模因硬币筹款的苛刻真理：只有少数项目占主导地位，而多数席位斗争

该分析专门发布在Beincrypto上，使用了来自66个模因硬币筹款人的内部发明PR数据来揭露一个苛刻的真相

Published exclusively on BeInCrypto, this analysis uses internal Outset PR data from 66 meme coin fundraisers to highlight a stark reality: a small portion of projects are amassing significant capital, while the majority struggle to break $1,000/day.

该分析专门发布在Beincrypto上，使用了来自66个模因硬币筹款人的内部发明PR数据，以突出一个鲜明的现实：一小部分项目正在积累大量资本，而大多数项目则难以在每天赚取1,000美元。

Over the years in crypto PR, I’ve seen countless meme coin projects flood the market with ambitious promises and flashy fundraising campaigns. But real, verifiable data on how these projects perform before launch has always been elusive — hidden behind paywalls, private chats, or simply lost in the vastness of the web3 hype.

多年来，在Crypto PR中，我看到无数的模因硬币项目以雄心勃勃的承诺和浮华的筹款活动淹没了市场。但是，关于这些项目在启动之前的执行方式的真实，可验证的数据一直是难以捉摸的 - 隐藏在付费墙，私人聊天后，或者只是在Web3 Hype的广泛性中丢失。

For the first time, I’m sharing exclusive internal statistics from Outset PR’s monitoring — built by tracking the pre-sale dynamics of dozens of emerging projects — to offer an unbiased look into the real state of meme coin fundraising.

我第一次从一开始就分享了PR的监控的独家内部统计数据，这是通过跟踪数十个新兴项目的预售动态而构建的，以无视Meme Coin Coin筹款的真实状态。

What our data reveals is both fascinating and brutally honest: while a few projects are capable of raising millions in days with new-age crypto bundles, most struggle to gain real traction — even after weeks of promotion and significant efforts.

我们的数据揭示的既有趣又残酷地诚实：虽然一些项目能够在新时代的加密捆绑包中筹集数百万美元，但即使经过数周的晋升和巨大的努力，大多数项目都难以获得真正的吸引力。

Between February and May 2025, meme coin projects on this monitoring program raised capital at an average pace of $34,000 per day — but the reality is far more uneven. Half of all projects on the program raised less than $1,100 per day, while the top 5% pulled in over $85,000 daily, capturing the lion’s share of investor attention and liquidity.

在2月至2025年5月之间，Meme Coin在此监测计划上项目的平均速度为每天34,000美元，但现实却更不平衡。该计划的所有项目中有一半筹集了每天不到1,100美元，而前5％的项目每天赚取超过85,000美元，从而吸引了狮子在投资者的关注和流动性中所占的份额。

3 Meme Coin Fundraising Strategies Today

今天的3个模因硬币筹款策略

Broadly speaking, meme coin projects today rely on one of three main approaches to raise funds during their pre-sale phase:

从广义上讲，Meme Coin项目如今依靠在预售阶段筹集资金的三种主要方法之一：

1. Content-Driven Distribution via Barnacle SEO

1。内容驱动的分布通过藤壶SEO

This strategy leverages ‘Barnacle SEO’ — placing content such as press releases, advertorials, or interviews on high-authority media outlets to rank in search engines and appear in organic feeds. By attaching to well-indexed platforms, these campaigns gain visibility without needing to build SEO from scratch — a proven and scalable approach when paired with consistent storytelling.

该策略利用“ barnacle seo” - 在高保罗媒体上放置新闻稿，广告或访谈之类的内容，以在搜索引擎中排名并出现在有机供稿中。通过附加到良好的平台上，这些广告系列就可以从头开始构建SEO，这是一种与一致的讲故事相结合时，这是一种可靠且可扩展的方法。

2. KOL-Based Campaigns

2。基于KOL的广告系列

‘KOL’ stands for Key Opinion Leader — these campaigns are largely focused on influencer-led meme coin promotion and rely heavily on viral memes, timed shoutouts, and community-driven hype. While often effective in the short term, these efforts are harder to measure and typically prioritize visibility over structure.

“ KOL”代表关键人物领导者 - 这些运动主要集中在有影响力的模因硬币促销上，并严重依赖病毒模因，定时喊叫和社区驱动的炒作。尽管通常在短期内有效，但这些努力很难衡量，并且通常优先考虑可见性而不是结构。

3. Private, Non-Scalable Outreach

3。私人，不可估计的外展

This category includes closed community raises (such as investment-focused DAOs), personal networking, or one-on-one outreach to individual investors. These methods are difficult to scale, are less visible on a broader level, and usually based on anecdotal success stories.

此类别包括封闭的社区加薪（例如以投资为重点的DAO），个人网络或向个人投资者进行一对一的宣传。这些方法难以扩展，在更广泛的水平上不太明显，通常基于轶事成功案例。

The Importance of Launching in a Bear Market

在熊市上推出的重要性

It’s worth noting that while the broader crypto market saw a bear cycle in 2024, this had a minimal impact on the pace of meme coin fundraising.

值得注意的是，尽管更广泛的加密货币市场在2024年看到了熊周期，但对模因硬币筹款的节奏的影响很小。

Throughout 2024 and early 2025, we observed that the most successful projects weren’t just using one method more than another — they executed each with sharper timing, lighter messaging, and stronger early momentum. This aligns with what we’ve seen in real-world campaigns as well: content-driven fundraising, when structured and sustained, is still one of the most scalable and repeatable strategies for pre-launch traction.

在整个2024年和2025年初，我们观察到，最成功的项目不仅仅是一种方法，而不是另一种方法 - 他们以更清晰的时机，更轻的消息传递和更强大的早期势头执行了每个方法。这也与我们在现实世界中所看到的相吻合：结构和持续的内容，以内容为导向的筹款活动仍然是预先发布牵引力的最可扩展性和重复性的策略之一。

What Is the Sentiment and Timing of Crypto Fundraising?

加密筹款的情感和时机是什么？

Between February 10 and May 5, 2025, weekly meme coin fundraising rose from $9.76 million to a peak of $21.45 million — more than doubling over 13 weeks. But this wasn’t a simple reaction to market sentiment; it often moved ahead of it.

在2025年2月10日至5月5日之间，每周的模因硬币筹款从976万美元上升到2145万美元的峰值，在13周内翻了一番。但这对市场情绪并不是一个简单的反应。它经常向前移动。

Weekly Meme Coin Fundraising vs Market Sentiment (Feb–May 2025)

每周模因硬币筹款与市场情绪（2月至5月2025年）

Data sourced from Outset PR’s internal fundraising tracker and Coinrank’s Crypto Fear & Greed Index

数据来自PR的Otter PR的内部筹款跟踪器和Coinrank的Crypto Fear＆Greed Index

As the Crypto Fear & Greed Index hit a low of 15 on March 4, fundraising held strong at $9.52 million, only gradually dropping to a low of $5.15 million by March 17. Despite the rising fear, investors continued allocating, suggesting they were entering early with conviction.

3月4日的加密恐惧和贪婪指数在3月4日达到了15次的低点，筹款的强劲增长了952万美元，到3月17日逐渐下降到515万美元的低点。尽管恐惧持续了上升，但投资者仍在分配，表明他们是在被定罪的早期进入。

While we see the index recovering from 25 to above 50 between late March and late April, the weekly fundraising totals were already climbing:

虽然我们看到在3月下旬至4月下旬之间的指数从25恢复到50岁以上，但每周的筹款总计已经在攀登：

This trend shows that fundraising didn’t lag behind sentiment; it was anticipating it.

这种趋势表明，筹款并没有落后情绪。它正在期待它。

The week ending May 5 saw both metrics align: the Fear & Greed Index reached 57, and fundraising spiked to $21.45 million, its highest point in the quarter.

截至5月5日的一周，这两个指标都保持一致：恐惧和贪婪指数达到57，筹款活动达到了2145万美元，这是本季度的最高点。

The bottom line is that in this year’s meme coin market, fundraising often leads sentiment. Early capital tends to flow when fear is at its peak, and that liquidity begins exiting just as the broader crowd feels more confident. It’s a behavioral rhythm where money moves first,

最重要的是，在今年的模因硬币市场中，筹款经常引起情感。当恐惧达到顶峰时，早期的资本往往会流动，并且流动性开始退出，就像更广泛的人群更加自信一样。这是一种行为节奏，资金首先移动，