MicroStrategy將名稱更改為策略，用新徽標包含比特幣

MicroStrategy（MSTR）已將其名稱更改為策略，以簡化其品牌並反映公司的重點

Tech firm MicroStrategy (NASDAQ:MSTR) has changed its name to Strategy in a move to simplify its brand and better reflect the company’s focus, it announced Wednesday.

它週三宣布，科技公司MicroStrategy（NASDAQ：MSTR）已將其名稱更改為戰略，以簡化其品牌並更好地反映公司的重點。

Strategy’s new logo now includes the famous Bitcoin “B” to highlight the company’s Bitcoin Treasury Strategy, and the name’s new primary color is orange.

策略的新徽標現在包括著名的比特幣“ B”，以突出該公司的比特幣國庫策略，而這個名字的新主要顏色為橙色。

“This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal,” a press release stated.

新聞稿說：“這個品牌簡化是公司的自然發展，反映了其重點和廣泛的吸引力。”

MicroStrategy, founded by now-Executive Chairman Michael Saylor, was primarily a software and infrastructure company since its 1989 debut. In the past five years, however, it has gradually shifted to become primarily focused on the accumulation of Bitcoin, with its operating software business only a small fraction of the company valuation.

自1989年首次亮相以來，由現任執行主席Michael Saylor創立的MicroStrategy主要是一家軟件和基礎設施公司。但是，在過去的五年中，它逐漸轉變為主要集中在比特幣的積累上，其操作軟件業務僅占公司估值的一小部分。

Last year, the company began calling itself a Bitcoin Strategy Company.

去年，該公司開始稱自己為比特幣戰略公司。

Strategy is announcing fourth-quarter earnings results after the close on Wednesday, with analysts expecting the firm to report a net loss as it continues to hold off marking higher its Bitcoin holdings.

戰略在周三結束後宣布第四季度的收益結果，分析師預計該公司將報告淨損失，因為它繼續推遲了更高的比特幣持有量。