流行音樂會的拉布布娃娃征服了奢侈品市場，達到了新的知名度

Labubu出生於北歐民俗和藝術家Kasing Lung的想像力，於2015年首次出現在“怪物”故事書中。

Born from Nordic folklore and the imagination of artist Kasing Lung, Labubu first appeared in 2015 as a character in “The Monsters” storybook. The mischievous elf with pointy ears and a toothy grin made its leap to collectible toy four years later, thanks to China’s Pop Mart, and is now conquering its space in the luxury market.

Labubu出生於北歐民俗和藝術家Kasing Lung的想像力，於2015年首次出現在“怪物”故事書中。這位頑皮的小精靈，尖銳的耳朵和露齒的笑容，在四年後，由於中國的流行音樂會，它在四年後的收藏玩具飛躍，現在正在征服其在奢侈品市場中的空間。

With more than 1.4 million videos made about them on TikTok, the Labubu dolls reached a new peak in popularity in 2025, as search interest for the plush dolls surged exponentially on Google, and celebrities have begun to adopt the Labubu as an accessory. Rihanna, Dua Lipa, Post Malone and Blackpink’s Lisa are among the names who have recently shown their love for the toys publicly.

由於在Tiktok上製作了超過140萬次有關它們的視頻，Labubu娃娃在2025年達到了新的知名度，因為對Google的搜索興趣越來越多，而且名人開始採用Labubu作為配件。 Rihanna，Dua Lipa，Post Malone和Blackpink的Lisa是最近公開表現出對玩具的熱愛的名字。

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“Labubu has become more than just a collectible; it’s a bold statement of individual style,” Emily Brough, Pop Mart’s head of IP licensing, the Americas, said via email.

“ Labubu不僅成為一種收藏品；這是個人風格的大膽陳述，” Pop Mart的IP許可負責人美洲負責人Emily Brough通過電子郵件說。

The global collectibles company has launched more than 300 styles of Labubu since 2019, including an extensive list of collaborations and the Labubucharms, which are now being clipped onto luxury bags and styled into custom couture, as seen during Paris Fashion Week in March.

自2019年以來，這家全球收藏品公司已推出了300多種Labubu，其中包括廣泛的合作列表和Labubuchucharms，如今，這些合作夥伴和Labubucharms現在被夾在豪華的袋子上，並被設計成定制的時裝，如3月在巴黎時裝週上所見。

“Labubu’s presence in the fashion space — from NYFW to appearances on luxury bags — reflects a broader cultural resonance,” Brough said, adding that Labubu, like other characters from Pop Mart, including Skullpanda and Peach Riot, are well-positioned to bridge collectibles and fashion. “We’re already seeing organic traction in this space through celebrity and stylist interest.”

布魯夫說：“從紐約文（NYFW）到豪華袋中的露面，拉比布（Labubu）在時尚領域的存在 - 反映出更廣泛的文化共鳴。”布魯布（Brough）補充說，拉布布（Labubu）與流行音樂節（Pop Mart）的其他角色一樣，包括skullpanda和Peach Riot在內，都有很好的位置，可以很好地橋樑收藏品和時尚。 “我們已經通過名人和造型師的興趣在這個領域看到了有機牽引力。”

How does the Pop Mart mystery box work?

流行音樂盒如何工作？

Part of Labubu’s initial appeal was formed by Pop Mart’s blind-box strategy. The brand gained recognition for selling sealed packages containing collectible figures from a specific series. The key feature is that you do not know which figure you are getting until you open the box, adding to the buyer’s experience with a sense of surprise and discovery.

Labubu最初吸引力的一部分是由Pop Mart的盲盒策略形成的。該品牌因出售包含特定係列的可收藏數字的密封包裝而獲得認可。關鍵功能是，您不知道要在打開盒子之前得到哪個數字，並以驚喜和發現的感覺增加了買家的體驗。

“Our blind-box format transforms a product into an experience, something to be shared, traded and talked about. It’s meant to be a constant sense of anticipation and community — and for newer IPs, it helps build immediate engagement,” Brough said. “Fans have come to expect a certain level of storytelling, detail and playfulness.”

“我們的盲盒格式將產品轉變為一種體驗，可以共享，交易和談論的東西。這是一種不斷的期待和社區感 - 對於更新的IPS，它有助於立即建立立即參與度，” Brough說。 “粉絲們已經期待一定程度的講故事，細節和嬉戲。”

Each Pop Mart series includes a set of standard figures and at least one rarer, secret figure. The secret figures are harder to find and are highly sought-after by collectors.

每個流行音樂節系列都包含一組標准人物和至少一個稀有的秘密數字。秘密人物很難找到，並且是收藏家的極其追捧的。

What was Labubu’s original price, and what is the current price range?

Labubu的原始價格是多少，當前價格範圍是多少？

A standard blind box from Pop Mart was originally priced between $13 and $16. Recent releases of the Labubu dolls have seen price increases in the U.S., with the latest series costing $27.99. The increase was announced after Donald Trump issued tariffs on China, although the company doesn’t confirm if the new tariff policy influenced the price change.

Pop Mart的標準盲盒最初價格在13至16美元之間。最新發行的Labubu娃娃的發行量在美國的價格上漲，最新系列的價格為27.99美元。唐納德·特朗普（Donald Trump）向中國發出關稅後，宣布了這一增加，儘管該公司沒有確認新的關稅政策是否影響了價格變化。

“Affordability is a core part of our brand promise. We want fans to feel that they can discover and collect characters without a barrier to entry. While prices may fluctuate slightly based on material or complexity, we aim to keep core products in a price range that supports accessibility,” Brough said.

布魯夫說：“負擔能力是我們品牌承諾的核心。我們希望粉絲們認為他們可以發現和收集角色而沒有進入進入的障礙。儘管價格可能會根據材料或複雜性略微波動，但我們旨在將核心產品保持在支持可訪問性的價格範圍內。”

With the ever-increasing demand for Pop Mart toys online, Labubu became a highly sought-after item in the fashion world, with some styles being as hard to obtain as limited-edition sneakers or the classic Birkin bags. The scarcity favors resellers. On platforms like StockX and eBay, different styles of Labubu toys and accessories can be found for up to $3,134.

隨著對流行音樂會在線玩具的不斷增長，Labubu成為時尚界備受追捧的物品，有些風格很難像限量版運動鞋或經典的Birkin Bags一樣獲得。稀缺有利於轉售者。在諸如Stockx和eBay之類的平台上，可以找到不同風格的Labubu玩具和配件，最高可達3,134美元。

Labubu collaborations

Labubu合作

Notable Labubu collaborations include the Labubu x Kow Yokoyama Ma. K Series, the Labubu Coca-Cola Series, and partnerships with Uniqlo and the Chinese label Pronounce.

著名的Labubu合作包括Labubu X Kow Yokoyama MA。 K系列，Labubu可口可樂系列以及與Uniqlo和中國標籤發音的合作夥伴關係。

“We’re just getting started. New Labubu collections will continue to drop globally, with more cross-format releases and seasonal moments. At the same time, we’re expanding the reach of other Pop Mart IPs to ensure that every fan finds a character they connect with. From immersive retail environments to digital-first formats like Pop Mart Pop Blocks, we’re exploring new ways to bring our creative universe to life. The fandom is growing and so is the world we’re building for them,” Brough said.

“我們才剛剛起步。新的Labubu收藏將繼續在全球範圍內繼續下降，並具有更多的跨格式發行和季節性的時刻。同時，我們正在擴大其他流行音樂集IPS的影響力，以確保每個粉絲都能找到他們與之聯繫的角色。從沉浸式零售環境中，從沉浸式零售環境到數字上的形式，諸如流行音樂之類的流行音樂店，我們為我們的創造性而發展，我們的創造性是發展的。 說。