体育赞助：Chiliz点击Web3中未开发的潜力

探索Chiliz如何通过释放Web3未开发的潜力，创造更深入的粉丝参与和新的收入来源来彻底改变体育赞助。

The sports sponsorship landscape is evolving, and Chiliz is at the forefront of this transformation. With the resurgence of the crypto market and a growing interest in Web3, sports organizations are recognizing the untapped potential of blockchain technology to engage fans and generate revenue.

体育赞助格局正在发展，奇利兹（Chiliz）处于这种转变的最前沿。随着加密货币市场的复兴以及对Web3的兴趣日益增长，体育组织正在认识到区块链技术吸引粉丝并产生收入的潜力。

The Rise of Crypto-Sports Partnerships

加密竞技合作伙伴关系的兴起

After the turbulence of 2022, crypto-sports partnerships are back, signaling a new maturity in the industry. Organizations are moving beyond short-term sponsorship deals, recognizing the long-term potential of Web3. Chiliz's Fan Token model exemplifies this shift, demonstrating how sports clubs can deepen their relationship with crypto and create new revenue streams.

2022年动荡之后，加密竞技的合作伙伴关系又回来了，这表明该行业的新成熟度。组织超越了短期赞助交易，认识到Web3的长期潜力。 Chiliz的粉丝令牌模型体现了这一转变，展示了体育俱乐部如何加深与加密货币的关系并创造新的收入来源。

Fan Tokens: More Than Just a Money Play

粉丝令牌：不仅仅是一场钱

Fan Tokens have transformed club revenue models, generating over €500M for the sports industry since 2019. These tokens aren't just about money; they represent a new product category supported by engagement and monetization strategies. Clubs like PSG, Juventus, FC Barcelona, and Manchester City are using Fan Tokens to deliver season-long perks and exclusive experiences, creating consistent value for fans.

粉丝令牌已经改变了俱乐部收入模式，自2019年以来为体育行业创造了超过5亿欧元。这些代币不仅仅是金钱；它们代表了由参与和货币化策略支持的新产品类别。 PSG，尤文图斯，巴塞罗那足球俱乐部和曼彻斯特城等俱乐部正在使用粉丝代币提供季节的津贴和独家体验，从而为球迷创造一致的价值。

Chiliz: Bridging the Gap Between Curiosity and Confidence

Chiliz：弥合好奇心和信心之间的差距

Chiliz stands out by focusing on real-world applications and ensuring clubs focus on utility rather than novelty. By working collaboratively with clubs, Chiliz helps them develop solutions that enhance fan interaction and integrate blockchain into their business strategies.

Chiliz通过专注于现实世界的应用并确保俱乐部专注于实用性而不是新颖性而脱颖而出。通过与俱乐部合作，Chiliz帮助他们开发解决方案，以增强风扇互动并将区块链整合到其业务策略中。

The Future of Fan Engagement

粉丝参与的未来

The next wave of innovation lies in personalized digital experiences, where fans can own, trade, and interact with club-issued digital assets. Chiliz is exploring dynamic digital collectibles, enhanced voting tools, and blockchain-powered memberships that reward loyalty over time. The company is also expanding its reach into Asia, with a strong focus on South Korea, where it has partnered with the K League, KLPGA, and Naver Pay wallet.

下一波创新浪潮在于个性化的数字体验，粉丝可以在其中拥有，交易和与俱乐部发行的数字资产互动。 Chiliz正在探索动态的数字收藏品，增强的投票工具和区块链驱动的成员资格，这些成员会随着时间的流逝而奖励忠诚度。该公司还将其覆盖范围扩大到亚洲，重点关注韩国，并与K League，KLPGA和Naver Pay Wallet合作。

The Road Ahead

前面的道路

The next 12–18 months will be crucial in determining whether clubs fully embrace Web3 strategies. The clubs that prioritize real-world utility and long-term fan value will be the ones shaping the future of sports. Chiliz is actively looking into a return to the United States, presenting tangible opportunities for sports blockchain operators.

接下来的12-18个月对于确定俱乐部是否完全采用Web3策略至关重要。优先考虑现实世界实用程序和长期粉丝价值的俱乐部将是塑造运动未来的俱乐部。 Chiliz正在积极调查返回美国，为体育区块链操作员提供了切实的机会。

So, buckle up, sports fans! The game is changing, and with Chiliz leading the charge, the future of sports sponsorship is looking brighter and more engaging than ever before. Who knows, maybe one day you'll be using your Fan Tokens to decide the team's next jersey design. The possibilities are endless!

所以，扣紧运动迷！游戏正在发生变化，随着Chiliz的领导，体育赞助的未来看起来比以往任何时候都更加明亮，更具吸引力。谁知道，也许有一天，您将使用粉丝令牌来决定球队的下一个球衣设计。可能性是无限的！