「Chill Guy」表情包主導了加密貨幣市場，但原創藝術品的所有者可能會阻止它

「冷酷的傢伙」或「我只是個冷酷的傢伙」是一個越來越受歡迎的迷因。該模因是一隻簡單繪製的變形狗，穿著休閒服，臉上掛著傻笑。

The owner of the original artwork for the "Chill Guy" meme is looking to copyright the character after it was used in social media marketing ads for brands like Sprite Europe, March Madness and NFL on CBS.

「Chill Guy」表情包的原始藝術作品所有者正在尋求對該角色的版權保護，因為該角色被用於 Sprite Europe、March Madness 和 CBS 上的 NFL 等品牌的社交媒體營銷廣告中。

"Chill Guy" or "I'm just a chill guy" is a meme growing in popularity. The meme is a simply-drawn anamorphic dog, wearing casual clothes with a smirk on his face. The character has gained traction on social media as users relate to his cool, calm and collected demeanor.

「冷酷的傢伙」或「我只是個冷酷的傢伙」是一個越來越受歡迎的迷因。該模因是一隻簡單繪製的變形狗，穿著休閒服，臉上掛著傻笑。這個角色在社群媒體上受到關注，因為用戶喜歡他冷靜、冷靜和鎮定的舉止。

More recently, the meme has been spotted in social media marketing ads for brands like Sprite Europe, March Madness and NFL on CBS. In addition, the meme has been rising in the ranks in the cryptocurrency market. As of Thursday afternoon, a crypto token called CHILLGUY, which bears the popular character, reached a market cap, or total value, of more than $405 million, per CoinMarketCap.

最近，這種迷因出現在雪碧歐洲、瘋狂三月和哥倫比亞廣播公司 NFL 等品牌的社群媒體行銷廣告中。此外，該迷因在加密貨幣市場的排名一直在上升。截至週四下午，根據 CoinMarketCap 的數據，一種名為 CHILLGUY 的加密代幣（具有流行特徵）的市值或總價值超過 4.05 億美元。

Phillip Banks, who appears to be the meme's original artist, is looking to copyright the character in response to the meme's viral nature.

菲利普·班克斯（Phillip Banks）似乎是該模因的原創藝術家，他正在尋求對該角色的版權保護，以應對該模因的病毒式傳播。

Banks' X account is private but per screenshots shared by his followers, Banks announced on Thursday that he was seeking copyright for the character and would be issuing "takedowns" to for-profit institutions using the character without his permission. Banks shared a Reel to a public Instagram account expressing aversion to the use of the character in tandem with cryptocurrency.

班克斯的X 帳戶是私人的，但根據他的粉絲分享的屏幕截圖，班克斯週四宣布，他正在尋求該角色的版權，並將向未經他許可使用該角色的營利機構發出“下架”通知。班克斯在 Instagram 公共帳戶上分享了一個 Reel，表達了對該角色與加密貨幣結合使用的厭惡。

"I do not, and will never, endorse or condone any crypto-related projects involving my work," Banks said via on-screen caption in the video. "I will never give permission to use my art for anything crypto-related. I have absolutely no interest in anything crypto-related."

班克斯透過影片中的螢幕字幕表示：“我不會，也永遠不會認可或縱容任何涉及我工作的加密貨幣相關項目。” “我永遠不會允許將我的藝術用於任何與加密相關的事情。我對任何與加密相關的事情絕對沒有興趣。”

Who is 'Chill Guy'?

「冷酷的傢伙」是誰？

The "Chill Guy" meme centers around an illustration of an anamorphic brown dog wearing a grey sweater, rolled up blue jeans and red sneakers. With a subtle smirk, the character's hands (or paws?) are tucked inside his jean pockets. With a long, round head, large snoot and simple features, "Chill Guy" appears similar to Brian Griffin, the dog character in the sitcom, "Family Guy."

「Chill Guy」迷因以一隻變形的棕色狗的插圖為中心，它穿著灰色毛衣、捲起的藍色牛仔褲和紅色運動鞋。帶著微妙的傻笑，角色的手（或爪子？） 塞在牛仔褲口袋裡。 「冷酷傢伙」有著又長又圓的頭、大束光筒和簡單的五官，看起來很像情境喜劇《惡搞之家》中的狗角色布萊恩·格里芬。

Phillip Banks first posted the anamorphic dog to Instagram on Oct. 4, 2023. The on-screen caption on an Instagram Reel reads, "My new character. His whole deal is he's a chill guy that lowkey doesn't give a (expletive)."

菲利普·班克斯(Phillip Banks) 於2023 年10 月4 日首次在Instagram 上發布了這只變形狗。一個冷靜的傢伙，低調不給人（髒話） 」。

Thousands of videos on social media feature the character or reference him, with − mostly − men using the character. Top TikTok videos featuring the character include captions like, "When she thinks (you're) nonchalant and don't care (about) her, but in reality (you're) just a chill guy that likes being quiet sometimes" and, "When she yells at you for forgetting what she told (you) earlier today, but you are just a chill guy enjoying your day."

社群媒體上有數以千計的影片展示了這個角色或引用了他，其中大部分是男性使用這個角色。以該角色為特色的熱門 TikTok 視頻包括這樣的標題：“當她認為（你）漠不關心並且不關心（關心）她時，但實際上（你）只是一個有時喜歡安靜的冷酷傢伙”，以及， “當她因為你忘記了她今天早些時候告訴你的事情而對你大喊大叫時，但你只是一個享受你的一天的冷靜的人。

"Every laid-back, easygoing man on this planet can see himself in this meme," Barstool Sports wrote in a blog post. "It’s not just a random image or a passing joke. No, it’s a reflection, a mirror held up to all of us who embody that calm, unbothered vibe."

「這個星球上每一個悠閒、隨和的人都可以在這個迷因中看到自己，」Barstool Sports 在一篇部落格文章中寫道。 「這不僅僅是一個隨機的圖像或一個轉瞬即逝的笑話。不，它是一種反射，是一面鏡子，映照著我們所有人，體現了那種平靜、無憂無慮的氛圍。”

Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at gcross@gannett.com.

格蕾塔·克羅斯 (Greta Cross) 是《今日美國》的全國熱門記者。在 X 和 Instagram 上關注她@gretalcross。故事構思？給她發電子郵件：gcross@gannett.com。