加密货币交易所Coinbase与Riot Games合作，以扩大其在电子竞技中的影响力

Coinbase通过与Riot Games建立新的合作伙伴关系宣布了其在电子竞技世界中的影响力。

Coinbase, the leading cryptocurrency exchange in the U.S., is expanding its presence in the esports world with a new partnership with Riot Games, the developer of popular video games League of Legends and VALORANT.

Coinbase是美国领先的加密货币交易所，正在通过与流行的视频游戏《英雄和瓦兰特》的开发商Riot Games建立新的合作伙伴关系来扩大其在电子竞技世界的影响力。

Coinbase will serve as the exclusive cryptocurrency exchange and an official blockchain technology partner for both League of Legends and VALORANT Esports global events. The partnership will also see Coinbase closely working with Riot Games to enhance the fan experience. Together they will be developing custom segments and in-game cosmetic rewards to engage viewers during competitions.

Coinbase将作为英雄联盟和Valorant Esports全球活动的独家加密货币交易所和官方区块链技术合作伙伴。该合作伙伴关系还将看到Coinbase与Riot Games密切合作，以增强粉丝体验。他们将共同开发自定义细分市场和游戏内化妆品奖励，以吸引观众在比赛中吸引观众。

Coinbase and Riot Games partnership is fueled by a shared vision to innovate and disrupt within their respective industries. Both esports and cryptocurrency have built close-knit digital-first communities around the world.

Coinbase和Riot Games的合作伙伴关系由共同的愿景来推动，以创新和破坏各自的行业。电子竞技和加密货币都在全球建立了紧密联系的数字优先社区。

Coinbase will be making its debut at the Masters (M2) event in Toronto, Canada. The partnership will see them engaging fans across both games' global esports calendars. These events include Masters and Champions on the VALORANT Champions Tour (VCT), and First Stand, the Mid-Season Invitational (MSI), and Worlds for LoL Esports. Activations will span social media, broadcast, and digital campaigns, integrating technology to offer a more immersive fan experience.

Coinbase将在加拿大多伦多的大师赛（M2）活动中首次亮相。该合作伙伴关系将使他们在两个游戏的全球电子竞技日历中吸引粉丝。这些活动包括瓦兰特冠军巡回赛（VCT）的大师赛和冠军，第一台，赛季中期邀请赛（MSI）以及LOL Esports的世界。激活将涵盖社交媒体，广播和数字活动，集成技术以提供更身临其境的粉丝体验。

As part of the collaboration, Coinbase will introduce unique in-game segments tailored to each esports title. These include the “Econ Report” for VALORANT Esports and the “Gold Grind” for LoL Esports. Both segments will provide viewers with real-time analysis of each game’s in-match currency movements, offering insights into how these dynamics influence team strategies.

作为合作的一部分，Coinbase将引入针对每个电子竞技标题量身定制的独特游戏中的独特游戏细分。其中包括有关Valort Esports的“ Econ报告”和LOL Esports的“ Gold Grind”。这两个细分市场都将为观众提供对每个游戏的比赛内货币运动的实时分析，从而提供有关这些动态如何影响团队策略的见解。

Coinbase will also be facilitating the distribution of digital rewards, known as “drops,” during events. These drops will include exclusive emotes and icons that fans can redeem, as well as promotions with unique prizes, such as an all-expenses-paid trip to major esports tournaments like the VALORANT Champions Tour or LoL Worlds.

在活动期间，Coinbase还将促进数字奖励的分布，称为“ Drops”。这些下降将包括粉丝可以赎回的独家情绪和图标，以及具有独特奖品的促销活动，例如参加大型电子竞技锦标赛之旅，例如Valort Champions Tour或LoL Worlds。

The partnership between Coinbase and Riot Games is seen as a catalyst for future innovations in the intersection of esports and blockchain technology. Throughout the season, the collaboration will explore new ways to leverage Web3 technology to deliver insights and enhance the viewing experience. By integrating cryptocurrency and esports in meaningful ways, both companies aim to set new standards in sports partnerships.

Coinbase和Riot Games之间的合作伙伴关系被视为在电子竞技和区块链技术交集中未来创新的催化剂。在整个季节中，合作将探索新的方法来利用Web3技术提供见解并增强观看体验。通过以有意义的方式整合加密货币和电子竞技，两家公司都旨在在体育合作伙伴关系中建立新的标准。

Coinbase views this partnership as a strategic opportunity to engage with a global audience of digital natives who are curious about the potential of cryptocurrency. As one of the most trusted platforms for buying, selling, and managing crypto, Coinbase sees esports as a unique avenue to connect with communities that value speed, efficiency, and innovation in financial transactions.

Coinbase认为这一合作伙伴关系是与全球数字原住民互动的战略机会，他们对加密货币的潜力感到好奇。作为购买，销售和管理加密货币的最值得信赖的平台之一，Coinbase认为电子竞技是与社区联系的独特途径，该途径是价值速度，效率和金融交易创新的社区。

This collaboration adds to Coinbase’s portfolio of sports partnerships, which already includes relationships with esports organization Team Liquid, as well as partnerships across major leagues such as the WNBA and NBA, the Golden State Warriors, Los Angeles Clippers, Aston Martin Aramco Formula One Team™, and Borussia Dortmund in Bundesliga.

这项合作增加了Coinbase的体育合作伙伴关系组合，该公司已经与电子竞技组织团队Liquid的关系以及跨大联盟的合作伙伴关系，例如WNBA和NBA，NBA，Golden State Warriors，Los Angeles Clippers，Aston Martin Martin Martin Aramco One Team™和Borussia dortmund in bundmund in bundsliga。

With Riot Games’ player-centric philosophy and Coinbase’s mission-driven approach, the partnership aims to create an unparalleled fan experience by combining the dynamic worlds of esports and cryptocurrency.

借助Riot Games以玩家为中心的哲学和Coinbase的任务驱动方法，该合作伙伴关系旨在通过结合电子竞技和加密货币的动态世界来创造无与伦比的粉丝体验。

Coinbase will make its debut at the Masters (M2) event in Toronto, Canada on June 7.

Coinbase将于6月7日在加拿大多伦多举行的大师赛（M2）活动中首次亮相。