Riot Games与Coinbase联队：无加密付款，只是品牌

游戏巨头Riot Games刚刚宣布了与受欢迎的加密交流平台Coinbase建立多年合作伙伴关系。

Gaming giant Riot Games has just announced a multi-year partnership with Coinbase, kicking off with the VALORANT Masters in Toronto this June. But before fans start panicking (or celebrating) at the thought of League coins being sold on FTX, hold up—this move is about branding, not blockchain gameplay.

游戏巨头Riot Games刚刚宣布与Coinbase建立了多年合作伙伴关系，并于今年6月与多伦多的Valort Masters开始。但是，在粉丝开始在FTX上出售联盟硬币的想法之前，请持续恐慌（或庆祝），请举行 - 此举是关于品牌的，而不是区块链游戏玩法。

Yet.

然而。

What does the partnership include?

伙伴关系包括什么？

Well, get ready to see the Coinbase name during events, digital campaigns, and some co-branded content. Coinbase will be the “exclusive cryptocurrency exchange and official blockchain technology partner” for some of Riot’s biggest esports events, kicking off with the VALORANT Masters in Toronto this June. It will also sponsor the Mid-Season Invitational and World Championship for League of Legends later in 2023, as well as the VALORANT Masters and Champions tournaments.

好吧，准备在活动，数字广告系列和一些共同品牌的内容中查看Coinbase名称。 Coinbase将是Riot一些最大的电子竞技活动的“独家加密货币交易所和官方区块链技术合作伙伴”，今年6月与多伦多的Valort Masters一起开始。它还将赞助2023年后期的季季邀请赛和世界冠军，以及瓦兰特大师赛和冠军锦标赛。

The partnership will also include some new broadcast segments, like a VALORANT “Econ Report” and League’s “Gold Grind,” which will break down live in-game currency use and how it impacts matches. Fans can also expect some special event “drops” — like free emotes, icons, and enter promotions for prizes — including winning trips to major tournaments like the VALORANT Champions Tour or LoL Worlds.

该合作伙伴关系还将包括一些新的广播细分市场，例如Valort的“ Econ Report”和League的“ Gold Grind”，它们将破坏现场游戏中的现场货币使用以及它如何影响匹配。粉丝们还可以期待一些特别的活动“跌落”，例如免费的情感，图标，并输入奖品的促销活动 - 包括参加诸如Valort Champions Tour或LoL Worlds之类的大型比赛。

So, does this mean League or Valorant will start handing out NFTs or crypto rewards? Nope — at least not yet.

那么，这是否意味着联盟或瓦兰特将开始分发NFTS或加密货币奖励？不 - 至少还没有。

Riot Teams Up with Coinbase: No Crypto Payments, Just Crypto Presence

Riot与Coinbase团队合作：无加密付款，只有加密货币

According to Riot, the partnership is all about “fan engagement and visibility.” There are no plans right now to let players buy skins with Bitcoin or earn Ethereum by grinding ranked games. Instead, expect Coinbase to sponsor in-game segments and cosmetic bundles, plus some new broadcast packages.

根据Riot的说法，伙伴关系全都与“粉丝参与和可见性”有关。现在没有计划让玩家用比特币购买皮肤或通过磨练游戏来赚取以太坊。相反，期望Coinbase赞助游戏中的片段和化妆品捆绑包，以及一些新的广播套餐。

Coinbase's VP of Marketing, Gary Sun, put it this way: "We're very data-driven, and when you look at audiences, we see a lot of synergies with the esports audiences relative to what we call the next generation of crypto onchain users."

Coinbase的营销副总裁Gary Sun这样说：“我们非常数据驱动，当您观看观众时，我们看到与电子竞技观众相对于我们所谓的下一代加密货币用户的许多协同作用。”

In short: young gamers might become the next wave of crypto users, and Coinbase wants to meet them early. But not everyone is thrilled.

简而言之：年轻的游戏玩家可能会成为下一波加密使用者，而Coinbase希望尽早见面。但是并不是每个人都很兴奋。

Crypto and Esports: A Messy History

加密和电子竞技：一个混乱的历史

For a start, crypto hasn't always played nice with esports. Remember TSM's big sponsorship deal with FTX — the $210 million naming rights agreement that rebranded the team as TSM FTX? That partnership collapsed in late 2022 when FTX filed for bankruptcy amid fraud scandals, leaving TSM scrambling to cut ties.

首先，加密货币并不总是在电子竞技上表现出色。还记得TSM与FTX达成的大型赞助协议 - 这项耗资2.1亿美元的命名权协议将团队改名为TSM FTX吗？该伙伴关系在2022年底倒闭，当时FTX在欺诈丑闻中申请破产，而TSM争夺削减了联系。

That's why some Riot fans are already raising eyebrows. Even without direct crypto sales or in-game features, many worry that seeing crypto brands on major broadcasts could normalize a risky space for a young, sometimes financially inexperienced audience.

这就是为什么一些防暴粉丝已经在引起人们的注意。即使没有直接加密货币销售或游戏中的功能，许多人担心在主要广播中看到加密品牌可能会使年轻的，有时是经济经验不足的受众范围为危险的空间正常化。

But as David Mulhall, Riot's head of global esports partnerships, explained, Riot didn't jump into this lightly. If a partnership doesn't enhance the experience for players and fans, they usually move on—which is why they've been able to maintain partnerships like the one with State Farm for over a decade.

但是，正如Riot的全球电子竞技合作伙伴关系负责人David Mulhall所解释的那样，Riot并没有轻易进入这一目标。如果合作伙伴关系不能增强球员和球迷的体验，他们通常会继续前进，这就是为什么他们能够保持像与州立农场的伙伴关系持续了十多年的原因。

And Mulhall added that they're usually not in a hurry to make quick changes. "We're not easily flustered," he said with a smile.

穆尔哈尔（Mulhall）补充说，他们通常不急于快速改变。他笑着说：“我们不容易慌张。”

He also pointed out that Coinbase has kept a better reputation than most crypto companies, which have been hit hard by this year's crypto winter and several high-profile scandals.

他还指出，Coinbase比大多数加密货币公司保持声誉，这些公司因今年的加密货币冬季而受到巨大打击，并受到了几次备受瞩目的丑闻。

"We're not easily flustered. We've been doing this for a long time, and we're not going to be panicked by the news cycle. We prefer to take a long-term view on our partnerships. If a partnership doesn't feel right, or if it's not adding value to our fans, then we're not afraid to move on. But we're also not in a hurry to make changes. We like to take our time and make sure that we're making the best decisions for our community."

“我们不容易慌张。我们已经做了很长时间了，而且我们不会对新闻周期感到惊慌。我们更喜欢对我们的合作伙伴关系有长期的看法。如果伙伴关系不正确，或者不正确，或者不为我们的粉丝增加价值，那么我们也不害怕继续进行。但是我们不愿意进行努力。我们要确定我们的时间，并确定我们的时间，并确定了我们的最佳决定。

Sun agreed, saying Coinbase wants to build an "authentic foothold presence" in gaming—not just slap logos and get short-term partnerships.

Sun同意了，说Coinbase希望在游戏中建立“真正的立足点”，而不仅仅是拍打徽标并获得短期合作伙伴关系。

"We're not looking for a quick win or a short-term partnership. We want to build something long-lasting and meaningful with a brand that we truly admire. We're also committed to doing this in a way that is sensitive to the community and the gaming experience."

“我们不是在寻找快速的胜利或短期合作伙伴关系。我们希望通过真正欣赏的品牌建立持久和有意义的东西。我们也致力于以对社区和游戏体验敏感的方式来做这件事。”

Teaching, Not Preaching

教学，不讲道

Sticking with the topic of community concerns, Sun brought up some of the backlash against crypto, which he said is largely due to a lack of understanding.

坚持社区关注的话题，Sun引起了对加密货币的一些反对，他说这在很大程度上是由于缺乏理解。

"A lot of people think that crypto is a scam, but that's simply not true. It's a technology that has the potential to revolutionize the way we live and interact with the world."

“很多人认为加密货币是一个骗局，但这根本不是事实。这是一项技术，可以彻底改变我们与世界的生活和互动的方式。”

According to Sun, part of Coinbase's mission is to "shrink the educational gap" around blockchain and crypto. He described Bitcoin as "borderless money that moves at the speed of the internet," aiming to fix

根据Sun的说法，Coinbase任务的一部分是“缩小区块链和加密货币的教育鸿沟”。他将比特币描述为“以互联网速度移动的无边界资金”，旨在解决