王座進化：從衛浴必需品到設計傑作

全球馬桶市場預計將呈指數級增長，到2029 年將達到740 億美元。品牌在該行業佔據主導地位。人們對廁所的看法已經發生了轉變，因為它們已成為設計創新的焦點，出現在社群媒體平台上，甚至出現在名人的故事中。

The Transformation of the Humble Throne: From Sanitary Necessity to a Design Statement

卑微王座的轉變：從衛生必需品到設計宣言

In the realm of interior design, the once-unassuming toilet has undergone a remarkable metamorphosis, evolving into an object of artistic expression and a focal point of modern living spaces. This extraordinary transformation has captured the attention of renowned designers and celebrities alike, who have embraced the bathroom as a canvas for their creative endeavors.

在室內設計領域，曾經不起眼的廁所經歷了驚人的蛻變，演變成藝術表達的對象和現代生活空間的焦點。這一非凡的轉變吸引了著名設計師和名人的注意，他們將浴室作為他們創作的畫布。

The global toilet market, estimated at $53.59 billion in 2024, is projected to surpass $74 billion by 2029, reflecting a robust annual growth rate of approximately 7% over the next five years. In France alone, nearly 3 million toilets are sold annually, a testament to the enduring popularity of these essential fixtures.

2024 年全球馬桶市場估計為 535.9 億美元，預計到 2029 年將超過 740 億美元，反映出未來五年約 7% 的強勁年增長率。僅在法國，每年售出近 300 萬個馬桶，證明了這些基本設施的持久受歡迎。

The trajectory of toilet design has been shaped by the innovative minds of manufacturers from around the world, including Spanish, German, Swiss, Czech, Monegasque, and Japanese companies such as Griffon, Roca, Geberit, Duravit, Villeroy & Boch, Jika, Porcher, TopToilet, and Siamp.

馬桶設計的軌跡是由世界各地製造商的創新思維塑造的，包括西班牙、德國、瑞士、捷克、摩納哥和日本公司，如 Griffon、Roca、Geberit、Duravit、Villeroy & Boch、Jika、Porcher 、TopToilet 和Siamp 。

The evolution of toilets from their humble origins as Roman latrines to the stylish and sophisticated fixtures of today can be traced to the 1870s, when renowned pottery manufacturer Thomas Twyford revolutionized the concept with his invention of the single-piece ceramic water closet.

馬桶從最初的羅馬廁所到如今時尚精緻的潔具的演變可以追溯到 1870 年代，當時著名的陶器製造商 Thomas Twyford 發明了一體式陶瓷抽水馬桶，徹底改變了這一概念。

In recent years, toilets have emerged from the confines of necessity to become objects of admiration, with their presence being ubiquitous on social media platforms. From the opulent surroundings of glamorous events to the chic interiors of trendy restaurants, toilets have transcended their functional role and become a statement of style.

近年來，廁所已經擺脫了必需品的限制，成為令人欽佩的對象，它們的存在在社交媒體平台上無處不在。從迷人活動的華麗環境到時尚餐廳的別緻內飾，廁所已經超越了其功能角色，成為一種風格的體現。

"The bathroom has shed its taboo status and has become a surprisingly sexy space," asserts Hugo Volpei, founder of Trone, a French brand established in 2018.

2018 年成立的法國品牌 Trone 的創始人 Hugo Volpei 斷言：“浴室已經擺脫了禁忌地位，成為了一個令人驚訝的性感空間。”

The fascination with toilets is not confined to celebrities; the younger generation has also embraced the trend of capturing selfies in the restrooms of stylish establishments. The newfound allure of public toilets can be attributed to the heightened awareness of hygiene and home aesthetics sparked by the global pandemic.

對廁所的迷戀不只限於名人；人們也對廁所著迷。年輕一代也接受了在時尚場所的浴室自拍的趨勢。公共廁所的新吸引力可歸因於全球大流行引發的衛生和家居美學意識的提高。

"In the wake of the health crisis, people began to place greater value on every square meter of their living spaces, including the bathroom, which is now being treated as a sanctuary, much like the living room or dining area," Volpei explains.

「健康危機之後，人們開始更加重視每一平方公尺的生活空間，包括浴室，現在它被視為一個避難所，就像客廳或餐廳一樣，」沃爾佩解釋道。

As a result, it is not uncommon to find private bathrooms adorned with lush greenery, disco ball tiles, or even floor-to-ceiling bookshelves. The allure of these visually stimulating environments has transformed toilets into spaces of relaxation and tranquility.

因此，私人浴室裝飾著鬱鬱蔥蔥的綠色植物、迪斯科球瓷磚，甚至是落地書架的情況並不少見。這些視覺刺激環境的魅力已將廁所變成了放鬆和寧靜的空間。

The ability to evoke desire for an object that was once purely utilitarian is a testament to the ingenuity of marketers. This is further reinforced by the statistics from the World Toilet Organization, which reveal that the average person visits the toilet approximately 2,500 times per year, spending an average of 2-3 minutes each time. This equates to nearly three years of our lives spent on the humble throne.

能夠喚起人們對曾經純粹功利性物品的渴望，證明了行銷人員的聰明才智。世界廁所組織的統計數據進一步證實了這一點，該數據顯示，平均每個人每年上廁所約 2,500 次，每次平均花費 2-3 分鐘。這相當於我們在卑微的寶座上度過了近三年的生命。

The bathroom, once a private necessity, has undergone a remarkable transformation into a space of creativity, style, and escapism. From the sleek and sophisticated designs of modern fixtures to the whimsical and opulent settings created by interior designers, toilets have become a reflection of our evolving attitudes towards personal hygiene and the aesthetics of our living spaces.

浴室曾經是私人必需品，現已經歷了非凡的轉變，成為一個充滿創造力、時尚和逃避現實的空間。從現代裝置的時尚和精緻的設計到室內設計師創造的異想天開和華麗的環境，廁所已經成為我們對個人衛生和生活空間美學不斷變化的態度的反映。