模因和游戏化如何改变我们所知道的金融

随着社交、金融、游戏、消息传递被折叠在单个“超级应用程序”中，模因以数字原生方式传递微妙但强大的文化意义

Memes are changing finance as we know it. Behind the community forums, comical volumes of wealth emerging within days, and sometimes-crude humor, something is happening that is both amusing and meaningful.

正如我们所知，模因正在改变金融。在社区论坛、几天之内涌现的大量财富、有时甚至是粗俗的幽默的背后，正在发生一些既有趣又有意义的事情。

On the surface, memes are just photos and video clips that quickly spread around the internet in text messages, on social media timelines, and in community forums. It’s easy to overlook them and dismiss that they may carry with them more than a humorous reference. However, memes transmit subtle but powerful cultural meaning in a digitally-native way. A meme that is popular to a community or a culture often signifies something about that group and their values in that particular moment in time.

从表面上看，迷因只是通过短信、社交媒体时间轴和社区论坛在互联网上快速传播的照片和视频片段。人们很容易忽视它们并忽视它们可能不仅仅只是一种幽默的参考。然而，模因以数字原生方式传递微妙但强大的文化意义。在社区或文化中流行的模因通常代表着该群体及其在特定时刻的价值观。

This op-ed is part of CoinDesk's GameFi Theme Week.

这篇专栏文章是 CoinDesk GameFi 主题周的一部分。

Blockchain technology has offered the capacity to financialize nearly anything that is digitally-native, so it’s only natural that crypto has captured meme culture over the years. However, meme-ified finance is not unique to crypto. Across traditional and Web3 finance, meme-ified finance has brought together powerful online groups. And now financial gamification, though still in a rudimentary state, is revealing a new path forward.

区块链技术提供了将几乎所有数字原生事物金融化的能力，因此多年来加密货币捕获模因文化是很自然的。然而，模因化金融并不是加密货币所独有的。在传统金融和 Web3 金融领域，模因化金融汇集了强大的在线群体。现在，金融游戏化虽然仍处于初级状态，但正在揭示一条新的前进道路。

In TradFi, a fringe Reddit community in 2021 became a harbinger for the type of community-first, anti-institutional, anti-sensible finance that is deeply and inextricably linked to the intersection of gamification and humorous meme culture. The r/wallstreetbets community “stuck it” to traditional finance, gaming the traditional stock market and reveling in their success with facetious online posts.

在 TradFi 中，2021 年的 Reddit 边缘社区成为社区优先、反制度、反理性金融类型的先驱，这种金融与游戏化和幽默模因文化的交集有着深刻而密不可分的联系。 r/wallstreetbets 社区“坚持”传统金融，玩弄传统股票市场，并通过滑稽的在线帖子陶醉于他们的成功。

In crypto, memecoins have always played a major role — appealing to the type of community-first finance that typically spreads through the power of memes and market gamification. Early memecoin iterations like DOGE were followed by use-case-specific versions like NFT collections, and today are accelerated by next-gen, low-cost blockchains like Solana.

在加密货币领域，模因币一直发挥着重要作用——吸引了社区优先的金融类型，这种金融通常通过模因和市场游戏化的力量传播。 DOGE 等早期 memecoin 迭代之后是 NFT 集合等特定用例的版本，而如今，Solana 等下一代低成本区块链则加速了这一迭代。

This raises an ongoing debate: Do memecoins need intrinsic value to be successful, or does the enthusiastic support and participation of their communities suffice? When we talk about “value,” are we referring to a solid roadmap and utility, or is the real value in the vibrant communities and the culture they create? Perhaps the true worth of memecoins lies in their ability to unite and engage people rather than conform to traditional financial metrics.

这引发了一场持续的争论：模因币是否需要内在价值才能成功，或者社区的热情支持和参与就足够了吗？当我们谈论“价值”时，我们指的是可靠的路线图和实用性，还是充满活力的社区及其创造的文化的真正价值？也许模因币的真正价值在于它们团结和吸引人们的能力，而不是遵循传统的财务指标。

All that is happening — both in traditional and crypto finance — speaks to something emergent and powerful. After decades of obscure, obfuscated, straight-laced, ivory tower financial services, people are moving in an opposite direction. Discovering collective financial power and then applying that power to markets goes hand in hand with technologies that connect people on a daily, global basis (e.g. Reddit) and that democratize financial autonomy (crypto). All of this is wrapped up in humorous, meme-based communities and financial gamification that is, at the end of the day, simply fun. It seems hard to imagine a world where such community-powered, entertaining wealth creation will do anything but grow.

所有正在发生的事情——无论是传统金融还是加密金融——都说明了一些新兴而强大的东西。在经历了几十年晦涩、混乱、刻板、象牙塔的金融服务之后，人们正在朝着相反的方向前进。发现集体金融力量，然后将这种力量应用于市场，与在全球范围内日常连接人们的技术（例如 Reddit）和民主化金融自主权（加密货币）密切相关。所有这一切都包含在幽默的、基于模因的社区和金融游戏化中，归根结底，这很有趣。似乎很难想象这样一个由社区驱动、娱乐性的财富创造除了增长之外什么也做不了的世界。

We can think about the meme-ification and gamification of finance as the result of the folding of technologies into one another. To date, the different ways that we’ve spent our time online have been fairly distinct. Social platforms, financial platforms, education platforms, gaming platforms, etcetera, have all been separate from each other — cordoned off into their own digital siloes.

我们可以将金融的模因化和游戏化视为技术相互融合的结果。迄今为止，我们上网时间的不同方式已经相当明显。社交平台、金融平台、教育平台、游戏平台等等，都彼此分离——被隔离在自己的数字孤岛中。

Over the last 20 years, some of these sectors have folded into one another already. Gaming and social media are already inextricably linked, with platforms like Twitch specifically targeting the intersection of the two. Under the force of crypto, we’re starting to see finance fold into social media as well.

在过去 20 年里，其中一些行业已经相互融合。游戏和社交媒体已经有着千丝万缕的联系，Twitch 等平台专门针对两者的交叉点。在加密货币的力量下，我们也开始看到金融融入社交媒体。

Undoubtedly, APAC is significantly ahead of the west in terms of this folding of technologies. Platforms like WeChat seamlessly combine commerce, social media, gaming, communication, and more. When all these technologies fold into one another, what is the shared thread among what were once separate ecosystems? Culture. And how does culture spread online? Memes. We might not know what the next product is that will fulfill everyone’s needs, but one thing we can guarantee is that everyone needs happiness, and that is memes.

毫无疑问，亚太地区在这种技术融合方面明显领先于西方。微信等平台将商业、社交媒体、游戏、通信等无缝结合。当所有这些技术相互融合时，曾经独立的生态系统之间的共享主线是什么？文化。文化如何在网上传播？模因。我们可能不知道下一个能够满足每个人需求的产品是什么，但我们可以保证的一件事是每个人都需要快乐，那就是模因。

Crypto is changing the face of finance, but it’s not happening in a technological vacuum. It is accelerated by memes and by the deep economic gamification that is core to blockchain systems. The power of finance is no longer in knowledge of esoteric financial principles. It’s no longer even in the kind of relationships built in stoic financial corporations. The power is in community, in virality, and in deep cultural synchronicity.

加密货币正在改变金融的面貌，但它并不是在技术真空中发生的。模因和区块链系统核心的深度经济游戏化加速了这一过程。金融的力量不再在于深奥的金融原理知识。甚至不再是坚忍的金融公司建立的那种关系。力量在于社区、病毒式传播和深刻的文化同步性。

Welcome to the Meme Age.

欢迎来到模因时代。