人会抓住任何他们能找到的赚钱机会，但他们并不是唯一一个使用承诺获得巨额回报的迷你应用程序的群体。

As long as video games have existed, they have been played by children. I played them while growing up, and still do – so do many of my friends. So did you or, if not you, many people you grew up with. And that’s where this becomes more compelling.

自从电子游戏存在以来，孩子们就一直在玩它们。我在成长过程中玩过它们，现在仍然如此——我的许多朋友也是如此。你也是，或者，如果不是你的话，很多和你一起长大的人也是如此。这就是它变得更加引人注目的地方。

Many people I speak with – colleagues, partners, conference-goers – have anecdotally mentioned to me how much their children love Hamster Kombat. Some of these kids are as young as 11 and 12-years-old, and they played non-stop.

与我交谈的许多人——同事、合作伙伴、与会者——都曾向我提到他们的孩子有多么喜欢《仓鼠快打》。其中一些孩子只有11岁和12岁，他们不停地玩耍。

These kids, like many Iranians ferociously tapping away using all kinds of methods including, in some instances, a massage wand to optimize gameplay, likely do not know that crypto underpins the rewards and, ultimately the airdrop. But they do know that the top players will earn a windfall that would otherwise not have existed – whether they are in Iran, Iowa, or anywhere else in the world.

这些孩子，就像许多伊朗人一样，使用各种方法疯狂地敲击，包括在某些情况下使用按摩棒来优化游戏玩法，他们可能不知道加密货币是奖励和最终空投的基础。但他们确实知道，顶级球员将获得一笔本来不会存在的意外之财——无论他们是在伊朗、爱荷华州还是世界其他任何地方。

Yes, the rewards on offer are likely what enticed the more than 300 million people that played Hamster Kombat, and continue to play the countless other tap-to-earn games coming online each week, but this isn't really the point. All one needs to do is look at how video games overtook board games during the 1980s to understand what is happening.

是的，所提供的奖励很可能吸引了 3 亿多人玩《Hamster Kombat》，并继续玩每周上线的无数其他点击赚钱游戏，但这并不是真正的重点。人们只需看看 20 世纪 80 年代电子游戏如何取代棋盘游戏，就能了解正在发生的事情。

For the first time in history, 300 million people are interacting with a Web3 platform, underpinned by crypto, and this spans all generations, backgrounds, and locations. And with younger generations becoming increasingly crypto-native, it's only a matter of when, not if, these platforms begin to overtake the incumbents.

历史上第一次，有 3 亿人在加密货币的支持下与 Web3 平台进行交互，并且跨越了所有世代、背景和地点。随着年轻一代越来越倾向于加密货币，这些平台开始超越现有平台只是时间问题，而不是是否问题。