流行音乐会的拉布布娃娃征服了奢侈品市场，达到了新的知名度

Labubu出生于北欧民俗和艺术家Kasing Lung的想象力，于2015年首次出现在“怪物”故事书中。

Born from Nordic folklore and the imagination of artist Kasing Lung, Labubu first appeared in 2015 as a character in “The Monsters” storybook. The mischievous elf with pointy ears and a toothy grin made its leap to collectible toy four years later, thanks to China’s Pop Mart, and is now conquering its space in the luxury market.

Labubu出生于北欧民俗和艺术家Kasing Lung的想象力，于2015年首次出现在“怪物”故事书中。这位顽皮的小精灵，尖锐的耳朵和露齿的笑容，在四年后，由于中国的流行音乐会，它在四年后的收藏玩具飞跃，现在正在征服其在奢侈品市场中的空间。

With more than 1.4 million videos made about them on TikTok, the Labubu dolls reached a new peak in popularity in 2025, as search interest for the plush dolls surged exponentially on Google, and celebrities have begun to adopt the Labubu as an accessory. Rihanna, Dua Lipa, Post Malone and Blackpink’s Lisa are among the names who have recently shown their love for the toys publicly.

由于在Tiktok上制作了超过140万次有关它们的视频，Labubu娃娃在2025年达到了新的知名度，因为对Google的搜索兴趣越来越多，而且名人开始采用Labubu作为配件。 Rihanna，Dua Lipa，Post Malone和Blackpink的Lisa是最近公开表现出对玩具的热爱的名字。

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“Labubu has become more than just a collectible; it’s a bold statement of individual style,” Emily Brough, Pop Mart’s head of IP licensing, the Americas, said via email.

“ Labubu不仅成为一种收藏品；这是个人风格的大胆陈述，” Pop Mart的IP许可负责人美洲负责人Emily Brough通过电子邮件说。

The global collectibles company has launched more than 300 styles of Labubu since 2019, including an extensive list of collaborations and the Labubucharms, which are now being clipped onto luxury bags and styled into custom couture, as seen during Paris Fashion Week in March.

自2019年以来，这家全球收藏品公司已推出了300多种Labubu，其中包括广泛的合作列表和Labubuchucharms，如今，这些合作伙伴和Labubucharms现在被夹在豪华的袋子上，并被设计成定制的时装，如3月在巴黎时装周上所见。

“Labubu’s presence in the fashion space — from NYFW to appearances on luxury bags — reflects a broader cultural resonance,” Brough said, adding that Labubu, like other characters from Pop Mart, including Skullpanda and Peach Riot, are well-positioned to bridge collectibles and fashion. “We’re already seeing organic traction in this space through celebrity and stylist interest.”

布劳说：“从纽约文（NYFW）到豪华袋中的露面，拉比布（Labubu）在时尚领域的存在 - 反映出更广泛的文化共鸣。”布鲁夫（Brough）补充说，拉布布（Labubu）与流行音乐节（Skullpanda and Peach Riot）在内的其他角色一样，在包括Skullpanda和Peach Riot在内的其他角色都非常适合桥梁和时尚。 “我们已经通过名人和造型师的兴趣在这个领域看到了有机牵引力。”

How does the Pop Mart mystery box work?

流行音乐盒如何工作？

Part of Labubu’s initial appeal was formed by Pop Mart’s blind-box strategy. The brand gained recognition for selling sealed packages containing collectible figures from a specific series. The key feature is that you do not know which figure you are getting until you open the box, adding to the buyer’s experience with a sense of surprise and discovery.

Labubu最初吸引力的一部分是由Pop Mart的盲盒策略形成的。该品牌因出售包含特定系列的可收藏数字的密封包装而获得认可。关键功能是，您不知道要在打开盒子之前得到哪个数字，并以惊喜和发现的感觉增加了买家的体验。

“Our blind-box format transforms a product into an experience, something to be shared, traded and talked about. It’s meant to be a constant sense of anticipation and community — and for newer IPs, it helps build immediate engagement,” Brough said. “Fans have come to expect a certain level of storytelling, detail and playfulness.”

“我们的盲盒格式将产品转变为一种体验，可以共享，交易和谈论的东西。这是一种不断的期待和社区感 - 对于更新的IPS，它有助于立即建立立即参与度，” Brough说。 “粉丝们已经期待一定程度的讲故事，细节和嬉戏。”

Each Pop Mart series includes a set of standard figures and at least one rarer, secret figure. The secret figures are harder to find and are highly sought-after by collectors.

每个流行音乐节系列都包含一组标准人物和至少一个稀有的秘密数字。秘密人物很难找到，并且是收藏家的极其追捧的。

What was Labubu’s original price, and what is the current price range?

Labubu的原始价格是多少，当前价格范围是多少？

A standard blind box from Pop Mart was originally priced between $13 and $16. Recent releases of the Labubu dolls have seen price increases in the U.S., with the latest series costing $27.99. The increase was announced after Donald Trump issued tariffs on China, although the company doesn’t confirm if the new tariff policy influenced the price change.

Pop Mart的标准盲盒最初价格在13至16美元之间。最新发行的Labubu娃娃的发行量在美国的价格上涨，最新系列的价格为27.99美元。唐纳德·特朗普（Donald Trump）向中国发出关税后，宣布了这一增加，尽管该公司没有确认新的关税政策是否影响了价格变化。

“Affordability is a core part of our brand promise. We want fans to feel that they can discover and collect characters without a barrier to entry. While prices may fluctuate slightly based on material or complexity, we aim to keep core products in a price range that supports accessibility,” Brough said.

布鲁夫说：“负担能力是我们品牌承诺的核心。我们希望粉丝们认为他们可以发现和收集角色而没有进入进入的障碍。尽管价格可能会根据材料或复杂性略微波动，但我们旨在将核心产品保持在支持可访问性的价格范围内。”

With the ever-increasing demand for Pop Mart toys online, Labubu became a highly sought-after item in the fashion world, with some styles being as hard to obtain as limited-edition sneakers or the classic Birkin bags. The scarcity favors resellers. On platforms like StockX and eBay, different styles of Labubu toys and accessories can be found for up to $3,134.

随着对流行音乐会在线玩具的不断增长，Labubu成为时尚界备受追捧的物品，有些风格很难像限量版运动鞋或经典的Birkin Bags一样获得。稀缺有利于转售者。在诸如Stockx和eBay之类的平台上，可以找到不同风格的Labubu玩具和配件，最高可达3,134美元。

Labubu collaborations

Labubu合作

Notable Labubu collaborations include the Labubu x Kow Yokoyama Ma. K Series, the Labubu Coca-Cola Series, and partnerships with Uniqlo and the Chinese label Pronounce.

著名的Labubu合作包括Labubu X Kow Yokoyama MA。 K系列，Labubu可口可乐系列以及与Uniqlo和中国标签发音的合作伙伴关系。

“We’re just getting started. New Labubu collections will continue to drop globally, with more cross-format releases and seasonal moments. At the same time, we’re expanding the reach of other Pop Mart IPs to ensure that every fan finds a character they connect with. From immersive retail environments to digital-first formats like Pop Mart Pop Blocks, we’re exploring new ways to bring our creative universe to life. The fandom is growing and so is the world we’re building for them,” Brough said.

“我们才刚刚起步。新的Labubu收藏将继续在全球范围内继续下降，并具有更多的跨格式发行和季节性的时刻。同时，我们正在扩大其他流行音乐集IPS的影响力，以确保每个粉丝都能找到他们与之联系的角色。从沉浸式零售环境中，从沉浸式零售环境到数字上的形式，诸如流行音乐之类的流行音乐店，我们为我们的创造性而发展，我们的创造性是发展的。 说。