超越binance和okx：gate.io如何雕刻自己的突破之路

全球加密貨幣交換行業提出了多層次和差異化的競爭格局。根據市場份額，增長率和戰略定位

The global cryptocurrency exchange industry presents a multi-level and differentiated competitive landscape. Based on market share, growth rate and strategic positioning, major exchanges can now be divided into three categories: giants, challengers, and conservative lurkers.

全球加密貨幣交換行業提出了多層次和差異化的競爭格局。根據市場份額，增長率和戰略定位，主要交易所現在可以分為三類：巨人，挑戰者和保守派潛伏者。

Giant

巨大的

Binance

binance

As the world's most influential crypto exchange, Binance still ranks first in terms of spot, derivatives and user volume. As of 2024, its spot share is as high as 48.2%, which means that its platform Binance Coin (BNB) has a strong user coverage and ecological foundation.

作為世界上最有影響力的加密交易所，唯一的唯一衍生品和用戶量仍然排名第一。截至2024年，其現貨份額高達48.2％，這意味著其平台二氧化硬幣（BNB）具有強大的用戶覆蓋範圍和生態基礎。

However, Binance's annual total market share has dropped from 42.2% to 32.7%, and it has begun to show a marginal slowdown in terms of user growth rate and market share stability.

但是，Binance的年度總市場份額從42.2％下降到32.7％，並且已經開始顯示出用戶增長率和市場份額穩定性方面的邊緣放緩。

Challenger

挑戰者

OKEx (OKX)

Okex（OKX）

OKX has performed well in both the spot and derivatives markets. Last year, its spot trading volume reached $606 billion, ranking among the top three. However, in February this year, its operating company Aux Cayes FinTech Co was fined $505 million for violating US anti-money laundering laws and was required to hire an external compliance consultant by 2027.

OKX在現場和衍生品市場上表現良好。去年，其現貨交易量達到6060億美元，排名前三。但是，在今年2月，其運營公司Aux Cayes Fintech Co因違反美國反洗錢法律而被罰款5.05億美元，並被要求在2027年之前聘請外部合規顧問。

Bybit

bybit

Bybit has risen rapidly in recent years and ranked second with a spot trading share of 11.5% in 2024. Its growth is due to the listing of new tokens, low-fee strategies, and market opportunities after the collapse of FTX. In addition, Bybit has established strategic cooperation with blockchain projects such as Solana, TON, and Sui, promoting the development of the Web3 ecosystem.

近年來，拜比特（Bybit）在2024年的現貨交易份額為11.5％。其增長歸因於新令牌，低價策略和FTX崩潰後的市場機會。此外，Bybit與Solana，Ton和Sui等區塊鏈項目建立了戰略合作，以促進Web3生態系統的開發。

Moderate Stalker

中等纏擾者

Gate.io

gate.io

Gate.io has earned the trust of its users with its continuous investment in security and transparency. Since 2020, Gate.io has become one of the first exchanges to implement 100% Proof of Reserves.

Gate.io通過對安全性和透明度的持續投資贏得了用戶的信任。自2020年以來，Gate.io已成為最早實施100％儲備證明的交易所之一。

In addition, Gate.io has also introduced zero-knowledge proof (zk-SNARK) technology to further enhance the privacy and security of reserve proof. The platform's reserves cover 209 digital assets, including mainstream currencies such as Bitcoin (BTC), Ethereum (ETH), and USDT, all of which have achieved a reserve rate of more than 100%.

此外，Gate.io還引入了零知識證明（ZK-SNARK）技術，以進一步增強儲備證明的隱私和安全性。該平台的儲備涵蓋了209個數字資產，包括比特幣（BTC），以太坊（ETH）和USDT等主流貨幣，所有這些資產的儲備率均達到了100％以上的儲備率。

Cryptocurrency exchange market structure. Source: TokenInsight

加密貨幣交換市場結構。資料來源：TokeninSight

Breaking through the trend: the road of self-innovation of mid-tier exchanges

突破趨勢：中期交流的自我創新的道路

In the face of the dual pressure of highly involuted market and stricter regulation, mid-tier exchanges were once regarded as "a forgotten link of the times". However, it is in this seemingly unsolvable game that many mid-tier platforms have begun to take the initiative to break out, breaking the fate of "either the top or the eliminated", and no longer blindly imitate the giants. Instead, they have found their own living space and growth path through differentiated positioning, refined operations, expansion of vertical user tracks, and strengthening compliance and technology parallelism.

面對高度嚴格的市場和更嚴格的法規的雙重壓力，中期交流曾被視為“時代的被遺忘的聯繫”。但是，正是在看似無法解決的遊戲中，許多中層平台已經開始主動爆發，從而破壞了“頂部或被淘汰”的命運，並且不再盲目地模仿巨人隊。取而代之的是，他們通過差異化的定位，精緻操作，垂直用戶軌蹟的擴展以及加強合規性和技術並行性找到了自己的生活空間和成長道路。

Taking Gate.io as an example, its key breakthrough strategies and achievements are:

以Gate.io為例，其關鍵突破性策略和成就是：

Full compensation mechanism and transparent reserve fund

全部薪酬機制和透明儲備金

On April 23, when Gate.io experienced fluctuations during the system upgrade, it activated a full compensation mechanism to ensure that user rights and interests were not affected. Chief Business Officer Kevin made it clear in the AMA live broadcast that the platform will provide 100% compensation for the impact caused by this upgrade, reflecting the platform's firm commitment to the security of user assets.

4月23日，Gate.io在系統升級期間經歷了波動時，它激活了一種完整的補償機制，以確保用戶權利和利益受到影響。首席業務官凱文（Kevin）在AMA Live廣播中明確表示，該平台將為這次升級造成的影響100％賠償，這反映了該平台對用戶資產安全性的堅定承諾。

As of January 17, the total value of Gate.io's reserves reached $10.328 billion, with a reserve ratio of 128.58%. The excess reserve amount reached $2.296 billion, with an excess reserve ratio of 28.58%, an increase of $450 million or 24.38% from December last year. The platform's reserve data has also been audited by the authoritative blockchain security company Hacken.

截至1月17日，Gate.io儲量的總價值達到103.28億美元，儲備比為128.58％。超額儲備金額達到22.96億美元，超額儲備比為28.58％，比去年12月增加了4.5億美元或24.38％。該平台的儲備數據也已由權威區塊鏈安全公司Hacken審核。

Product innovation and ecological expansion

產品創新和生態擴展

New coin launches: Last year, Gate.io launched 873 new tokens, 437 of which were exclusive first-time launches, providing users with a wealth of investment options;

新硬幣發布：去年，Gate.io推出了873個新令牌，其中437個是獨家首次發布，為用戶提供了豐富的投資選擇；

Memecoin market layout: By launching the dedicated Pilot and MemeBox, the platform has attracted a large number of users to participate in this emerging market. In addition, Gate.io has set up a dedicated fund of US$50 million to support the booming Memecoin market;

MemeCoin市場佈局：通過啟動專用的飛行員和Memebox，該平台吸引了大量用戶參與這個新興市場。此外，Gate.io還建立了一項專門的基金，以支持蓬勃發展的Memecoin市場；

TON Ecosystem Cooperation: Through cooperation with Telegram, Gate.io launched Gate Wallet Mini App and Mini App, attracting many TON ecosystem users. These applications have more than 2.55 million and 1.4 million monthly active users respectively, further strengthening the platform's influence in

TON生態系統合作：通過與Telegram的合作，Gate.io啟動了Gate Wallet Mini App和Mini App，吸引了許多TON生態系統用戶。這些應用程序分別超過255萬和140萬個月活躍用戶，進一步增強了平台在