王座进化：从卫浴必需品到设计杰作

全球马桶市场预计将呈指数级增长，到 2029 年将达到 740 亿美元。在法国，每年销售近 300 万个马桶，乐家 (Roca)、吉博力 (Geberit) 和唯宝 (Villeroy & Boch) 等品牌在该行业占据主导地位。人们对厕所的看法已经发生了转变，因为它们已成为设计创新的焦点，出现在社交媒体平台上，甚至出现在名人的故事中。

The Transformation of the Humble Throne: From Sanitary Necessity to a Design Statement

卑微王座的转变：从卫生必需品到设计宣言

In the realm of interior design, the once-unassuming toilet has undergone a remarkable metamorphosis, evolving into an object of artistic expression and a focal point of modern living spaces. This extraordinary transformation has captured the attention of renowned designers and celebrities alike, who have embraced the bathroom as a canvas for their creative endeavors.

在室内设计领域，曾经不起眼的厕所经历了惊人的蜕变，演变成艺术表达的对象和现代生活空间的焦点。这一非凡的转变吸引了著名设计师和名人的注意，他们将浴室作为他们创作的画布。

The global toilet market, estimated at $53.59 billion in 2024, is projected to surpass $74 billion by 2029, reflecting a robust annual growth rate of approximately 7% over the next five years. In France alone, nearly 3 million toilets are sold annually, a testament to the enduring popularity of these essential fixtures.

2024 年全球马桶市场估计为 535.9 亿美元，预计到 2029 年将超过 740 亿美元，反映出未来五年约 7% 的强劲年增长率。仅在法国，每年售出近 300 万个马桶，这证明了这些基本设施的持久受欢迎。

The trajectory of toilet design has been shaped by the innovative minds of manufacturers from around the world, including Spanish, German, Swiss, Czech, Monegasque, and Japanese companies such as Griffon, Roca, Geberit, Duravit, Villeroy & Boch, Jika, Porcher, TopToilet, and Siamp.

马桶设计的轨迹是由世界各地制造商的创新思维塑造的，包括西班牙、德国、瑞士、捷克、摩纳哥和日本公司，如 Griffon、Roca、Geberit、Duravit、Villeroy & Boch、Jika、Porcher 、TopToilet 和 Siamp。

The evolution of toilets from their humble origins as Roman latrines to the stylish and sophisticated fixtures of today can be traced to the 1870s, when renowned pottery manufacturer Thomas Twyford revolutionized the concept with his invention of the single-piece ceramic water closet.

马桶从最初的罗马厕所到如今时尚精致的洁具的演变可以追溯到 1870 年代，当时著名的陶器制造商 Thomas Twyford 发明了一体式陶瓷抽水马桶，彻底改变了这一概念。

In recent years, toilets have emerged from the confines of necessity to become objects of admiration, with their presence being ubiquitous on social media platforms. From the opulent surroundings of glamorous events to the chic interiors of trendy restaurants, toilets have transcended their functional role and become a statement of style.

近年来，厕所已经摆脱了必需品的限制，成为令人钦佩的对象，它们的存在在社交媒体平台上无处不在。从迷人活动的华丽环境到时尚餐厅的别致内饰，厕所已经超越了其功能角色，成为一种风格的体现。

"The bathroom has shed its taboo status and has become a surprisingly sexy space," asserts Hugo Volpei, founder of Trone, a French brand established in 2018.

2018 年成立的法国品牌 Trone 的创始人雨果·沃尔佩 (Hugo Volpei) 断言：“浴室已经摆脱了禁忌地位，成为了一个令人惊讶的性感空间。”

The fascination with toilets is not confined to celebrities; the younger generation has also embraced the trend of capturing selfies in the restrooms of stylish establishments. The newfound allure of public toilets can be attributed to the heightened awareness of hygiene and home aesthetics sparked by the global pandemic.

对厕所的迷恋不只限于名人；人们也对厕所着迷。年轻一代也接受了在时尚场所的卫生间里自拍的趋势。公共厕所的新吸引力可归因于全球大流行引发的卫生和家居美学意识的提高。

"In the wake of the health crisis, people began to place greater value on every square meter of their living spaces, including the bathroom, which is now being treated as a sanctuary, much like the living room or dining area," Volpei explains.

“健康危机之后，人们开始更加重视每一平方米的生活空间，包括浴室，现在它被视为一个避难所，就像客厅或餐厅一样，”沃尔佩解释道。

As a result, it is not uncommon to find private bathrooms adorned with lush greenery, disco ball tiles, or even floor-to-ceiling bookshelves. The allure of these visually stimulating environments has transformed toilets into spaces of relaxation and tranquility.

因此，私人浴室装饰着郁郁葱葱的绿色植物、迪斯科球瓷砖，甚至是落地书架的情况并不少见。这些视觉刺激环境的魅力已将厕所变成了放松和宁静的空间。

The ability to evoke desire for an object that was once purely utilitarian is a testament to the ingenuity of marketers. This is further reinforced by the statistics from the World Toilet Organization, which reveal that the average person visits the toilet approximately 2,500 times per year, spending an average of 2-3 minutes each time. This equates to nearly three years of our lives spent on the humble throne.

能够唤起人们对曾经纯粹功利性物品的渴望，证明了营销人员的聪明才智。世界厕所组织的统计数据进一步证实了这一点，该数据显示，平均每个人每年上厕所约 2,500 次，每次平均花费 2-3 分钟。这相当于我们在卑微的宝座上度过了近三年的生命。

The bathroom, once a private necessity, has undergone a remarkable transformation into a space of creativity, style, and escapism. From the sleek and sophisticated designs of modern fixtures to the whimsical and opulent settings created by interior designers, toilets have become a reflection of our evolving attitudes towards personal hygiene and the aesthetics of our living spaces.

浴室曾经是私人必需品，现已经历了非凡的转变，成为一个充满创造力、时尚和逃避现实的空间。从现代装置的时尚和精致的设计到室内设计师创造的异想天开和华丽的环境，厕所已经成为我们对个人卫生和生活空间美学不断变化的态度的反映。