早餐简报：PR Pros的5件事在星期五早上知道

医疗保健通讯状况； Havas PR网络的詹姆斯·赖特（James Wright）的问答；为Wienie 500做好准备。

The State of Healthcare Communications

医疗保健通信状态

As the lines between paid, earned, owned and social media continue to blur, the role of the communications professional has never been more critical. But how can communicators navigate these complexities and ensure their messages resonate with key stakeholders in today’s rapidly evolving landscape?

随着付费，赚取，拥有和社交媒体之间的界限继续变得模糊，通信专业人员的作用从未如此关键。但是，通信者如何在当今迅速发展的景观中浏览这些复杂性并确保其信息引起关键利益相关者的共鸣？

At a recent Zoom webinar hosted by the Healthcare Communicators Network (HCN), industry experts gathered to discuss the evolving nature of healthcare communications and its implications for communicators.

在医疗保健通信者网络（HCN）举办的最新Zoom网络研讨会上，行业专家聚集在一起讨论医疗保健通信的不断发展的性质及其对沟通者的影响。

The discussion, titled ‘The State of Healthcare Communications,’ brought together an engaging panel to share their insights on the latest trends and best practices in engaging diverse audiences and delivering impactful campaigns.

讨论的标题为“医疗保健通信状况”，汇集了一个引人入胜的小组，分享了他们对吸引多元化受众并发表有影响力的运动的最新趋势和最佳实践的见解。

The Importance of Agility and Adaptability

敏捷性和适应性的重要性

The conversation highlighted the importance of communicators being agile and adaptable in their approach.

谈话强调了交流者在方法中具有敏捷和适应性的重要性。

With the rapid shifts in the communications landscape, communicators must be able to pivot quickly and seamlessly to ensure their messages remain relevant and engaging.

随着通信景观的快速变化，通信者必须能够无缝地旋转，以确保他们的信息保持相关和吸引力。

The Role of Measurement and Impact

测量和影响的作用

Another key theme that emerged was the crucial role of measurement and impact in today’s data-driven world. Communicators are increasingly tasked with demonstrating the value they bring to their organizations.

出现的另一个关键主题是测量和影响在当今数据驱动的世界中的关键作用。沟通者越来越多地证明他们带给组织的价值。

This focus on measurability will be essential for communicators to retain their seat at the table and continue to contribute to their organizations' broader strategic goals.

这种对可衡量性的关注对于沟通者保留其席位并继续为组织的更广泛的战略目标做出贡献至关重要。

Havas PR Network’s James Wright on the network’s expansion plans and new leadership

Havas PR网络的詹姆斯·赖特（James Wright）关于该网络扩张计划和新领导

Havas PR Network has appointed Greg Antilla as CEO of Latitude, part of Havas PR Network in the US.

Havas PR网络已任命Greg Antilla为Latitude的首席执行官，该公司是美国HAVAS PR网络的一部分。

Antilla joined Latitude in 2023 as president after 14 years at Weber Inc., where he most recently served as president of Weber North America.

安提拉（Antilla）在韦伯公司（Weber Inc.）担任14年后，于2023年加入Latitude担任总裁，他最近担任韦伯北美总裁。

He previously held leadership positions in several of the firm’s U.S. offices and was instrumental in launching new practices and capabilities.

他以前在该公司的几个美国办事处担任领导职务，并在推出新的实践和能力方面发挥了作用。

Earlier in his career, Antilla was EVP, corporate affairs at Stage Store and VP, corporate communications at Boston Properties. He began his career in journalism at the Boston Herald.

在他的职业生涯的早期，安提拉（Antilla）是舞台商店的公司事务，波士顿房地产公司（Boston Properties）的企业传播公司的公司事务。他在《波士顿先驱报》的新闻界开始了他的职业生涯。

He is a graduate of the University of New Hampshire and holds an MBA from the University of Southern California.

他毕业于新罕布什尔大学，并拥有南加州大学的MBA学位。

“I am thrilled to announce Greg’s promotion to CEO of Latitude, a role he will assume immediately,” said James Wright, chairman and CEO of Havas PR Network.

Havas PR Network的董事长兼首席执行官詹姆斯·赖特（James Wright）说：“我很高兴宣布格雷格（Greg）晋升为Latitude首席执行官，这是他将立即担任的角色。”

“Greg has already made an incredible impact on Latitude since joining earlier this year as president.

自从今年早些时候担任总统以来，格雷格已经对纬度产生了令人难以置信的影响。

"His leadership, vision and deep industry expertise have been instrumental in driving the agency’s growth and success.

“他的领导，远见和深层行业专业知识在推动该机构的成长和成功方面起着重要作用。

"As Latitude enters an exciting new chapter with expanded capabilities and a focus on delivering even greater value to clients, I am confident that Greg is the ideal leader to guide the agency to the next level.”

“随着纬度进入令人兴奋的新章节，具有扩展的能力，并专注于为客户带来更大的价值，我相信格雷格是将代理机构提升到一个新水平的理想领导者。”

Antilla added: “I am honored to take on the role of CEO at Latitude at such a pivotal time for the agency.

安提拉补充说：“我很荣幸在该机构的关键时期担任首席执行官的职位。

“Together with the exceptional team at Latitude, we will continue to push boundaries, forge deeper connections with stakeholders and create best-in-class campaigns that deliver outstanding results for our clients.

“与纬度的杰出团队一起，我们将继续推动界限，与利益相关者建立更深入的联系，并创建一流的活动，为我们的客户带来出色的成果。

“I am also grateful for the mentorship and support of James Wright and the entire Havas PR Network in my journey to this leadership position.”

“我也感谢詹姆斯·赖特（James Wright）和整个Havas PR网络的指导和支持。”

Latitude is a full-service communications agency specializing in lifestyle, food and beverage, travel, retail, sports and entertainment.

Latitude是一家全方位服务的通信机构，专门从事生活方式，食品和饮料，旅行，零售，体育和娱乐活动。

The agency provides a range of services including public relations, social media, content creation, influencer marketing and crisis communications.

该机构提供一系列服务，包括公共关系，社交媒体，内容创建，有影响力的营销和危机沟通。

Latitude is part of Havas PR Network, one of the world’s largest and most diverse communications networks.

Latitude是HAVAS PR网络的一部分，Havas PR网络是世界上最大，最多样化的通信网络之一。

The network is composed of agencies with deep expertise in specific industries, such as healthcare, technology, energy and financial services.

该网络由在医疗保健，技术，能源和金融服务等特定行业中具有深厚专业知识的机构组成。

Havas PR Network is a division of Havas, a global communications group.

Havas PR网络是全球通信集团Havas的一个部门。

Get ready for the Wienie 500

为Wienie 500做好准备

Hot dog vendor Vienna Sausage will sponsor a NASCAR Xfinity Series race at New Hampshire Motor Speedway on Saturday, July 15. The race, which will be called the Vienna Sausage Wienie 500, is the second leg of a three-race weekend at the track, kicking off on Friday, July 14, with the NASCAR Craftsman Truck Series race. The NASCAR Cup Series drivers will then take to the stage on Sunday, July 16.

热狗供应商维也纳香肠将于7月15日星期六在新罕布什尔州赛车场举行的NASCAR XFINITY系列赛。这场比赛将被称为维也纳香肠维也纳维也纳500号，是7月14日（星期五）在赛道上举行三场比赛的第二回合，并于7月14日举行。 NASCAR杯系列车手将在7月16日星期日上台。

The sponsorship deal marks Vienna Sausage’s first foray into NASCAR sponsorship at this level. The company, which is part of the Sea food Church group, is a staple in the New England food scene, known for its ready-to-serve sausages, which come in a variety of flavors.

赞助协议标志着维也纳香肠在此级别首次涉足NASCAR赞助。该公司是Sea Food Church Group的一部分，是新英格兰美食界的主食，以其现成的香肠而闻名，它具有多种口味。

“We are excited to welcome Vienna Sausage to the NASCAR Xfinity Series family,” said Ben Kennedy, senior VP, racing development and administration at NASCAR. “This partnership is a testament to the incredible reach and passion that NASCAR commands, especially in the Northeast region where Vienna Sausage is a household name.”

“我们很高兴欢迎维也纳香肠加入NASCAR XFINITY系列家庭，” NASCAR赛车发展与行政管理高级副总裁Ben Kennedy说。 “这种伙伴关系证明了NASCAR命令的令人难以置信的影响力和激情，尤其是在维也纳香肠是家喻户晓的东北地区。”

The sponsorship will see Vienna Sausage branding displayed prominently on the race car, driver's suit and throughout the track. Vienna Sausage will also have a presence

赞助将使维也纳香肠品牌在赛车，驾驶西装以及整个赛道上显着展示。维也纳香肠也将存在