讲故事3.0：当AI，区块链和IP碰撞时

上周是2025年共识。如果您不能参加，Coindesk会为您服务！听惊人的全球思想领袖

Last week was Consensus Toronto 2025. If you couldn’t attend, CoinDesk has you covered! Listen to amazing global thought leaders, sharing their insights on pertinent topics surrounding the digital asset space on day 1, day 2 and day 3. You can also read the extensive editorial coverage.

上周是2025年共识。如果您不能参加，Coindesk会为您服务！聆听令人惊叹的全球思想领袖，分享他们对第1天，第2天和第3天围绕数字资产空间相关主题的见解。您还可以阅读广泛的社论报道。

In today’s Crypto for Advisors, Shivani Phull from Pixelynx explains how Black Mirror is leveraging blockchain as part of evolving fan content and engagement.

在当今的顾问加密货币中，Pixelynx的Shivani Phull解释了Black Mirror如何利用区块链作为不断发展的粉丝内容和参与度的一部分。

Then, Eric Tomaszewski from Verde Capital Management answers questions about the appeal of these products to next-gen investors in Ask an Expert.

然后，来自Verde Capital Management的Eric Tomaszewski回答了有关这些产品对询问专家的吸引力的问题。

Thank you to our sponsor of this week's newsletter, Grayscale. For financial advisors near Boston, Grayscale is hosting an exclusive event, Crypto Connect, on Thursday, June 5. Learn more.

感谢我们对本周新闻通讯Grayscale的赞助商。对于波士顿附近的财务顾问，Grayscale将于6月5日（星期四）举办一项独家活动Crypto Connect。了解更多信息。

– Sarah Morton

- 莎拉·莫顿（Sarah Morton）

Traditional storytelling is hitting its ceiling. The passive, one-way consumption model that has defined entertainment for decades is increasingly out of sync with the expectations of digital-native audiences. And now, with the rise of new technologies, the entertainment intellectual property (IP) is being fundamentally reimagined.

传统的讲故事正在撞到天花板。数十年来定义娱乐的被动，单向消费模型越来越多地与数字本地受众的期望不同步。现在，随着新技术的兴起，娱乐知识产权（IP）从根本上重新构想。

From Bandersnatch to Blockchain

从Bandersnatch到区块链

Black Mirror has never been afraid to challenge the status quo. In 2018, the series broke new ground with Bandersnatch, an interactive episode. It hinted at a deeper shift: from stories we watch to stories we shape.

黑镜从未害怕挑战现状。在2018年，该系列与Bandersnatch（互动式情节）打破了新的地面。这暗示了一个更深的转变：从我们观看的故事到我们塑造的故事。

That shift is accelerating. Members of Gen Z and Gen Alpha have been raised in worlds like Minecraft, Roblox and Fortnite, where user-generated content forms the foundation of the experience. These audiences don’t want to passively consume; they want to participate, shape and own the narrative.

这种转变正在加速。 Z Gen和Gen Alpha的成员已在Minecraft，Roblox和Fortnite等世界上培养，在这里用户生成的内容构成了体验的基础。这些受众不想被动地消费；他们想参加，塑造和拥有叙事。

Traditional IP Revenue Is Evolving

传统的IP收入正在发展

Traditionally, IP holders made money through licensing, syndication, product placement and box office sales. But generative AI is disrupting this model. With tools like OpenAI’s Sora or Runway, anyone can spin up derivative content, posing both a threat and an opportunity. For IP owners, the challenge is clear: either lose control of the narrative or lean into new models that protect and expand it.

传统上，IP持有人通过许可，联合组织，产品安置和票房销售赚钱。但是生成的AI正在破坏该模型。借助Openai的Sora或Runway等工具，任何人都可以旋转衍生内容，既构成威胁又有机会。对于IP所有者而言，挑战是明确的：要么失去对叙事的控制，要么倾向于保护和扩展它的新模型。

Enter blockchain.

输入区块链。

Blockchain as the Rails for Interactive IP

区块链作为交互式IP的导轨

Blockchain brings the missing layer of structure. It allows for:

区块链带来了缺失的结构层。它允许：

This format unlocks new paths for storytelling, where fans are stakeholders shaping narratives with their favorite IPs, not just spectators.

这种格式解锁了讲故事的新道路，粉丝是利益相关者用他们最喜欢的IP，而不仅仅是观众来塑造叙事。

Case Study: Black Mirror Enters Web3

案例研究：黑镜进入Web3

Banijay Rights, the global sales arm of content powerhouse Banijay Entertainment, which handles distribution for Black Mirror, has partnered with Pixelynx Inc. and KOR Protocol, a blockchain-based IP infrastructure and entertainment company based in Los Angeles, co-founded by iconic DJs Deadmau5 and Richie Hawtin. Led by visionary CEO Inder Phull, Pixelynx helped bring the Black Mirror universe on-chain in a way that’s interactive, compliant and community-driven.

Content Powerhouse Banijay Entertainment的全球销售部门Banijay Wifter与Pixelynx Inc.和Kor Protoct进行了合作，该公司与Pixelynx Inc.和Kor Protocts合作，这是位于洛杉矶的基于区块链的IP基础架构和娱乐公司，由Iconic DJS DENDMAU5和RICHIE HAWTIN共同创立。在有远见的首席执行官Inder Phull的带领下，Pixelynx以一种互动，合规和社区驱动的方式将黑镜宇宙带入了链子。

Their latest initiative is a token inspired by the Nosedive episode, where fans link their socials and wallets to earn a reputation score. With more than 300,000 sign-ups, top participants unlock exclusive experiences and rewards, offering IP holders a new way to engage and reward their most passionate fans.

他们的最新举措是受鼻子情节启发的代币，粉丝将他们的社交和钱包联系起来以获得声誉得分。顶级参与者拥有超过300,000个注册，解锁了独家经验和奖励，为IP持有人提供了一种新的方式来吸引和奖励他们最热情的粉丝。

The IP Industry’s Fork in the Road

IP行业的叉子在路上

The future of entertainment lies in embracing this shift through new frameworks that provide clear guardrails for IP usage, that preserve integrity, protect rights and enable value to accrue to fans and creators in a fair and transparent way. This marks the beginning of a new era for IP: one defined by protection, participation and sustainable monetization.

娱乐的未来在于通过新的框架进行这种转变，这些框架为IP使用提供了清晰的护栏，从而保留诚信，保护权利并使价值以公平而透明的方式吸引粉丝和创作者。这标志着IP的新时代的开始：由保护，参与和可持续货币化定义的IP。

By making IPs interactive, tokenized and on-chain, rights holders aren’t just experimenting—they’re sketching the blueprint for Storytelling 3.0.

通过使IPS交互式，令牌化和链链，权利持有者不仅在进行实验 - 他们为讲故事的蓝图绘制了蓝图3.0。

- Shivani Phull, CFO, Pixelynx Inc.

-Shivani Phull，CFO，Pixelynx Inc.