代币门：数字内容访问的新时代

在互联网的新时代，数字内容访问是一项资产。从在线音乐会和网络课程到论坛和应用内高级内容，越来越多的人希望限制对特定用户的特定内容或体验的访问。从历史上看，它一直由密码，付费墙或订阅控制。然而，随着区块链的发展，新的范式已经打开 - 通道的门控。

In the new era of the internet, digital content access is an asset. From concerts online and web lessons to forums and in-app premium content, more and more people wish to restrict access to specific content or experiences to specific users. Historically, it has been controlled by passwords, paywalls, or subscriptions. However, with the development of blockchain, a new paradigm has opened up—token gating.

在互联网的新时代，数字内容访问是一项资产。从在线音乐会和网络课程到论坛和应用内高级内容，越来越多的人希望限制对特定用户的特定内容或体验的访问。从历史上看，它一直由密码，付费墙或订阅控制。但是，随着区块链的开发，新的范式已经打开 - 通道的门控。

Token gating is a mechanism whereby individuals are given digital content, platforms, or experiences only if they are holders of a particular digital token. Token gating is building new models around memberships, exclusivity, and digital communities.

令牌门是一种机制，只有当他们是特定数字令牌的持有人时，就可以为个人提供数字内容，平台或体验。令牌门是建立围绕会员，独家社区和数字社区的新模型。

> At its most obvious level, token gating is simply a virtual key. Suppose you want to enter an exclusive web club. Rather than showing a membership card or password, you show evidence that you have a special token. For as long as your token satisfies the requirements of the site, you get in.

>在最明显的层面上，令牌门是一个虚拟密钥。假设您想进入独家网络俱乐部。您没有显示会员卡或密码，而是显示出您有特殊令牌的证据。只要您的令牌满足网站的要求，您就可以进入。

Such tokens are usually in a crypto wallet, and websites or applications can confirm your ownership without gaining access to your personal information. This becomes achievable through blockchain-based smart contracts on platforms like Ethereum or Solana.

这样的令牌通常位于加密钱包中，网站或应用程序可以在不访问您的个人信息的情况下确认您的所有权。通过基于区块链的智能合约在以太坊或Solana等平台上可以实现。

A token ranges from community coin to collectible NFT. For instance, you may gain access to exclusive Discord servers by holding a specific NFT or early product releases or bonus material. Developers, companies, and creators are leveraging this trend to create close digital communities without using the conventional login method.

象征性的范围从社区硬币到可收藏的NFT。例如，您可以通过持有特定的NFT或早期产品发行或奖励材料来访问独家不和谐服务器。开发人员，公司和创作者正在利用这种趋势来创建密切的数字社区，而无需使用常规登录方法。

Why Token Gating Matters

为什么令牌门很重要

Token gating is not a trend alone; it is also a sign of something greater that is soon to occur in how we perceive digital ownership and the online experience in general. These are some of the reasons why token gating has been trending lately:

象征性门控并非仅是趋势。这也表明，我们对数字所有权和一般的在线体验的看法很快就会发生。这些就是令牌门最近流行趋势的一些原因：

* Actual Ownership: Once you hold a token in your wallet, you are the owner. You cannot have it stripped by a middle platform. It gives more control and power to the users.

*实际所有权：一旦您的钱包中拿着一个令牌，您就是所有者。您不能被中间平台剥离。它为用户提供了更多的控制权和力量。

* Privacy-Friendly: No sharing of email addresses or personal data required.

*隐私友好：无需共享电子邮件地址或个人数据。

* Community Involvement: Token gating enables content creators and businesses to thank their most dedicated fans by giving them access to behind-the-scenes material or voting rights within communities.

*社区参与：令牌门控使内容创建者和企业能够通过访问社区内的幕后材料或投票权来感谢他们最敬业的粉丝。

* Emerging Business Models: Artists, musicians, and writers are leveraging token gating to deliver NFT owners special content, thereby establishing healthier and more direct revenue streams.

*新兴商业模式：艺术家，音乐家和作家正在利用令牌门控来提供NFT所有者的特殊内容，从而确立更健康，更直接的收入来源。

Token Gating in the Real World

在现实世界中的象征性幻想

Though in its early stages, token gating has already found applications in trailblazing industries across sectors:

尽管在早期阶段，令牌门已经在跨部门的开拓性行业中找到了应用：

* Online Communities: NFT communities such as Bored Ape Yacht Club apply token gating to distribute exclusive forums, in-real-life meetups, and merchandise with only token holders.

*在线社区：无聊的APE游艇俱乐部等NFT社区将令牌门控应用于分发独家论坛，现实生活会议的聚会以及仅与代币持有人的商品。

* Events and Conferences: Access or event can be gated through NFTs. There are conferences that provide limited NFT tickets that act as double-entry passes for future events or bonus material.

*事件和会议：可以通过NFT进行访问或事件。有一些会议提供有限的NFT门票，可作为未来事件或奖励材料的双重进入通行证。

* Education Platforms: Teachers have been testing token gating in an attempt to provide courses only to students who possess a specific NFT, providing us with a type of proof-of-participation.

*教育平台：教师一直在测试令牌门控，以试图向拥有特定NFT的学生提供课程，从而为我们提供了一种参与证明。

* Gaming: Within blockchain games, token gating provides players with unique missions, characters, or equipment reserved for players who possess specified tokens.

*游戏：在区块链游戏中，令牌门控为玩家提供了独特的任务，角色或设备，为拥有特定令牌的玩家保留。

Challenges and Considerations

挑战和考虑因素

Token gating is an interesting prospect but also has challenges and hurdles to overcome.

令牌门是一个有趣的前景，但也有要克服的挑战和障碍。

First, entry price can be too steep. Certain NFTs employed to facilitate entry are costly; hence, token-gated content is not available to most users. Secondly, blockchain and NFT technology are complex to the masses. Wallet configuration, haggling gas fees, and private keys are complex to master for new users.

首先，入口价格可能太高了。用于促进进入的某些NFT是昂贵的；因此，大多数用户无法使用令牌门控内容。其次，区块链和NFT技术对于群众来说很复杂。钱包配置，讨价还价的汽油费和私钥很复杂，可以掌握新用户。

Second, designers need to design systems properly such that they are not building imitations or deceptions. There is also a potential danger that exclusivity becomes elitism, where token gating stops being an added-value feature but instead a gatekeeper feature.

其次，设计师需要正确设计系统，以免建立模仿或欺骗。还有一种潜在的危险，排他性成为精英主义，而代币的门控停止成为添加值的功能，而是看门人的功能。

The Road Ahead

前面的道路

As Web3 technologies expand, token gating will likely be usual practice and an available option. Just as email logins became ubiquitous in Web2, token-based access may become the new standard for digital membership and privilege in Web3.

随着Web3技术的扩展，令牌门控可能是通常的实践和可用的选择。正如电子邮件登录在Web2中变得无处不在一样，基于令牌的访问可能成为Web3中数字会员和特权的新标准。

But if this vision is to work, the user experience needs to get better. Wallets need to get simpler, tokens need to cost less, and security needs to be good enough to keep digital property safe from theft.

但是，如果这种愿景是有效的，则用户体验需要变得更好。钱包需要变得更简单，代币需要更低的成本，并且安全性需要足够好，以防止数字财产免受盗窃的侵害。

It should enhance user experience, not gatekeep users. Used well, token gating can create rich communities, deepen customer loyalty, and reward participation in new and innovative ways.

它应该增强用户体验，而不是网守用户。使用良好的是，代币的门控可以创造富裕的社区，加深客户忠诚度并以新的和创新的方式奖励参与。

Conclusion

结论

Token gating is a shift in how access and ownership function online. It provides more agency, closeness, and creativity, especially how we create and distribute content on the internet. While there are still barriers to break down, the concept is already changing what it means to be a “member” or a “supporter” in Web3. As technology continues to advance, token gating will perhaps be one of the most significant tools that will become synonymous with the way that we connect, learn,

令牌门控是访问和所有权在线功能的转变。它提供了更多的代理，亲密关系和创造力，尤其是我们在互联网上创建和分发内容的方式。尽管仍然存在分解的障碍，但该概念已经在改变Web3中成为“成员”或“支持者”的含义。随着技术的不断发展，令牌门控可能是最重要的工具之一，它将成为我们联系，学习，学习，学习的方式之一。