講故事3.0：當AI，區塊鍊和IP碰撞時

上周是2025年共識。如果您不能參加，Coindesk會為您服務！聽驚人的全球思想領袖

Last week was Consensus Toronto 2025. If you couldn’t attend, CoinDesk has you covered! Listen to amazing global thought leaders, sharing their insights on pertinent topics surrounding the digital asset space on day 1, day 2 and day 3. You can also read the extensive editorial coverage.

上周是2025年共識。如果您不能參加，Coindesk會為您服務！聆聽令人驚嘆的全球思想領袖，分享他們對第1天，第2天和第3天圍繞數字資產空間相關主題的見解。您還可以閱讀廣泛的社論報導。

In today’s Crypto for Advisors, Shivani Phull from Pixelynx explains how Black Mirror is leveraging blockchain as part of evolving fan content and engagement.

在當今的顧問加密貨幣中，Pixelynx的Shivani Phull解釋了Black Mirror如何利用區塊鏈作為不斷發展的粉絲內容和參與度的一部分。

Then, Eric Tomaszewski from Verde Capital Management answers questions about the appeal of these products to next-gen investors in Ask an Expert.

然後，來自Verde Capital Management的Eric Tomaszewski回答了有關這些產品對詢問專家的吸引力的問題。

Thank you to our sponsor of this week's newsletter, Grayscale. For financial advisors near Boston, Grayscale is hosting an exclusive event, Crypto Connect, on Thursday, June 5. Learn more.

感謝我們對本週新聞通訊Grayscale的讚助商。對於波士頓附近的財務顧問，Grayscale將於6月5日（星期四）舉辦一項獨家活動Crypto Connect。了解更多信息。

– Sarah Morton

- 莎拉·莫頓（Sarah Morton）

Traditional storytelling is hitting its ceiling. The passive, one-way consumption model that has defined entertainment for decades is increasingly out of sync with the expectations of digital-native audiences. And now, with the rise of new technologies, the entertainment intellectual property (IP) is being fundamentally reimagined.

傳統的講故事正在撞到天花板。數十年來定義娛樂的被動，單向消費模型越來越多地與數字本地受眾的期望不同步。現在，隨著新技術的興起，娛樂知識產權（IP）從根本上重新構想。

From Bandersnatch to Blockchain

從Bandersnatch到區塊鏈

Black Mirror has never been afraid to challenge the status quo. In 2018, the series broke new ground with Bandersnatch, an interactive episode. It hinted at a deeper shift: from stories we watch to stories we shape.

黑鏡從未害怕挑戰現狀。在2018年，該系列與Bandersnatch（互動式情節）打破了新的地面。這暗示了一個更深的轉變：從我們觀看的故事到我們塑造的故事。

That shift is accelerating. Members of Gen Z and Gen Alpha have been raised in worlds like Minecraft, Roblox and Fortnite, where user-generated content forms the foundation of the experience. These audiences don’t want to passively consume; they want to participate, shape and own the narrative.

這種轉變正在加速。 Z Gen和Gen Alpha的成員已在Minecraft，Roblox和Fortnite等世界上培養，在這裡用戶生成的內容構成了體驗的基礎。這些受眾不想被動地消費；他們想參加，塑造和擁有敘事。

Traditional IP Revenue Is Evolving

傳統的IP收入正在發展

Traditionally, IP holders made money through licensing, syndication, product placement and box office sales. But generative AI is disrupting this model. With tools like OpenAI’s Sora or Runway, anyone can spin up derivative content, posing both a threat and an opportunity. For IP owners, the challenge is clear: either lose control of the narrative or lean into new models that protect and expand it.

傳統上，IP持有人通過許可，聯合組織，產品安置和票房銷售賺錢。但是生成的AI正在破壞該模型。借助Openai的Sora或Runway等工具，任何人都可以旋轉衍生內容，既構成威脅又有機會。對於IP所有者而言，挑戰是明確的：要么失去對敘事的控制，要么傾向於保護和擴展它的新模型。

Enter blockchain.

輸入區塊鏈。

Blockchain as the Rails for Interactive IP

區塊鏈作為交互式IP的導軌

Blockchain brings the missing layer of structure. It allows for:

區塊鏈帶來了缺失的結構層。它允許：

This format unlocks new paths for storytelling, where fans are stakeholders shaping narratives with their favorite IPs, not just spectators.

這種格式解鎖了講故事的新道路，粉絲是利益相關者用他們最喜歡的IP，而不僅僅是觀眾來塑造敘事。

Case Study: Black Mirror Enters Web3

案例研究：黑鏡進入Web3

Banijay Rights, the global sales arm of content powerhouse Banijay Entertainment, which handles distribution for Black Mirror, has partnered with Pixelynx Inc. and KOR Protocol, a blockchain-based IP infrastructure and entertainment company based in Los Angeles, co-founded by iconic DJs Deadmau5 and Richie Hawtin. Led by visionary CEO Inder Phull, Pixelynx helped bring the Black Mirror universe on-chain in a way that’s interactive, compliant and community-driven.

Content Powerhouse Banijay Entertainment的全球銷售部門Banijay Wifter與Pixelynx Inc.和Kor Protoct進行了合作，該公司與Pixelynx Inc.和Kor Protocts合作，這是位於洛杉磯的基於區塊鏈的IP基礎架構和娛樂公司，由Iconic DJS DENDMAU5和RICHIE HAWTIN共同創立。在有遠見的首席執行官Inder Phull的帶領下，Pixelynx以一種互動，合規和社區驅動的方式將黑鏡宇宙帶入了鍊子。

Their latest initiative is a token inspired by the Nosedive episode, where fans link their socials and wallets to earn a reputation score. With more than 300,000 sign-ups, top participants unlock exclusive experiences and rewards, offering IP holders a new way to engage and reward their most passionate fans.

他們的最新舉措是受鼻子情節啟發的代幣，粉絲將他們的社交和錢包聯繫起來以獲得聲譽得分。頂級參與者擁有超過300,000個註冊，解鎖了獨家經驗和獎勵，為IP持有人提供了一種新的方式來吸引和獎勵他們最熱情的粉絲。

The IP Industry’s Fork in the Road

IP行業的叉子在路上

The future of entertainment lies in embracing this shift through new frameworks that provide clear guardrails for IP usage, that preserve integrity, protect rights and enable value to accrue to fans and creators in a fair and transparent way. This marks the beginning of a new era for IP: one defined by protection, participation and sustainable monetization.

娛樂的未來在於通過新的框架進行這種轉變，這些框架為IP使用提供了清晰的護欄，從而保留誠信，保護權利並使價值以公平而透明的方式吸引粉絲和創作者。這標誌著IP的新時代的開始：由保護，參與和可持續貨幣化定義的IP。

By making IPs interactive, tokenized and on-chain, rights holders aren’t just experimenting—they’re sketching the blueprint for Storytelling 3.0.

通過使IPS交互式，令牌化和鍊鍊，權利持有者不僅在進行實驗 - 他們為講故事的藍圖繪製了藍圖3.0。

- Shivani Phull, CFO, Pixelynx Inc.

-Shivani Phull，CFO，Pixelynx Inc.