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加密貨幣新聞文章

模因硬幣籌款的苛刻真理:只有少數項目占主導地位,而多數席位鬥爭

2025/05/08 19:36

該分析專門發佈在Beincrypto上,使用了來自66個模因硬幣籌款人的內部發明PR數據來揭露一個苛刻的真相

模因硬幣籌款的苛刻真理:只有少數項目占主導地位,而多數席位鬥爭

Published exclusively on BeInCrypto, this analysis uses internal Outset PR data from 66 meme coin fundraisers to highlight a stark reality: a small portion of projects are amassing significant capital, while the majority struggle to break $1,000/day.

該分析專門發佈在Beincrypto上,使用了來自66個模因硬幣籌款人的內部發明PR數據,以突出一個鮮明的現實:一小部分項目正在積累大量資本,而大多數項目則難以在每天賺取1,000美元。

Over the years in crypto PR, I’ve seen countless meme coin projects flood the market with ambitious promises and flashy fundraising campaigns. But real, verifiable data on how these projects perform before launch has always been elusive — hidden behind paywalls, private chats, or simply lost in the vastness of the web3 hype.

多年來,在Crypto PR中,我看到無數的模因硬幣項目以雄心勃勃的承諾和浮華的籌款活動淹沒了市場。但是,關於這些項目在啟動之前的執行方式的真實,可驗證的數據一直是難以捉摸的 - 隱藏在付費牆,私人聊天后,或者只是在Web3 Hype的廣泛性中丟失。

For the first time, I’m sharing exclusive internal statistics from Outset PR’s monitoring — built by tracking the pre-sale dynamics of dozens of emerging projects — to offer an unbiased look into the real state of meme coin fundraising.

我第一次從一開始就分享了PR的監控的獨家內部統計數據,這是通過跟踪數十個新興項目的預售動態而構建的,以無視Meme Coin Coin籌款的真實狀態。

What our data reveals is both fascinating and brutally honest: while a few projects are capable of raising millions in days with new-age crypto bundles, most struggle to gain real traction — even after weeks of promotion and significant efforts.

我們的數據揭示的既有趣又殘酷地誠實:雖然一些項目能夠在新時代的加密捆綁包中籌集數百萬美元,但即使經過數週的晉升和巨大的努力,大多數項目都難以獲得真正的吸引力。

Between February and May 2025, meme coin projects on this monitoring program raised capital at an average pace of $34,000 per day — but the reality is far more uneven. Half of all projects on the program raised less than $1,100 per day, while the top 5% pulled in over $85,000 daily, capturing the lion’s share of investor attention and liquidity.

在2月至2025年5月之間,Meme Coin在此監測計劃上項目的平均速度為每天34,000美元,但現實卻更不平衡。該計劃的所有項目中有一半籌集了每天不到1,100美元,而前5%的項目每天賺取超過85,000美元,從而吸引了獅子在投資者的關注和流動性中所佔的份額。

3 Meme Coin Fundraising Strategies Today

今天的3個模因硬幣籌款策略

Broadly speaking, meme coin projects today rely on one of three main approaches to raise funds during their pre-sale phase:

從廣義上講,Meme Coin項目如今依靠在預售階段籌集資金的三種主要方法之一:

1. Content-Driven Distribution via Barnacle SEO

1。內容驅動的分佈通過藤壺SEO

This strategy leverages ‘Barnacle SEO’ — placing content such as press releases, advertorials, or interviews on high-authority media outlets to rank in search engines and appear in organic feeds. By attaching to well-indexed platforms, these campaigns gain visibility without needing to build SEO from scratch — a proven and scalable approach when paired with consistent storytelling.

該策略利用“ barnacle seo” - 在高保羅媒體上放置新聞稿,廣告或訪談之類的內容,以在搜索引擎中排名並出現在有機供稿中。通過附加到良好的平台上,這些廣告系列就可以從頭開始構建SEO,這是一種與一致的講故事相結合時,這是一種可靠且可擴展的方法。

2. KOL-Based Campaigns

2。基於KOL的廣告系列

‘KOL’ stands for Key Opinion Leader — these campaigns are largely focused on influencer-led meme coin promotion and rely heavily on viral memes, timed shoutouts, and community-driven hype. While often effective in the short term, these efforts are harder to measure and typically prioritize visibility over structure.

“ KOL”代表關鍵人物領導者 - 這些運動主要集中在有影響力的模因硬幣促銷上,並嚴重依賴病毒模因,定時喊叫和社區驅動的炒作。儘管通常在短期內有效,但這些努力很難衡量,並且通常優先考慮可見性而不是結構。

3. Private, Non-Scalable Outreach

3。私人,不可估計的外展

This category includes closed community raises (such as investment-focused DAOs), personal networking, or one-on-one outreach to individual investors. These methods are difficult to scale, are less visible on a broader level, and usually based on anecdotal success stories.

此類別包括封閉的社區加薪(例如以投資為重點的DAO),個人網絡或向個人投資者進行一對一的宣傳。這些方法難以擴展,在更廣泛的水平上不太明顯,通常基於軼事成功案例。

The Importance of Launching in a Bear Market

在熊市上推出的重要性

It’s worth noting that while the broader crypto market saw a bear cycle in 2024, this had a minimal impact on the pace of meme coin fundraising.

值得注意的是,儘管更廣泛的加密貨幣市場在2024年看到了熊週期,但對模因硬幣籌款的節奏的影響很小。

Throughout 2024 and early 2025, we observed that the most successful projects weren’t just using one method more than another — they executed each with sharper timing, lighter messaging, and stronger early momentum. This aligns with what we’ve seen in real-world campaigns as well: content-driven fundraising, when structured and sustained, is still one of the most scalable and repeatable strategies for pre-launch traction.

在整個2024年和2025年初,我們觀察到,最成功的項目不僅僅是一種方法,而不是另一種方法 - 他們以更清晰的時機,更輕的消息傳遞和更強大的早期勢頭執行了每個方法。這也與我們在現實世界中所看到的相吻合:結構和持續的內容,以內容為導向的籌款活動仍然是預先發布牽引力的最可擴展性和重複性的策略之一。

What Is the Sentiment and Timing of Crypto Fundraising?

加密籌款的情感和時機是什麼?

Between February 10 and May 5, 2025, weekly meme coin fundraising rose from $9.76 million to a peak of $21.45 million — more than doubling over 13 weeks. But this wasn’t a simple reaction to market sentiment; it often moved ahead of it.

在2025年2月10日至5月5日之間,每週的模因硬幣籌款從976萬美元上升到2145萬美元的峰值,在13週內翻了一番。但這對市場情緒並不是一個簡單的反應。它經常向前移動。

Weekly Meme Coin Fundraising vs Market Sentiment (Feb–May 2025)

每週模因硬幣籌款與市場情緒(2月至5月2025年)

Data sourced from Outset PR’s internal fundraising tracker and Coinrank’s Crypto Fear & Greed Index

數據來自PR的Otter PR的內部籌款跟踪器和Coinrank的Crypto Fear&Greed Index

As the Crypto Fear & Greed Index hit a low of 15 on March 4, fundraising held strong at $9.52 million, only gradually dropping to a low of $5.15 million by March 17. Despite the rising fear, investors continued allocating, suggesting they were entering early with conviction.

3月4日的加密恐懼和貪婪指數在3月4日達到了15次的低點,籌款的強勁增長了952萬美元,到3月17日逐漸下降到515萬美元的低點。儘管恐懼持續了上升,但投資者仍在分配,表明他們是在被定罪的早期進入。

While we see the index recovering from 25 to above 50 between late March and late April, the weekly fundraising totals were already climbing:

雖然我們看到在3月下旬至4月下旬之間的指數從25恢復到50歲以上,但每週的籌款總計已經在攀登:

This trend shows that fundraising didn’t lag behind sentiment; it was anticipating it.

這種趨勢表明,籌款並沒有落後情緒。它正在期待它。

The week ending May 5 saw both metrics align: the Fear & Greed Index reached 57, and fundraising spiked to $21.45 million, its highest point in the quarter.

截至5月5日的一周,這兩個指標都保持一致:恐懼和貪婪指數達到57,籌款活動達到了2145萬美元,這是本季度的最高點。

The bottom line is that in this year’s meme coin market, fundraising often leads sentiment. Early capital tends to flow when fear is at its peak, and that liquidity begins exiting just as the broader crowd feels more confident. It’s a behavioral rhythm where money moves first,

最重要的是,在今年的模因硬幣市場中,籌款經常引起情感。當恐懼達到頂峰時,早期的資本往往會流動,並且流動性開始退出,就像更廣泛的人群更加自信一樣。這是一種行為節奏,資金首先移動,

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