Is XRP poised to become a major store of value? With regulatory clarity from the SEC ruling and potential ETF approvals, XRP's future looks bright.

The buzz around XRP is getting louder, and folks are starting to wonder if it could be the next big thing in crypto. We're talking about XRP as a potential store of value, especially with the SEC ruling providing some much-needed clarity and the possibility of XRP ETFs hitting the market.
XRP: Store of Value Material?
Financial analyst Zach Rector thinks XRP could emerge as a key store of value as this crypto cycle progresses. In a July 2025 post, Rector noted investors might increasingly allocate capital to XRP after the market reaches its next peak, using it to preserve gains amid volatility. While Bitcoin remains king, XRP's unique position could see it gain similar recognition.
The SEC Ruling: A Game Changer
The U.S. Securities and Exchange Commission’s (SEC) ruling that XRP doesn’t qualify as a security is a pivotal factor. Judge Analisa Torres's decision in Ripple’s case sets XRP apart from many other cryptocurrencies still dealing with regulatory uncertainty. This clarity, combined with XRP’s capped supply of 100 billion tokens, makes it more attractive as a store of value.
Institutional Interest is Growing
Big players are starting to pay attention. Over a dozen firms, including Bitwise and Franklin Templeton, are waiting for regulatory approval to launch XRP-based ETFs. This mirrors the Bitcoin ETF craze, and analysts suggest a similar capital influx could follow for XRP. Companies like VivoPower International and Webus are also holding XRP as a long-term asset, showing growing confidence.
Price Predictions: To the Moon?
Price predictions are always a bit of a gamble, but they're fun to consider. Rector forecasts a cycle peak of $20–$30, a massive surge from its current price. Other analysts see XRP reaching $5–$9 by 2026, contingent on Bitcoin’s performance. Ripple’s stablecoin, RLUSD, is also driving XRP’s burn rate by increasing adoption on the XRP Ledger (XRPL).
Regulatory Momentum
Ripple has secured over 60 global licenses, signaling a compliance-focused strategy. The pending XRP futures ETF launched by Teucrium CEO Sal Gilbertie highlights XRP’s utility in cross-border transactions. Sure, there’s short-term volatility, but the long-term outlook is promising.
The Bitcoin Effect
XRP’s potential price is also closely tied to Bitcoin’s movements. Some analysts think if Bitcoin hits $200,000, XRP could trade between $7 and $14. This relies on the idea that a Bitcoin surge triggers a proportional rally in altcoins.
A Word of Caution
Of course, these are just predictions. Macroeconomic headwinds, regulatory changes, and geopolitical tensions could all throw a wrench in the works. Investors should tread carefully and remember that crypto markets are inherently volatile.
Final Thoughts
So, could XRP become the next store of value? It's got a lot going for it: regulatory clarity, growing institutional interest, and some seriously bullish price predictions. But remember, it’s a wild ride in the crypto world. Buckle up and enjoy the show, because who knows what tomorrow will bring? Maybe we'll all be sipping margaritas on the moon, funded by our XRP holdings. A guy can dream, right?