代幣門：數字內容訪問的新時代

在互聯網的新時代，數字內容訪問是一項資產。從在線音樂會和網絡課程到論壇和應用內高級內容，越來越多的人希望限制對特定用戶的特定內容或體驗的訪問。從歷史上看，它一直由密碼，付費牆或訂閱控制。然而，隨著區塊鏈的發展，新的範式已經打開 - 通道的門控。

In the new era of the internet, digital content access is an asset. From concerts online and web lessons to forums and in-app premium content, more and more people wish to restrict access to specific content or experiences to specific users. Historically, it has been controlled by passwords, paywalls, or subscriptions. However, with the development of blockchain, a new paradigm has opened up—token gating.

在互聯網的新時代，數字內容訪問是一項資產。從在線音樂會和網絡課程到論壇和應用內高級內容，越來越多的人希望限制對特定用戶的特定內容或體驗的訪問。從歷史上看，它一直由密碼，付費牆或訂閱控制。但是，隨著區塊鏈的開發，新的範式已經打開 - 通道的門控。

Token gating is a mechanism whereby individuals are given digital content, platforms, or experiences only if they are holders of a particular digital token. Token gating is building new models around memberships, exclusivity, and digital communities.

令牌門是一種機制，只有當他們是特定數字令牌的持有人時，就可以為個人提供數字內容，平台或體驗。令牌門是建立圍繞會員，獨家社區和數字社區的新模型。

> At its most obvious level, token gating is simply a virtual key. Suppose you want to enter an exclusive web club. Rather than showing a membership card or password, you show evidence that you have a special token. For as long as your token satisfies the requirements of the site, you get in.

>在最明顯的層面上，令牌門是一個虛擬密鑰。假設您想進入獨家網絡俱樂部。您沒有顯示會員卡或密碼，而是顯示出您有特殊令牌的證據。只要您的令牌滿足網站的要求，您就可以進入。

Such tokens are usually in a crypto wallet, and websites or applications can confirm your ownership without gaining access to your personal information. This becomes achievable through blockchain-based smart contracts on platforms like Ethereum or Solana.

這樣的令牌通常位於加密錢包中，網站或應用程序可以在不訪問您的個人信息的情況下確認您的所有權。通過基於區塊鏈的智能合約在以太坊或Solana等平台上可以實現。

A token ranges from community coin to collectible NFT. For instance, you may gain access to exclusive Discord servers by holding a specific NFT or early product releases or bonus material. Developers, companies, and creators are leveraging this trend to create close digital communities without using the conventional login method.

象徵性的範圍從社區硬幣到可收藏的NFT。例如，您可以通過持有特定的NFT或早期產品發行或獎勵材料來訪問獨家不和諧服務器。開發人員，公司和創作者正在利用這種趨勢來創建密切的數字社區，而無需使用常規登錄方法。

Why Token Gating Matters

為什麼令牌門很重要

Token gating is not a trend alone; it is also a sign of something greater that is soon to occur in how we perceive digital ownership and the online experience in general. These are some of the reasons why token gating has been trending lately:

象徵性門控並非僅是趨勢。這也表明，我們對數字所有權和一般的在線體驗的看法很快就會發生。這些就是令牌門最近流行趨勢的一些原因：

* Actual Ownership: Once you hold a token in your wallet, you are the owner. You cannot have it stripped by a middle platform. It gives more control and power to the users.

*實際所有權：一旦您的錢包中拿著一個令牌，您就是所有者。您不能被中間平台剝離。它為用戶提供了更多的控制權和力量。

* Privacy-Friendly: No sharing of email addresses or personal data required.

*隱私友好：無需共享電子郵件地址或個人數據。

* Community Involvement: Token gating enables content creators and businesses to thank their most dedicated fans by giving them access to behind-the-scenes material or voting rights within communities.

*社區參與：令牌門控使內容創建者和企業能夠通過訪問社區內的幕後材料或投票權來感謝他們最敬業的粉絲。

* Emerging Business Models: Artists, musicians, and writers are leveraging token gating to deliver NFT owners special content, thereby establishing healthier and more direct revenue streams.

*新興商業模式：藝術家，音樂家和作家正在利用令牌門控來提供NFT所有者的特殊內容，從而確立更健康，更直接的收入來源。

Token Gating in the Real World

在現實世界中的象徵性幻想

Though in its early stages, token gating has already found applications in trailblazing industries across sectors:

儘管在早期階段，令牌門已經在跨部門的開拓性行業中找到了應用：

* Online Communities: NFT communities such as Bored Ape Yacht Club apply token gating to distribute exclusive forums, in-real-life meetups, and merchandise with only token holders.

*在線社區：無聊的APE遊艇俱樂部等NFT社區將令牌門控應用於分發獨家論壇，現實生活會議的聚會以及僅與代幣持有人的商品。

* Events and Conferences: Access or event can be gated through NFTs. There are conferences that provide limited NFT tickets that act as double-entry passes for future events or bonus material.

*事件和會議：可以通過NFT進行訪問或事件。有一些會議提供有限的NFT門票，可作為未來事件或獎勵材料的雙重進入通行證。

* Education Platforms: Teachers have been testing token gating in an attempt to provide courses only to students who possess a specific NFT, providing us with a type of proof-of-participation.

*教育平台：教師一直在測試令牌門控，以試圖向擁有特定NFT的學生提供課程，從而為我們提供了一種參與證明。

* Gaming: Within blockchain games, token gating provides players with unique missions, characters, or equipment reserved for players who possess specified tokens.

*遊戲：在區塊鏈遊戲中，令牌門控為玩家提供了獨特的任務，角色或設備，為擁有特定令牌的玩家保留。

Challenges and Considerations

挑戰和考慮因素

Token gating is an interesting prospect but also has challenges and hurdles to overcome.

令牌門是一個有趣的前景，但也有要克服的挑戰和障礙。

First, entry price can be too steep. Certain NFTs employed to facilitate entry are costly; hence, token-gated content is not available to most users. Secondly, blockchain and NFT technology are complex to the masses. Wallet configuration, haggling gas fees, and private keys are complex to master for new users.

首先，入口價格可能太高了。用於促進進入的某些NFT是昂貴的；因此，大多數用戶無法使用令牌門控內容。其次，區塊鍊和NFT技術對於群眾來說很複雜。錢包配置，討價還價的汽油費和私鑰很複雜，可以掌握新用戶。

Second, designers need to design systems properly such that they are not building imitations or deceptions. There is also a potential danger that exclusivity becomes elitism, where token gating stops being an added-value feature but instead a gatekeeper feature.

其次，設計師需要正確設計系統，以免建立模仿或欺騙。還有一種潛在的危險，排他性成為精英主義，而代幣的門控停止成為添加值的功能，而是看門人的功能。

The Road Ahead

前面的道路

As Web3 technologies expand, token gating will likely be usual practice and an available option. Just as email logins became ubiquitous in Web2, token-based access may become the new standard for digital membership and privilege in Web3.

隨著Web3技術的擴展，令牌門控可能是通常的實踐和可用的選擇。正如電子郵件登錄在Web2中變得無處不在一樣，基於令牌的訪問可能成為Web3中數字會員和特權的新標準。

But if this vision is to work, the user experience needs to get better. Wallets need to get simpler, tokens need to cost less, and security needs to be good enough to keep digital property safe from theft.

但是，如果這種願景是有效的，則用戶體驗需要變得更好。錢包需要變得更簡單，代幣需要更低的成本，並且安全性需要足夠好，以防止數字財產免受盜竊的侵害。

It should enhance user experience, not gatekeep users. Used well, token gating can create rich communities, deepen customer loyalty, and reward participation in new and innovative ways.

它應該增強用戶體驗，而不是網守用戶。使用良好的是，代幣的門控可以創造富裕的社區，加深客戶忠誠度並以新的和創新的方式獎勵參與。

Conclusion

結論

Token gating is a shift in how access and ownership function online. It provides more agency, closeness, and creativity, especially how we create and distribute content on the internet. While there are still barriers to break down, the concept is already changing what it means to be a “member” or a “supporter” in Web3. As technology continues to advance, token gating will perhaps be one of the most significant tools that will become synonymous with the way that we connect, learn,

令牌門控是訪問和所有權在線功能的轉變。它提供了更多的代理，親密關係和創造力，尤其是我們在互聯網上創建和分發內容的方式。儘管仍然存在分解的障礙，但該概念已經在改變Web3中成為“成員”或“支持者”的含義。隨著技術的不斷發展，令牌門控可能是最重要的工具之一，它將成為我們聯繫，學習，學習，學習的方式之一。