Diem失敗三年後，Meta返回加密貨幣宇宙。這次，該公司正在探索使用Stablecoins在其平台上支付創作者的費用。

在未能將Diem確立為全球數字貨幣之後，Meta選擇了一種更務實的方法。目標：整合現有的穩定幣，例如Circle的USDC或Tether的USDT，以在全球範圍內進行付款。通過投注USDC或USDT，它採用了一種更靈活的方法，專注於採用，穩定和全球金融包容性。

Three years after the failure of Diem, Meta is returning to the crypto universe. This time, the company is exploring the use of stablecoins to pay creators on its platforms.

Diem失敗三年後，Meta返回加密貨幣宇宙。這次，該公司正在探索使用Stablecoins在其平台上支付創作者的費用。

The goal is to integrate existing assets, such as Circle’s USDC or Tether’s USDT to enable global payments. A discreet but ambitious return of Meta to crypto.

目的是整合現有資產，例如Circle的USDC或Tether的USDT，以實現全球付款。梅塔（Meta）重返加密貨幣的謹慎但雄心勃勃的回歸。

After the failure to launch Diem as a global digital currency, Meta is opting for a more pragmatic approach. The company is aiming to integrate existing stablecoins for global payments on its platforms. This marks a clear break with the initial ambition to create a proprietary cryptocurrency.

在未能將Diem推出作為全球數字貨幣之後，Meta選擇了一種更務實的方法。該公司的目標是將現有的Stablecoins整合到其平台上的全球付款。這標誌著最初創造專有加密貨幣的最初野心。

Rather, the company is showing interest in tokens already widely used and recognized by financial institutions. This strategy aligns with the integration of decentralized technologies that Meta has been developing in recent years.

相反，該公司對已經被金融機構廣泛使用和認可的代幣表現出興趣。該策略與近年來Meta發展的分散技術的整合一致。

The arrival of Ginger Baker as the head of this initiative underscores its importance. Formerly of Plaid and a member of the Stellar Foundation board, she represents a commitment to anchoring the project within decentralized finance standards.

Ginger Baker作為該計劃的負責人的到來強調了其重要性。她以前是格子和恆星基金會董事會成員，代表著將該項目固定在分散的金融標準中的承諾。

Meta is now relying on crypto infrastructure to strengthen its social platforms without provoking the same resistance it faced during its Libra campaign.

Meta現在依靠加密基礎設施來加強其社交平台，而不會引起其在天秤座運動中所面臨的阻力。

Why are stablecoins attracting Meta again?

為什麼穩定幣再次吸引元？

Meta’s use of stablecoins fulfills several strategic objectives. It enables optimization of cross-border transfers by bypassing costly and slow traditional banking networks.

Meta對Stablecoins的使用實現了幾個戰略目標。它通過繞過昂貴和緩慢的傳統銀行網絡來優化跨境轉移。

For a company like Meta, connecting billions of users and facilitating diverse content formats, the advantages are many.

對於像Meta這樣的公司，連接數十億個用戶並促進各種內容格式，優勢很多。

Moreover, by targeting USDC and USDT, Meta relies on assets already widely adopted, facilitating their integration without requiring complex learning. The company thus equips itself with a stable, digital, and global payment method, without incurring the political risks of a private currency. The model evolves: from currency issuance to facilitating crypto liquidity.

此外，通過針對USDC和USDT，META依賴於已經廣泛採用的資產，從而促進了它們的整合，而無需進行複雜的學習。因此，該公司在不產生私人貨幣的政治風險的情況下，使自己擁有穩定，數字和全球支付方法。該模型發展：從發行到促進加密流動性。

A crypto strategy at the crossroads of regulation

監管十字路口的加密策略

Meta’s return to the digital asset universe faces a shifting regulatory environment. In the United States, the GENIUS law, which aimed to regulate stablecoins and make them a lever of dollar’s international influence, was recently blocked in the Senate.

Meta返回數字資產宇宙面臨著不斷變化的監管環境。在美國，旨在規範穩定幣並使它們成為美元國際影響力的槓桿的天才法最近在參議院被封鎖。

This legislative deadlock reflects the political tensions surrounding these new financial instruments. Meta, which already saw its Libra project strangled by authorities, seems to have learned lessons.

這一立法僵局反映了這些新金融工具的政治緊張局勢。梅塔已經看到了當局勒死其天秤座項目，似乎已經吸取了教訓。

By opting for crypto tokens already compliant, it limits its direct exposure. However, legal uncertainties remain: any regulatory changes could slow down or condition the deployment of these payment systems.

通過選擇已經合規的加密代幣，它限制了其直接曝光。但是，法律上的不確定性仍然存在：任何監管更改都可能減慢或調節這些支付系統的部署。

Meta’s strategy will have to contend with these constraints to endure.

Meta的策略將不得不與這些限制抗衡以忍受。

What are the stakes for content creators?

內容創作者的賭注是什麼？

Integrating stablecoins opens new prospects for content creators, especially in emerging countries. Where banking systems are failing or absent, receiving payments in stable crypto could transform access to monetization.

整合Stablecoins為內容創建者（尤其是在新興國家）打開了新的前景。在銀行系統失敗或缺席的情況下，收到穩定加密貨幣的付款可以改變獲得貨幣化的機會。

This would allow Meta to:

這將使元：

In this logic, Instagram, Facebook, or Threads could become channels for cross-border payments. Crypto imposes itself as a lever of financial inclusion by enabling creators to monetize without a traditional bank account.

在此邏輯中，Instagram，Facebook或線程可能會成為跨境支付的渠道。 Crypto通過使創作者能夠在沒有傳統銀行帳戶的情況下獲利，從而將自己作為金融包容性的槓桿。

Meta could thus extend its influence, not only social but also economic, by becoming the interface for distributing digital revenues worldwide.

因此，Meta不僅可以通過成為全球分配數字收入的界面來擴展其影響力，而且可以擴展其影響力。

A few months after a shareholder proposed Meta invest its treasury in bitcoin, it now relies on stablecoins as an integration strategy. This repositioning marks an evolution in tech: integrating into the crypto ecosystem rather than competing with it. A dynamic that could transform social networks into key players of digital finance and Web3.

股東提議Meta在比特幣上投資國庫的幾個月後，它現在依靠Stablecoins作為整合策略。這種重新定位標誌著技術的發展：集成到加密生態系統中，而不是與之競爭。一種動態，可以將社交網絡轉變為數字金融和Web3的關鍵參與者。

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