MicroStrategy将名称更改为策略，用新徽标包含比特币

MicroStrategy（MSTR）已将其名称更改为策略，以简化其品牌并反映公司的重点

Tech firm MicroStrategy (NASDAQ:MSTR) has changed its name to Strategy in a move to simplify its brand and better reflect the company’s focus, it announced Wednesday.

它周三宣布，科技公司MicroStrategy（NASDAQ：MSTR）已将其名称更改为战略，以简化其品牌并更好地反映公司的重点。

Strategy’s new logo now includes the famous Bitcoin “B” to highlight the company’s Bitcoin Treasury Strategy, and the name’s new primary color is orange.

策略的新徽标现在包括著名的比特币“ B”，以突出该公司的比特币国库策略，而这个名字的新主要颜色为橙色。

“This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal,” a press release stated.

新闻稿说：“这个品牌简化是公司的自然发展，反映了其重点和广泛的吸引力。”

MicroStrategy, founded by now-Executive Chairman Michael Saylor, was primarily a software and infrastructure company since its 1989 debut. In the past five years, however, it has gradually shifted to become primarily focused on the accumulation of Bitcoin, with its operating software business only a small fraction of the company valuation.

自1989年首次亮相以来，由现任执行主席Michael Saylor创立的MicroStrategy主要是一家软件和基础设施公司。但是，在过去的五年中，它逐渐转变为主要集中在比特币的积累上，其操作软件业务仅占公司估值的一小部分。

Last year, the company began calling itself a Bitcoin Strategy Company.

去年，该公司开始称自己为比特币战略公司。

Strategy is announcing fourth-quarter earnings results after the close on Wednesday, with analysts expecting the firm to report a net loss as it continues to hold off marking higher its Bitcoin holdings.

战略在周三结束后宣布第四季度的收益结果，分析师预计该公司将报告净损失，因为它继续推迟了更高的比特币持有量。