Beyond，Inc。重新啟動標誌性的Buybuy嬰兒品牌，並及時重新開放母親節

Beyond，Inc。 （NYSE：BYON），Bed Bath＆Beyond，OverStock，Buybuy Baby和Blockchain Asset Portfolio的所有者，宣布重新發布Buybuy Baby的在線形象

Beyond, Inc. (NYSE:BYON), owner of Bed Bath & Beyond, Overstock, buybuy BABY, and a blockchain asset portfolio, today announces the return of buybuy BABY’s online presence, purposefully timed days before Mother’s Day.

Beyond，Inc。 （NYSE：BYON），Bed Bath＆Beyond，Overdock，Buybuy Baby和Blockchain Asset Portfolio的所有者今天宣布，Buybuy Baby在網上存在的歸來，有目的是在母親節前的日子。

The Grand online re-opening kicks off with an exciting ‘Welcome Baby’ event, offering customers access to premium infant and toddler gear and essentials through a reimagined and reliable digital shopping experience. The campaign features:

盛大的在線重新開放開始了令人興奮的“歡迎嬰兒”活動，通過重新構想的可靠的數字購物體驗，為客戶提供了優質嬰兒和幼兒裝備以及必需品的訪問。廣告系列功能：

* Seamless integration of Bed Bath & Beyond and buybuy BABY brands

* Bed Bath＆Beyond和Buybuy嬰兒品牌的無縫整合

* Curated product assortment across key life stages

*跨關鍵生活階段的策劃產品分類

* Intuitive site experience optimized for seamless navigation

*針對無縫導航優化的直觀網站經驗

* Engaging content highlighting the joy of new beginnings

*引人入勝的內容突出新開始的樂趣

* Exclusive offers and bundles for a limited time only

*僅在有限的時間內獨家優惠和捆綁包

"We are thrilled buybuy BABY is back together with Bed Bath & Beyond to create key life stage shopping moments," said Marcus Lemonis, Executive Chairman and Principal Executive Officer of Beyond, Inc. "The seamless integration of curated product assortment, the intuitive site experience and the targeted marketing represent our commitment to meeting the needs of today's parents with our ‘Welcome Baby’ event."

“我們很激動的Buybuy Baby與Bed Bath＆Hearth一起回來，創造了關鍵的生活階段購物時刻，” Beyond Inc. Beyond Inc.的執行董事長兼首席執行官Marcus Lemonis說：“無縫的產品分類，直觀的現場體驗，有針對性的營銷及我們有針對性的營銷代表我們與我們的“歡迎嬰兒”的活動滿足的需求。”

The relaunch marks a significant milestone in Beyond, Inc.'s strategic portfolio expansion, reinforcing its position as the definitive resource for life’s milestones.

重新啟動標誌著Beyond，Inc。的戰略投資組合擴展中的一個重要里程碑，增強了其作為生命里程碑的權威資源的地位。

Don’t miss the ‘Welcome Baby’ grand online re-opening event – May 8 – 12 at buybuybaby.com!

不要錯過5月8日至12日在buybuybaby.com上的“歡迎嬰兒”大開放活動！

About Beyond

關於超越

Beyond, Inc. (NYSE:BYON), based in Murray, Utah, is an ecommerce-focused retailer with an affinity model that owns or has ownership interests in various retail brands, offering a comprehensive array of products and services that enable its customers to enhance everyday life through quality, style, and value. The Company currently owns Bed Bath & Beyond, Overstock, buybuy BABY, and other related brands and websites as well as a blockchain asset portfolio. The Company regularly posts information and updates on its Newsroom and Investor Relations pages on its website, Beyond.com.

位於猶他州默里（Murray）的Beyond，Inc。 （NYSE：BYON）是一家以電子商務為中心的零售商，其親和力模型具有各種零售品牌或擁有所有權的利益，可提供一系列全面的產品和服務，使其客戶能夠通過質量，風格和價值來增強日常生活。該公司目前擁有Bed Bath＆Beyond，OverStock，Buybuy Baby以及其他相關品牌和網站以及區塊鏈資產組合。該公司在其網站Beyond.com上定期在其新聞編輯室和投資者關係頁面上發布信息和更新。

Beyond, Bed Bath & Beyond, Overstock, and buybuy BABY are trademarks of Beyond, Inc. Other service marks, trademarks and trade names which may be referred to herein are the property of their respective owners.

Beyond，Bed Bath＆Beyond，Overstock和Buybuy Baby是Beyond，Inc。的商標。其他服務標記，商標和商標名稱，可以提及此處的所有者的財產。

Cautionary Note Regarding Forward-Looking Statements

有關前瞻性陳述的警告說明

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to statements regarding future sales and promotions, including size, scope, and duration of such, and any consequences associated with the sales and promotions; forward-looking statements also include statements regarding our token offering and use of tZERO, including terms, availability of information on X or otherwise, timing and availability of such token offering, and any consequences relating to such token offering or the use of the tZERO platform. Additional information regarding factors that could materially affect results, and the accuracy of the forward-looking statements contained herein may be found in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, filed with the SEC on February 25, 2025, and in our subsequent filings with the SEC.

本新聞稿包含1933年《證券法》第27A條和1934年《證券交易法》第21e條的含義的前瞻性陳述。這種前瞻性陳述包括除歷史事實的所有陳述以外的所有陳述，包括但不限於有關未來銷售和促銷的陳述，包括大小，範圍，範圍，範圍以及銷售和促銷的任何後果；前瞻性語句還包括有關我們的令牌產品和使用TZERO的陳述，包括術語，X或其他信息的信息，此類令牌產品的時間和可用性以及與此類令牌產品或使用Tzero平台有關的任何後果。有關可能對結果產生重大影響的因素的其他信息以及本文中包含的前瞻性陳述的準確性，請參見公司的年度報告，截至2024年12月31日，截至2025年12月31日截至2025年2月25日提交的10-K表格，以及我們隨後向SEC提交的文件。

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請參閱此處的原始帖子。

Investor Relations ir@beyond.com pr@beyond.com

投資者關係ir@beyond.com pr@beyond.com

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