空投最佳實踐：獎勵和留住加密協議貢獻者

空投是加密生態系統的基石，獎勵早期採用者並維持網路參與度。儘管空投設計各不相同，但從建構者的角度來看，出現了五種頂級實踐。其中包括分配足夠的代幣、指定較長的索賠窗口、提供多階段空投、實施反女巫機制以及根據發生的風險分配代幣。這些做法提高了用戶滿意度，培養社群信任，並確保加密協議的長期成功。

Airdrop Best Practices for Rewarding and Retaining Crypto Protocol Contributors

獎勵和留住加密協議貢獻者的空投最佳實踐

Introduction

介紹

Airdrops have emerged as a cornerstone strategy within the crypto ecosystem, serving as a means to reward and foster a dedicated community of early adopters. Over the past five months, numerous crypto projects have undertaken airdrops with varying degrees of success, including Jito, Jupiter, Kamino, Parcl, Wormhole, Mode, Starknet, EigenLayer, Renzo, and EtherFi. However, these protocols have encountered a common challenge: identifying genuine users who actively contribute to the network and allocating rewards accordingly.

空投已成為加密生態系統中的基石策略，作為獎勵和培養早期採用者的專門社區的一種手段。在過去的五個月裡，許多加密貨幣專案進行了空投，並取得了不同程度的成功，包括 Jito、Jupiter、Kamino、Parcl、Wormhole、Mode、Starknet、EigenLayer、Renzo 和 EtherFi。然而，這些協議遇到了一個共同的挑戰：識別積極為網路做出貢獻的真實用戶並相應地分配獎勵。

Best Practices for Effective Airdrops

有效空投的最佳實踐

In light of the challenges faced, protocols have developed different airdrop designs to align with their specific services. To address this issue effectively, builders, founders, and protocol team members have identified five key airdrop practices:

鑑於所面臨的挑戰，協議開發了不同的空投設計以適應其特定服務。為了有效解決這個問題，建構者、創辦人和協議團隊成員確定了五種關鍵的空投做法：

1. Sufficient Allocations to Users

1. 給用戶充足的分配

Ensuring that airdrop allocations meet a minimum threshold is crucial for user satisfaction. According to Mike Silgadaze, CEO of EtherFi, a restaking protocol, setting a sufficient allocation threshold can prevent the disappointment experienced by recipients of meager token amounts. Silgadaze recommends a minimum allocation that converts to a substantial monetary value, citing Jito's airdrop of 4,941 JTO tokens, which was valued at approximately $9,000 at the time of distribution and has since appreciated to $22,500. Similarly, Uniswap's airdrop of 400 UNI, worth $1,376 at the time, exemplifies this practice.

確保空投分配達到最低閾值對於用戶滿意度至關重要。重新抵押協議 EtherFi 的執行長 Mike Silgadaze 表示，設定足夠的分配閾值可以防止微薄代幣金額的接收者感到失望。 Silgadaze 建議將最低分配轉換為可觀的貨幣價值，並引用了 Jito 空投的 4,941 個 JTO 代幣，這些代幣在分配時的價值約為 9,000 美元，此後已升值至 22,500 美元。同樣，Uniswap 空投 400 UNI，當時價值 1,376 美元，就是這種做法的例證。

2. Extended Claim Windows

2. 延長索賠窗口

Providing a generous claim window allows users ample time to claim their airdropped tokens. Drift's claim window spans three months, from May 16 to Aug. 16, while StarkNet and EigenLayer's claim windows extend over four months. Jito's claim window remains open from December 2023 to June 7, 2025, giving users ample opportunity to claim their tokens. Silgadaze emphasizes that overly short claim windows can disadvantage eligible users who may fail to notice or act upon the airdrop within the specified timeframe.

提供寬鬆的領取窗口，讓用戶有充足的時間領取空投代幣。 Drift 的索賠窗口從 5 月 16 日到 8 月 16 日長達三個月，而 StarkNet 和 EigenLayer 的索賠窗口則延長了四個多月。 Jito 的領取窗口從 2023 年 12 月到 2025 年 6 月 7 日保持開放，為用戶提供充足的機會領取他們的代幣。 Silgadaze 強調，過短的領取窗口可能會對符合資格的用戶不利，他們可能無法在指定的時間內注意到空投或採取行動。

3. Multi-Phase Airdrops

3. 多階段空投

Implementing multiple rounds of airdrop allocations has proven effective in rewarding users who contribute consistently to the network's growth. Optimism, a Layer 2 blockchain network with a total value locked of $801 million, has successfully conducted multiple airdrops. Its first airdrop occurred in May 2022, followed by subsequent airdrops in February 2023 and September 2023, with a fourth airdrop scheduled for February 2024. Kevin Liu, co-founder of ZKM, commends Optimism's approach, allowing users to evaluate their contributions based on previous airdrop allocations and adjust their participation accordingly.

事實證明，實施多輪空投分配可以有效獎勵為網路發展做出持續貢獻的用戶。鎖定總價值8.01億美元的二層區塊鏈網路Optimism已成功進行多次空投。其第一次空投發生在2022 年5 月，隨後於2023 年2 月和2023 年9 月進行了後續空投，第四次空投計劃於2024 年2 月進行。方法，允許使用者根據先前的貢獻來評估自己的貢獻空投分配並相應調整其參與。

4. Anti-Sybil Mechanisms

4. 反女巫機制

To prevent malicious actors from exploiting airdrops, robust anti-sybil mechanisms are essential. Sybil attacks involve using multiple identities and wallet addresses to gain an unfair advantage, potentially receiving a disproportionate share of the airdrop allocation. This undermines community trust and the intended distribution of tokens. Several protocols have enacted anti-sybil measures, including Parcl, LayerZero, and Hop. Hop incentivized community members to report Sybil addresses, offering additional tokens as a reward. Parcl conducted a Sybil analysis to remove users who exploited the point system excessively, while LayerZero is currently conducting a Sybil analysis for its upcoming airdrop.

為了防止惡意行為者利用空投，強大的反女巫機制至關重要。女巫攻擊涉及使用多個身份和錢包地址來獲得不公平的優勢，可能會獲得不成比例的空投分配份額。這破壞了社區信任和代幣的預期分配。一些協議已經制定了反女巫措施，包括 Parcl、LayerZero 和 Hop。鼓勵社區成員報告 Sybil 地址，提供額外的代幣作為獎勵。 Parcl 進行了 Sybil 分析，以刪除過度利用積分系統的用戶，而 LayerZero 目前正在為其即將推出的空投進行 Sybil 分析。

5. Risk-Based Allocation

5. 基於風險的配置

Tailoring airdrop allocations based on the risk incurred by users is another effective practice. Andrew Van Aken, a data scientist at Artemis, recommends allocating a larger proportion of tokens to users who engage in higher-risk activities, such as depositing assets into less established smart contracts. By acknowledging the increased risk undertaken by these users, protocols can foster a sense of fairness and long-term sustainability within their community.

根據使用者所承受的風險來客製化空投分配是另一種有效的做法。 Artemis 的資料科學家 Andrew Van Aken 建議將更大比例的代幣分配給從事高風險活動的用戶，例如將資產存入較不成熟的智能合約。透過承認這些用戶承擔的風險增加，協議可以在社區內培養公平感和長期可持續性。

Conclusion

結論

Airdrops remain a vital tool for crypto protocols to reward early adopters and incentivize continued engagement. By adhering to these five best practices, protocols can ensure that their airdrops are effective in attracting and retaining a dedicated community of contributors. Sufficient allocations, extended claim windows, multi-phase airdrops, robust anti-sybil mechanisms, and risk-based allocation strategies are essential elements for successful airdrop initiatives.

空投仍然是加密協議獎勵早期採用者並激勵持續參與的重要工具。透過遵循這五種最佳實踐，協議可以確保其空投能夠有效吸引和留住專門的貢獻者社群。充足的分配、延長的索賠窗口、多階段空投、強大的反女巫機制和基於風險的分配策略是成功空投計畫的基本要素。