體育贊助：Chiliz點擊Web3中未開發的潛力

探索Chiliz如何通過釋放Web3未開發的潛力，創造更深入的粉絲參與和新的收入來源來徹底改變體育贊助。

The sports sponsorship landscape is evolving, and Chiliz is at the forefront of this transformation. With the resurgence of the crypto market and a growing interest in Web3, sports organizations are recognizing the untapped potential of blockchain technology to engage fans and generate revenue.

體育贊助格局正在發展，奇利茲（Chiliz）處於這種轉變的最前沿。隨著加密貨幣市場的複興以及對Web3的興趣日益增長，體育組織正在認識到區塊鏈技術吸引粉絲並產生收入的潛力。

The Rise of Crypto-Sports Partnerships

加密競技合作夥伴關係的興起

After the turbulence of 2022, crypto-sports partnerships are back, signaling a new maturity in the industry. Organizations are moving beyond short-term sponsorship deals, recognizing the long-term potential of Web3. Chiliz's Fan Token model exemplifies this shift, demonstrating how sports clubs can deepen their relationship with crypto and create new revenue streams.

2022年動蕩之後，加密競技的合作夥伴關係又回來了，這表明該行業的新成熟度。組織超越了短期贊助交易，認識到Web3的長期潛力。 Chiliz的粉絲令牌模型體現了這一轉變，展示了體育俱樂部如何加深與加密貨幣的關係並創造新的收入來源。

Fan Tokens: More Than Just a Money Play

粉絲令牌：不僅僅是一場錢

Fan Tokens have transformed club revenue models, generating over €500M for the sports industry since 2019. These tokens aren't just about money; they represent a new product category supported by engagement and monetization strategies. Clubs like PSG, Juventus, FC Barcelona, and Manchester City are using Fan Tokens to deliver season-long perks and exclusive experiences, creating consistent value for fans.

粉絲令牌已經改變了俱樂部收入模式，自2019年以來為體育行業創造了超過5億歐元。這些代幣不僅僅是金錢；它們代表了由參與和貨幣化策略支持的新產品類別。 PSG，尤文圖斯，巴塞羅那足球俱樂部和曼徹斯特城等俱樂部正在使用粉絲代幣提供季節的津貼和獨家體驗，從而為球迷創造一致的價值。

Chiliz: Bridging the Gap Between Curiosity and Confidence

Chiliz：彌合好奇心和信心之間的差距

Chiliz stands out by focusing on real-world applications and ensuring clubs focus on utility rather than novelty. By working collaboratively with clubs, Chiliz helps them develop solutions that enhance fan interaction and integrate blockchain into their business strategies.

Chiliz通過專注於現實世界的應用並確保俱樂部專注於實用性而不是新穎性而脫穎而出。通過與俱樂部合作，Chiliz幫助他們開發解決方案，以增強風扇互動並將區塊鏈整合到其業務策略中。

The Future of Fan Engagement

粉絲參與的未來

The next wave of innovation lies in personalized digital experiences, where fans can own, trade, and interact with club-issued digital assets. Chiliz is exploring dynamic digital collectibles, enhanced voting tools, and blockchain-powered memberships that reward loyalty over time. The company is also expanding its reach into Asia, with a strong focus on South Korea, where it has partnered with the K League, KLPGA, and Naver Pay wallet.

下一波創新浪潮在於個性化的數字體驗，粉絲可以在其中擁有，交易和與俱樂部發行的數字資產互動。 Chiliz正在探索動態的數字收藏品，增強的投票工具和區塊鏈驅動的成員資格，這些成員會隨著時間的流逝而獎勵忠誠度。該公司還將其覆蓋範圍擴大到亞洲，重點關注韓國，並與K League，KLPGA和Naver Pay Wallet合作。

The Road Ahead

前面的道路

The next 12–18 months will be crucial in determining whether clubs fully embrace Web3 strategies. The clubs that prioritize real-world utility and long-term fan value will be the ones shaping the future of sports. Chiliz is actively looking into a return to the United States, presenting tangible opportunities for sports blockchain operators.

接下來的12-18個月對於確定俱樂部是否完全採用Web3策略至關重要。優先考慮現實世界實用程序和長期粉絲價值的俱樂部將是塑造運動未來的俱樂部。 Chiliz正在積極調查返回美國，為體育區塊鏈操作員提供了切實的機會。

So, buckle up, sports fans! The game is changing, and with Chiliz leading the charge, the future of sports sponsorship is looking brighter and more engaging than ever before. Who knows, maybe one day you'll be using your Fan Tokens to decide the team's next jersey design. The possibilities are endless!

所以，扣緊運動迷！遊戲正在發生變化，隨著Chiliz的領導，體育贊助的未來看起來比以往任何時候都更加明亮，更具吸引力。誰知道，也許有一天，您將使用粉絲令牌來決定球隊的下一個球衣設計。可能性是無限的！