加密貨幣交易所Coinbase與Riot Games合作，以擴大其在電子競技中的影響力

Coinbase通過與Riot Games建立新的合作夥伴關係宣布了其在電子競技世界中的影響力。

Coinbase, the leading cryptocurrency exchange in the U.S., is expanding its presence in the esports world with a new partnership with Riot Games, the developer of popular video games League of Legends and VALORANT.

Coinbase是美國領先的加密貨幣交易所，正在通過與流行的視頻遊戲《英雄和瓦蘭特》的開發商Riot Games建立新的合作夥伴關係來擴大其在電子競技世界的影響力。

Coinbase will serve as the exclusive cryptocurrency exchange and an official blockchain technology partner for both League of Legends and VALORANT Esports global events. The partnership will also see Coinbase closely working with Riot Games to enhance the fan experience. Together they will be developing custom segments and in-game cosmetic rewards to engage viewers during competitions.

Coinbase將作為英雄聯盟和Valorant Esports全球活動的獨家加密貨幣交易所和官方區塊鏈技術合作夥伴。該合作夥伴關係還將看到Coinbase與Riot Games密切合作，以增強粉絲體驗。他們將共同開發自定義細分市場和遊戲內化妝品獎勵，以吸引觀眾在比賽中吸引觀眾。

Coinbase and Riot Games partnership is fueled by a shared vision to innovate and disrupt within their respective industries. Both esports and cryptocurrency have built close-knit digital-first communities around the world.

Coinbase和Riot Games的合作夥伴關係由共同的願景來推動，以創新和破壞各自的行業。電子競技和加密貨幣都在全球建立了緊密聯繫的數字優先社區。

Coinbase will be making its debut at the Masters (M2) event in Toronto, Canada. The partnership will see them engaging fans across both games' global esports calendars. These events include Masters and Champions on the VALORANT Champions Tour (VCT), and First Stand, the Mid-Season Invitational (MSI), and Worlds for LoL Esports. Activations will span social media, broadcast, and digital campaigns, integrating technology to offer a more immersive fan experience.

Coinbase將在加拿大多倫多的大師賽（M2）活動中首次亮相。該合作夥伴關係將使他們在兩個遊戲的全球電子競技日曆中吸引粉絲。這些活動包括瓦蘭特冠軍巡迴賽（VCT）的大師賽和冠軍，第一台，賽季中期邀請賽（MSI）以及LOL Esports的世界。激活將涵蓋社交媒體，廣播和數字活動，集成技術以提供更身臨其境的粉絲體驗。

As part of the collaboration, Coinbase will introduce unique in-game segments tailored to each esports title. These include the “Econ Report” for VALORANT Esports and the “Gold Grind” for LoL Esports. Both segments will provide viewers with real-time analysis of each game’s in-match currency movements, offering insights into how these dynamics influence team strategies.

作為合作的一部分，Coinbase將引入針對每個電子競技標題量身定制的獨特遊戲中的獨特遊戲細分。其中包括有關Valort Esports的“ Econ報告”和LOL Esports的“ Gold Grind”。這兩個細分市場都將為觀眾提供對每個遊戲的比賽內貨幣運動的實時分析，從而提供有關這些動態如何影響團隊策略的見解。

Coinbase will also be facilitating the distribution of digital rewards, known as “drops,” during events. These drops will include exclusive emotes and icons that fans can redeem, as well as promotions with unique prizes, such as an all-expenses-paid trip to major esports tournaments like the VALORANT Champions Tour or LoL Worlds.

在活動期間，Coinbase還將促進數字獎勵的分佈，稱為“ Drops”。這些下降將包括粉絲可以贖回的獨家情緒和圖標，以及具有獨特獎品的促銷活動，例如參加大型電子競技錦標賽之旅，例如Valort Champions Tour或LoL Worlds。

The partnership between Coinbase and Riot Games is seen as a catalyst for future innovations in the intersection of esports and blockchain technology. Throughout the season, the collaboration will explore new ways to leverage Web3 technology to deliver insights and enhance the viewing experience. By integrating cryptocurrency and esports in meaningful ways, both companies aim to set new standards in sports partnerships.

Coinbase和Riot Games之間的合作夥伴關係被視為在電子競技和區塊鏈技術交集中未來創新的催化劑。在整個季節中，合作將探索新的方法來利用Web3技術提供見解並增強觀看體驗。通過以有意義的方式整合加密貨幣和電子競技，兩家公司都旨在在體育合作夥伴關係中建立新的標準。

Coinbase views this partnership as a strategic opportunity to engage with a global audience of digital natives who are curious about the potential of cryptocurrency. As one of the most trusted platforms for buying, selling, and managing crypto, Coinbase sees esports as a unique avenue to connect with communities that value speed, efficiency, and innovation in financial transactions.

Coinbase認為這一合作夥伴關係是與全球數字原住民互動的戰略機會，他們對加密貨幣的潛力感到好奇。作為購買，銷售和管理加密貨幣的最值得信賴的平台之一，Coinbase認為電子競技是與社區聯繫的獨特途徑，該途徑是價值速度，效率和金融交易創新的社區。

This collaboration adds to Coinbase’s portfolio of sports partnerships, which already includes relationships with esports organization Team Liquid, as well as partnerships across major leagues such as the WNBA and NBA, the Golden State Warriors, Los Angeles Clippers, Aston Martin Aramco Formula One Team™, and Borussia Dortmund in Bundesliga.

這項合作增加了Coinbase的體育合作夥伴關係組合，該公司已經與電子競技組織團隊Liquid的關係以及跨大聯盟的合作夥伴關係，例如WNBA和NBA，NBA，Golden State Warriors，Los Angeles Clippers，Aston Martin Martin Martin Aramco One Team™和Borussia dortmund in bundmund in bundsliga。

With Riot Games’ player-centric philosophy and Coinbase’s mission-driven approach, the partnership aims to create an unparalleled fan experience by combining the dynamic worlds of esports and cryptocurrency.

借助Riot Games以玩家為中心的哲學和Coinbase的任務驅動方法，該合作夥伴關係旨在通過結合電子競技和加密貨幣的動態世界來創造無與倫比的粉絲體驗。

Coinbase will make its debut at the Masters (M2) event in Toronto, Canada on June 7.

Coinbase將於6月7日在加拿大多倫多舉行的大師賽（M2）活動中首次亮相。