Beyond，Inc。重新启动标志性的Buybuy婴儿品牌，并及时重新开放母亲节

Beyond，Inc。（NYSE：BYON），Bed Bath＆Beyond，OverStock，Buybuy Baby和Blockchain Asset Portfolio的所有者，宣布重新发布Buybuy Baby的在线形象

Beyond, Inc. (NYSE:BYON), owner of Bed Bath & Beyond, Overstock, buybuy BABY, and a blockchain asset portfolio, today announces the return of buybuy BABY’s online presence, purposefully timed days before Mother’s Day.

Beyond，Inc。（NYSE：BYON），Bed Bath＆Beyond，Overdock，Buybuy Baby和Blockchain Asset Portfolio的所有者今天宣布，Buybuy Baby在网上存在的归来，有目的是在母亲节前的日子。

The Grand online re-opening kicks off with an exciting ‘Welcome Baby’ event, offering customers access to premium infant and toddler gear and essentials through a reimagined and reliable digital shopping experience. The campaign features:

盛大的在线重新开放开始了令人兴奋的“欢迎婴儿”活动，通过重新构想的可靠的数字购物体验，为客户提供了优质婴儿和幼儿装备以及必需品的访问。广告系列功能：

* Seamless integration of Bed Bath & Beyond and buybuy BABY brands

* Bed Bath＆Beyond和Buybuy婴儿品牌的无缝整合

* Curated product assortment across key life stages

*跨关键生活阶段的策划产品分类

* Intuitive site experience optimized for seamless navigation

*针对无缝导航优化的直观网站经验

* Engaging content highlighting the joy of new beginnings

*引人入胜的内容突出新开始的乐趣

* Exclusive offers and bundles for a limited time only

*仅在有限的时间内独家优惠和捆绑包

"We are thrilled buybuy BABY is back together with Bed Bath & Beyond to create key life stage shopping moments," said Marcus Lemonis, Executive Chairman and Principal Executive Officer of Beyond, Inc. "The seamless integration of curated product assortment, the intuitive site experience and the targeted marketing represent our commitment to meeting the needs of today's parents with our ‘Welcome Baby’ event."

“我们很激动的Buybuy Baby与Bed Bath＆Hearth一起回来，创造了关键的生活阶段购物时刻，” Beyond Inc. Beyond Inc.的执行董事长兼首席执行官Marcus Lemonis说：“无缝的产品分类，直观的现场体验，有针对性的营销及我们有针对性的营销代表我们与我们的“欢迎婴儿”的活动满足的需求。”

The relaunch marks a significant milestone in Beyond, Inc.'s strategic portfolio expansion, reinforcing its position as the definitive resource for life’s milestones.

重新启动标志着Beyond，Inc。的战略投资组合扩展中的一个重要里程碑，增强了其作为生命里程碑的权威资源的地位。

Don’t miss the ‘Welcome Baby’ grand online re-opening event – May 8 – 12 at buybuybaby.com!

不要错过5月8日至12日在buybuybaby.com上的“欢迎婴儿”大开放活动！

About Beyond

关于超越

Beyond, Inc. (NYSE:BYON), based in Murray, Utah, is an ecommerce-focused retailer with an affinity model that owns or has ownership interests in various retail brands, offering a comprehensive array of products and services that enable its customers to enhance everyday life through quality, style, and value. The Company currently owns Bed Bath & Beyond, Overstock, buybuy BABY, and other related brands and websites as well as a blockchain asset portfolio. The Company regularly posts information and updates on its Newsroom and Investor Relations pages on its website, Beyond.com.

位于犹他州默里（Murray）的Beyond，Inc。（NYSE：BYON）是一家以电子商务为中心的零售商，其亲和力模型具有各种零售品牌或拥有所有权的利益，可提供一系列全面的产品和服务，使其客户能够通过质量，风格和价值来增强日常生活。该公司目前拥有Bed Bath＆Beyond，OverStock，Buybuy Baby以及其他相关品牌和网站以及区块链资产组合。该公司在其网站Beyond.com上定期在其新闻编辑室和投资者关系页面上发布信息和更新。

Beyond, Bed Bath & Beyond, Overstock, and buybuy BABY are trademarks of Beyond, Inc. Other service marks, trademarks and trade names which may be referred to herein are the property of their respective owners.

Beyond，Bed Bath＆Beyond，Overstock和Buybuy Baby是Beyond，Inc。的商标。其他服务标记，商标和商标名称，可以提及此处的所有者的财产。

Cautionary Note Regarding Forward-Looking Statements

有关前瞻性陈述的警告说明

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include all statements other than statements of historical fact, including but not limited to statements regarding future sales and promotions, including size, scope, and duration of such, and any consequences associated with the sales and promotions; forward-looking statements also include statements regarding our token offering and use of tZERO, including terms, availability of information on X or otherwise, timing and availability of such token offering, and any consequences relating to such token offering or the use of the tZERO platform. Additional information regarding factors that could materially affect results, and the accuracy of the forward-looking statements contained herein may be found in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, filed with the SEC on February 25, 2025, and in our subsequent filings with the SEC.

本新闻稿包含1933年《证券法》第27A条和1934年《证券交易法》第21e条的含义的前瞻性陈述。这种前瞻性陈述包括除历史事实的所有陈述以外的所有陈述，包括但不限于有关未来销售和促销的陈述，包括大小，范围，范围，范围以及销售和促销的任何后果；前瞻性语句还包括有关我们的令牌产品和使用TZERO的陈述，包括术语，X或其他信息的信息，此类令牌产品的时间和可用性以及与此类令牌产品或使用Tzero平台有关的任何后果。有关可能对结果产生重大影响的因素的其他信息以及本文中包含的前瞻性陈述的准确性，请参见公司的年度报告，截至2024年12月31日，截至2025年12月31日截至2025年2月25日提交的10-K表格，以及我们随后向SEC提交的文件。

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投资者关系ir@beyond.com pr@beyond.com

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