NFT市场在严峻形势下大幅下滑

这是 2024 年数字收藏品月销售额首次跌破 4 亿美元。它凸显了市场面临的挑战

NFT sales volumes hit a record low in August, dipping below $400 million for the first time in 2024. This marks a steep 76% decline from the year's peak of $1.6 billion in March, according to data from NFT tracker CryptoSlam.

NFT 销售额在 8 月份创下历史新低，2024 年首次跌破 4 亿美元。根据 NFT 跟踪机构 CryptoSlam 的数据，这比 3 月份 16 亿美元的年内峰值急剧下降 76%。

The NFT market had a strong start to 2024, with total sales volumes reaching $4.1 billion in the first quarter. But the momentum proved unsustainable as the market witnessed a sharp decline in the second quarter, with volumes plummeting to $2.24 billion—a 45% decrease from the previous quarter.

NFT 市场在 2024 年开局强劲，第一季度总销售额达到 41 亿美元。但事实证明，这种势头是不可持续的，因为第二季度市场急剧下滑，交易量骤降至 22.4 亿美元，比上一季度下降了 45%。

The downturn began in April when sales dropped to $1.2 billion. This trend culminated in the record low of $374 million in August, despite a brief surge in weekly sales during the last week of the month. After the April downturn, May saw a further drop in monthly volumes to $598 million. Although July showed a slight recovery with $427 million in sales, the overall trend remained negative.

经济衰退始于 4 月份，当时销售额降至 12 亿美元。尽管该月最后一周的周销售额出现短暂激增，但这一趋势在 8 月份达到了 3.74 亿美元的历史新低。继 4 月份的低迷之后，5 月份的月交易量进一步下降至 5.98 亿美元。尽管 7 月份销售额略有回升，销售额为 4.27 亿美元，但总体趋势仍为负值。

Interestingly, while the total monthly sales volumes have decreased, there has been a notable increase in the number of transactions and the average value per sale. In July, the NFT market recorded an 87% increase in transactions, rising from 5.7 million in June to 10.7 million.

有趣的是，虽然每月总销量有所下降，但交易数量和每笔销售的平均价值却显着增加。 7 月份，NFT 市场交易量增长 87%，从 6 月份的 570 万笔增至 1070 万笔。

However, this trend reversed in August, with total transactions falling by 31% to 7.3 million. Despite the decline in transactions, the average value of NFT sales saw a 27% increase, jumping from $39.93 in July to $50.74 in August.

然而，这一趋势在 8 月份出现逆转，总交易量下降 31% 至 730 万笔。尽管交易量下降，但 NFT 销售额的平均价值增长了 27%，从 7 月的 39.93 美元跃升至 8 月的 50.74 美元。

As September begins, early data indicates a continued rise in the average sale value, which has reached $86.04 per transaction. This increase in average transaction value may suggest a shift in market dynamics, with fewer but higher-value transactions becoming the norm. However, the overall decline in sales volumes raises concerns about the sustainability of the NFT market in its current form.

9 月伊始，早期数据显示平均售价持续上升，已达到每笔交易 86.04 美元。平均交易价值的增加可能表明市场动态发生转变，交易数量减少但价值更高成为常态。然而，销量的整体下降引发了人们对当前形式的 NFT 市场可持续性的担忧。