超越binance和okx：gate.io如何雕刻自己的突破之路

全球加密货币交换行业提出了多层次和差异化的竞争格局。根据市场份额，增长率和战略定位

The global cryptocurrency exchange industry presents a multi-level and differentiated competitive landscape. Based on market share, growth rate and strategic positioning, major exchanges can now be divided into three categories: giants, challengers, and conservative lurkers.

全球加密货币交换行业提出了多层次和差异化的竞争格局。根据市场份额，增长率和战略定位，主要交易所现在可以分为三类：巨人，挑战者和保守派潜伏者。

Giant

巨大的

Binance

binance

As the world's most influential crypto exchange, Binance still ranks first in terms of spot, derivatives and user volume. As of 2024, its spot share is as high as 48.2%, which means that its platform Binance Coin (BNB) has a strong user coverage and ecological foundation.

作为世界上最有影响力的加密交易所，唯一的唯一衍生品和用户量仍然排名第一。截至2024年，其现货份额高达48.2％，这意味着其平台二氧化硬币（BNB）具有强大的用户覆盖范围和生态基础。

However, Binance's annual total market share has dropped from 42.2% to 32.7%, and it has begun to show a marginal slowdown in terms of user growth rate and market share stability.

但是，Binance的年度总市场份额从42.2％下降到32.7％，并且已经开始显示出用户增长率和市场份额稳定性方面的边缘放缓。

Challenger

挑战者

OKEx (OKX)

Okex（OKX）

OKX has performed well in both the spot and derivatives markets. Last year, its spot trading volume reached $606 billion, ranking among the top three. However, in February this year, its operating company Aux Cayes FinTech Co was fined $505 million for violating US anti-money laundering laws and was required to hire an external compliance consultant by 2027.

OKX在现场和衍生品市场上表现良好。去年，其现货交易量达到6060亿美元，排名前三。但是，在今年2月，其运营公司Aux Cayes Fintech Co因违反美国反洗钱法律而被罚款5.05亿美元，并被要求在2027年之前聘请外部合规顾问。

Bybit

bybit

Bybit has risen rapidly in recent years and ranked second with a spot trading share of 11.5% in 2024. Its growth is due to the listing of new tokens, low-fee strategies, and market opportunities after the collapse of FTX. In addition, Bybit has established strategic cooperation with blockchain projects such as Solana, TON, and Sui, promoting the development of the Web3 ecosystem.

近年来，拜比特（Bybit）在2024年的现货交易份额为11.5％。其增长归因于新令牌，低价策略和FTX崩溃后的市场机会。此外，Bybit与Solana，Ton和Sui等区块链项目建立了战略合作，以促进Web3生态系统的开发。

Moderate Stalker

中等缠扰者

Gate.io

gate.io

Gate.io has earned the trust of its users with its continuous investment in security and transparency. Since 2020, Gate.io has become one of the first exchanges to implement 100% Proof of Reserves.

Gate.io通过对安全性和透明度的持续投资赢得了用户的信任。自2020年以来，Gate.io已成为最早实施100％储备证明的交易所之一。

In addition, Gate.io has also introduced zero-knowledge proof (zk-SNARK) technology to further enhance the privacy and security of reserve proof. The platform's reserves cover 209 digital assets, including mainstream currencies such as Bitcoin (BTC), Ethereum (ETH), and USDT, all of which have achieved a reserve rate of more than 100%.

此外，Gate.io还引入了零知识证明（ZK-SNARK）技术，以进一步增强储备证明的隐私和安全性。该平台的储备涵盖了209个数字资产，包括比特币（BTC），以太坊（ETH）和USDT等主流货币，所有这些资产的储备率均达到了100％以上的储备率。

Cryptocurrency exchange market structure. Source: TokenInsight

加密货币交换市场结构。资料来源：TokeninSight

Breaking through the trend: the road of self-innovation of mid-tier exchanges

突破趋势：中期交流的自我创新的道路

In the face of the dual pressure of highly involuted market and stricter regulation, mid-tier exchanges were once regarded as "a forgotten link of the times". However, it is in this seemingly unsolvable game that many mid-tier platforms have begun to take the initiative to break out, breaking the fate of "either the top or the eliminated", and no longer blindly imitate the giants. Instead, they have found their own living space and growth path through differentiated positioning, refined operations, expansion of vertical user tracks, and strengthening compliance and technology parallelism.

面对高度严格的市场和更严格的法规的双重压力，中期交流曾被视为“时代的被遗忘的联系”。但是，正是在看似无法解决的游戏中，许多中层平台已经开始主动爆发，从而破坏了“顶部或被淘汰”的命运，并且不再盲目地模仿巨人队。取而代之的是，他们通过差异化的定位，精致操作，垂直用户轨迹的扩展以及加强合规性和技术并行性找到了自己的生活空间和成长道路。

Taking Gate.io as an example, its key breakthrough strategies and achievements are:

以Gate.io为例，其关键突破性策略和成就是：

Full compensation mechanism and transparent reserve fund

全部薪酬机制和透明储备金

On April 23, when Gate.io experienced fluctuations during the system upgrade, it activated a full compensation mechanism to ensure that user rights and interests were not affected. Chief Business Officer Kevin made it clear in the AMA live broadcast that the platform will provide 100% compensation for the impact caused by this upgrade, reflecting the platform's firm commitment to the security of user assets.

4月23日，Gate.io在系统升级期间经历了波动时，它激活了一种完整的补偿机制，以确保用户权利和利益受到影响。首席业务官凯文（Kevin）在AMA Live广播中明确表示，该平台将为这次升级造成的影响100％赔偿，这反映了该平台对用户资产安全性的坚定承诺。

As of January 17, the total value of Gate.io's reserves reached $10.328 billion, with a reserve ratio of 128.58%. The excess reserve amount reached $2.296 billion, with an excess reserve ratio of 28.58%, an increase of $450 million or 24.38% from December last year. The platform's reserve data has also been audited by the authoritative blockchain security company Hacken.

截至1月17日，Gate.io储量的总价值达到103.28亿美元，储备比为128.58％。超额储备金额达到22.96亿美元，超额储备比为28.58％，比去年12月增加了4.5亿美元或24.38％。该平台的储备数据也已由权威区块链安全公司Hacken审核。

Product innovation and ecological expansion

产品创新和生态扩展

New coin launches: Last year, Gate.io launched 873 new tokens, 437 of which were exclusive first-time launches, providing users with a wealth of investment options;

新硬币发布：去年，Gate.io推出了873个新令牌，其中437个是独家首次发布，为用户提供了丰富的投资选择；

Memecoin market layout: By launching the dedicated Pilot and MemeBox, the platform has attracted a large number of users to participate in this emerging market. In addition, Gate.io has set up a dedicated fund of US$50 million to support the booming Memecoin market;

MemeCoin市场布局：通过启动专用的飞行员和Memebox，该平台吸引了大量用户参与这个新兴市场。此外，Gate.io还建立了一项专门的基金，以支持蓬勃发展的Memecoin市场；

TON Ecosystem Cooperation: Through cooperation with Telegram, Gate.io launched Gate Wallet Mini App and Mini App, attracting many TON ecosystem users. These applications have more than 2.55 million and 1.4 million monthly active users respectively, further strengthening the platform's influence in

TON生态系统合作：通过与Telegram的合作，Gate.io启动了Gate Wallet Mini App和Mini App，吸引了许多TON生态系统用户。这些应用程序分别超过255万和140万个月活跃用户，进一步增强了平台在