早餐簡報：PR Pros的5件事在星期五早上知道

醫療保健通訊狀況； Havas PR網絡的詹姆斯·賴特（James Wright）的問答；為Wienie 500做好準備。

The State of Healthcare Communications

醫療保健通信狀態

As the lines between paid, earned, owned and social media continue to blur, the role of the communications professional has never been more critical. But how can communicators navigate these complexities and ensure their messages resonate with key stakeholders in today’s rapidly evolving landscape?

隨著付費，賺取，擁有和社交媒體之間的界限繼續變得模糊，通信專業人員的作用從未如此關鍵。但是，通信者如何在當今迅速發展的景觀中瀏覽這些複雜性並確保其信息引起關鍵利益相關者的共鳴？

At a recent Zoom webinar hosted by the Healthcare Communicators Network (HCN), industry experts gathered to discuss the evolving nature of healthcare communications and its implications for communicators.

在醫療保健通信者網絡（HCN）舉辦的最新Zoom網絡研討會上，行業專家聚集在一起討論醫療保健通信的不斷發展的性質及其對溝通者的影響。

The discussion, titled ‘The State of Healthcare Communications,’ brought together an engaging panel to share their insights on the latest trends and best practices in engaging diverse audiences and delivering impactful campaigns.

討論的標題為“醫療保健通信狀況”，匯集了一個引人入勝的小組，分享了他們對吸引多元化受眾並發表有影響力的運動的最新趨勢和最佳實踐的見解。

The Importance of Agility and Adaptability

敏捷性和適應性的重要性

The conversation highlighted the importance of communicators being agile and adaptable in their approach.

談話強調了交流者在方法中具有敏捷和適應性的重要性。

With the rapid shifts in the communications landscape, communicators must be able to pivot quickly and seamlessly to ensure their messages remain relevant and engaging.

隨著通信景觀的快速變化，通信者必須能夠無縫地旋轉，以確保他們的信息保持相關和吸引力。

The Role of Measurement and Impact

測量和影響的作用

Another key theme that emerged was the crucial role of measurement and impact in today’s data-driven world. Communicators are increasingly tasked with demonstrating the value they bring to their organizations.

出現的另一個關鍵主題是測量和影響在當今數據驅動的世界中的關鍵作用。溝通者越來越多地證明他們帶給組織的價值。

This focus on measurability will be essential for communicators to retain their seat at the table and continue to contribute to their organizations' broader strategic goals.

這種對可衡量性的關注對於溝通者保留其席位並繼續為組織的更廣泛的戰略目標做出貢獻至關重要。

Havas PR Network’s James Wright on the network’s expansion plans and new leadership

Havas PR網絡的詹姆斯·賴特（James Wright）關於該網絡擴張計劃和新領導

Havas PR Network has appointed Greg Antilla as CEO of Latitude, part of Havas PR Network in the US.

Havas PR網絡已任命Greg Antilla為Latitude的首席執行官，該公司是美國HAVAS PR網絡的一部分。

Antilla joined Latitude in 2023 as president after 14 years at Weber Inc., where he most recently served as president of Weber North America.

安提拉（Antilla）在韋伯公司（Weber Inc.）擔任14年後，於2023年加入Latitude擔任總裁，他最近擔任韋伯北美總裁。

He previously held leadership positions in several of the firm’s U.S. offices and was instrumental in launching new practices and capabilities.

他以前在該公司的幾個美國辦事處擔任領導職務，並在推出新的實踐和能力方面發揮了作用。

Earlier in his career, Antilla was EVP, corporate affairs at Stage Store and VP, corporate communications at Boston Properties. He began his career in journalism at the Boston Herald.

在他的職業生涯的早期，安提拉（Antilla）是舞台商店的公司事務，波士頓房地產公司（Boston Properties）的企業傳播公司的公司事務。他在《波士頓先驅報》的新聞界開始了他的職業生涯。

He is a graduate of the University of New Hampshire and holds an MBA from the University of Southern California.

他畢業於新罕布什爾大學，並擁有南加州大學的MBA學位。

“I am thrilled to announce Greg’s promotion to CEO of Latitude, a role he will assume immediately,” said James Wright, chairman and CEO of Havas PR Network.

Havas PR Network的董事長兼首席執行官詹姆斯·賴特（James Wright）說：“我很高興宣布格雷格（Greg）晉升為Latitude首席執行官，這是他將立即擔任的角色。”

“Greg has already made an incredible impact on Latitude since joining earlier this year as president.

自從今年早些時候擔任總統以來，格雷格已經對緯度產生了令人難以置信的影響。

"His leadership, vision and deep industry expertise have been instrumental in driving the agency’s growth and success.

“他的領導，遠見和深層行業專業知識在推動該機構的成長和成功方面起著重要作用。

"As Latitude enters an exciting new chapter with expanded capabilities and a focus on delivering even greater value to clients, I am confident that Greg is the ideal leader to guide the agency to the next level.”

“隨著緯度進入令人興奮的新章節，具有擴展的能力，並專注於為客戶帶來更大的價值，我相信格雷格是將代理機構提升到一個新水平的理想領導者。”

Antilla added: “I am honored to take on the role of CEO at Latitude at such a pivotal time for the agency.

安提拉補充說：“我很榮幸在該機構的關鍵時期擔任首席執行官的職位。

“Together with the exceptional team at Latitude, we will continue to push boundaries, forge deeper connections with stakeholders and create best-in-class campaigns that deliver outstanding results for our clients.

“與緯度的傑出團隊一起，我們將繼續推動界限，與利益相關者建立更深入的聯繫，並創建一流的活動，為我們的客戶帶來出色的成果。

“I am also grateful for the mentorship and support of James Wright and the entire Havas PR Network in my journey to this leadership position.”

“我也感謝詹姆斯·賴特（James Wright）和整個Havas PR網絡的指導和支持。”

Latitude is a full-service communications agency specializing in lifestyle, food and beverage, travel, retail, sports and entertainment.

Latitude是一家全方位服務的通信機構，專門從事生活方式，食品和飲料，旅行，零售，體育和娛樂活動。

The agency provides a range of services including public relations, social media, content creation, influencer marketing and crisis communications.

該機構提供一系列服務，包括公共關係，社交媒體，內容創建，有影響力的營銷和危機溝通。

Latitude is part of Havas PR Network, one of the world’s largest and most diverse communications networks.

Latitude是HAVAS PR網絡的一部分，Havas PR網絡是世界上最大，最多樣化的通信網絡之一。

The network is composed of agencies with deep expertise in specific industries, such as healthcare, technology, energy and financial services.

該網絡由在醫療保健，技術，能源和金融服務等特定行業中具有深厚專業知識的機構組成。

Havas PR Network is a division of Havas, a global communications group.

Havas PR網絡是全球通信集團Havas的一個部門。

Get ready for the Wienie 500

為Wienie 500做好準備

Hot dog vendor Vienna Sausage will sponsor a NASCAR Xfinity Series race at New Hampshire Motor Speedway on Saturday, July 15. The race, which will be called the Vienna Sausage Wienie 500, is the second leg of a three-race weekend at the track, kicking off on Friday, July 14, with the NASCAR Craftsman Truck Series race. The NASCAR Cup Series drivers will then take to the stage on Sunday, July 16.

熱狗供應商維也納香腸將於7月15日星期六在新罕布什爾州賽車場舉行的NASCAR XFINITY系列賽。這場比賽將被稱為維也納香腸維也納維也納500號，是7月14日（星期五）在賽道上舉行三場比賽的第二回合，並於7月14日舉行。 NASCAR杯系列車手將在7月16日星期日上台。

The sponsorship deal marks Vienna Sausage’s first foray into NASCAR sponsorship at this level. The company, which is part of the Sea food Church group, is a staple in the New England food scene, known for its ready-to-serve sausages, which come in a variety of flavors.

贊助協議標誌著維也納香腸在此級別首次涉足NASCAR贊助。該公司是Sea Food Church Group的一部分，是新英格蘭美食界的主食，以其現成的香腸而聞名，它具有多種口味。

“We are excited to welcome Vienna Sausage to the NASCAR Xfinity Series family,” said Ben Kennedy, senior VP, racing development and administration at NASCAR. “This partnership is a testament to the incredible reach and passion that NASCAR commands, especially in the Northeast region where Vienna Sausage is a household name.”

“我們很高興歡迎維也納香腸加入NASCAR XFINITY系列家庭，” NASCAR賽車發展與行政管理高級副總裁Ben Kennedy說。 “這種夥伴關係證明了NASCAR命令的令人難以置信的影響力和激情，尤其是在維也納香腸是家喻戶曉的東北地區。”

The sponsorship will see Vienna Sausage branding displayed prominently on the race car, driver's suit and throughout the track. Vienna Sausage will also have a presence

贊助將使維也納香腸品牌在賽車，駕駛西裝以及整個賽道上顯著展示。維也納香腸也將存在