NFT市場在嚴峻情勢下大幅下滑

這是 2024 年數位收藏品月銷售額首次跌破 4 億美元。它凸顯了市場面臨的挑戰

NFT sales volumes hit a record low in August, dipping below $400 million for the first time in 2024. This marks a steep 76% decline from the year's peak of $1.6 billion in March, according to data from NFT tracker CryptoSlam.

NFT 銷售額在 8 月創下歷史新低，2024 年首次跌破 4 億美元。

The NFT market had a strong start to 2024, with total sales volumes reaching $4.1 billion in the first quarter. But the momentum proved unsustainable as the market witnessed a sharp decline in the second quarter, with volumes plummeting to $2.24 billion—a 45% decrease from the previous quarter.

NFT 市場在 2024 年開局強勁，第一季總銷售額達到 41 億美元。但事實證明，這種勢頭是不可持續的，因為第二季市場急劇下滑，交易量驟降至 22.4 億美元，比上一季下降了 45%。

The downturn began in April when sales dropped to $1.2 billion. This trend culminated in the record low of $374 million in August, despite a brief surge in weekly sales during the last week of the month. After the April downturn, May saw a further drop in monthly volumes to $598 million. Although July showed a slight recovery with $427 million in sales, the overall trend remained negative.

經濟衰退始於 4 月份，當時銷售額降至 12 億美元。儘管該月最後一周的周銷售額出現短暫激增，但這一趨勢在 8 月達到了 3.74 億美元的歷史新低。繼 4 月的低迷之後，5 月的月交易量進一步下降至 5.98 億美元。儘管 7 月銷售額略有回升，銷售額為 4.27 億美元，但整體趨勢仍為負值。

Interestingly, while the total monthly sales volumes have decreased, there has been a notable increase in the number of transactions and the average value per sale. In July, the NFT market recorded an 87% increase in transactions, rising from 5.7 million in June to 10.7 million.

有趣的是，雖然每月總銷量有所下降，但交易數量和每筆銷售的平均價值卻顯著增加。 7 月份，NFT 市場交易量成長 87%，從 6 月的 570 萬筆增加至 1,070 萬筆。

However, this trend reversed in August, with total transactions falling by 31% to 7.3 million. Despite the decline in transactions, the average value of NFT sales saw a 27% increase, jumping from $39.93 in July to $50.74 in August.

然而，這一趨勢在 8 月出現逆轉，總交易量下降 31% 至 730 萬筆。儘管交易量下降，但 NFT 銷售額的平均價值增長了 27%，從 7 月的 39.93 美元躍升至 8 月的 50.74 美元。

As September begins, early data indicates a continued rise in the average sale value, which has reached $86.04 per transaction. This increase in average transaction value may suggest a shift in market dynamics, with fewer but higher-value transactions becoming the norm. However, the overall decline in sales volumes raises concerns about the sustainability of the NFT market in its current form.

9 月伊始，早期數據顯示平均售價持續上升，已達到每筆交易 86.04 美元。平均交易價值的增加可能表示市場動態轉變，交易數量減少但價值更高成為常態。然而，銷量的整體下降引發了人們對當前形式的 NFT 市場可持續性的擔憂。