Dubai, April 30, 2025 — KuCoin, a leading global cryptocurrency exchange, today announced its commitment of $2 billion to the “Trust Project,” a long-term initiative focused on transparency, platform security, compliance, and responsible innovation. The announcement was made by BC Wong, CEO of KuCoin, during his keynote address at TOKEN2049 Dubai, held from April 30 to May 1, 2025.
With over 15,000 industry leaders, regulators, and crypto enthusiasts in attendance, BC and Oliver Stauber, CEO of KuCoin EU, took to the stage to present KuCoin’s renewed commitment to building a more resilient and trustworthy digital asset platform. Their keynote, titled “The Trust Gap in Crypto: Building Platforms That Deserve to Win,” highlighted the importance of proactive accountability and institutional-grade trust as crucial aspects of the next phase of crypto adoption.
“Mainstream crypto demands responsible innovation,” said BC Wong. “Big opportunities come with greater accountability.”
The Trust Project will see KuCoin invest over several years to support continued security enhancements, strengthen regulatory collaboration, and fund global educational initiatives that contribute to a more mature and credible crypto environment. This initiative is also driven by KuCoin’s core platform values: user protection, verifiable transparency, compliance-first operations, infrastructure neutrality, and a commitment to long-term sustainability.
As part of this project, KuCoin will be reinforcing the KCS (KuCoin Token) ecosystem, recognizing it as a core pillar in aligning long-term value with community participation. KCS will play a central role in reinforcing user incentives, supporting governance innovation, and expanding utility across KuCoin’s growing suite of products and services.
This initiative showcases KuCoin’s dedication to operating with integrity and user-first principles as it guides the industry towards a brighter future.
About KuCoin
Founded in 2017, KuCoin is one of the pioneering and most globally recognized technology platforms supporting digital economies, built on a robust foundation of cutting-edge blockchain infrastructure, liquidity solutions, and exceptional user experience. With a connected user base exceeding 40 million worldwide, KuCoin offers comprehensive digital asset solutions across wallets, trading, wealth management, payments, research, ventures, and AI-powered bots.
KuCoin has been recognized by Forbes as "Best Crypto Apps & Exchanges" and is among the "Top 50 Global Unicorns" in 2024 by Hurun. These recognitions highlight KuCoin's commitment to user-centric principles and core values, including integrity, accountability, collaboration, and a relentless pursuit of excellence. Learn more: https://www.kucoin.com/.
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