Trump Media and Technology Group to Raise $2.5 Billion to Create Bitcoin Treasury

US President Donald Trump's media company on Tuesday said it plans to raise $2.500000000 to create a so-called Bitcoin treasury, furthering his embrace of the cryptocurrency sector. By Jonathan O'Callaghan.

US President Donald Trump's media company said on Tuesday it plans to raise $2.5 billion to create a so-called Bitcoin treasury, furthering his family's embrace of the cryptocurrency sector.

Trump Media and Technology Group said it has entered into subscription deals with about 50 institutional investors.

Under this agreement, the institutional investors will put up about $1.5 billion in common stock and an additional $1 billion in convertible senior secured notes.

The company added that the offering would place Bitcoin as a key asset on its balance sheet, which totalled $759 million at the end of the first quarter of 2025.

Trump Media shares fell about 10 per cent after the announcement to $23.23 a share.

“We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets,” said Trump Media chief executive Devin Nunes.

Trump Media runs Truth Social, the media platform on which the US president often posts.

Once a cryptocurrency sceptic, Mr Trump emerged as one of the sector's biggest backers during his 2024 presidential campaign with promises to establish a strategic Bitcoin reserve and to take a friendlier approach towards crypto than his predecessor.

Mr Trump last week also hosted a black-tie gala at his golf club in northern Virginia for 220 of the top investors of the $Trump meme coin. The event drew conflict-of-interest concerns that the president was mixing his business and political interests.

Among last week's guests was Justin Sun, a crypto billionaire who came first in the so-called competition to win a seat at the gala. Mr Sun is a backer of World Liberty Financial, the crypto company run by Zach Witkoff. He is the son of Steve Witkoff, Mr Trump's special envoy to the Middle East.

At the gala, Mr Trump accepted the $Trump coin, which is a new meme coin that launched in March with the symbol ‘$Trump.’ The coin’s website describes it as a "community-driven cryptocurrency that embodies the spirit of President Trump: bold, direct, and focused on delivering maximum value."

The token, which trades on several cryptocurrency exchanges, aims to raise $1 billion to support Trump Media's new initiative to create a Bitcoin treasury.

During his campaign, Mr Trump also promised to take a friendlier approach towards crypto than his predecessor.

"We will be the generation that finally brings the dollar all the way back to the standard it deserves to have, and we will create a strategic Bitcoin reserve to protect the dollar's value," he said in February while announcing his re-election bid.

The president's campaign team later launched a $Trump token, which is a community-driven cryptocurrency that embodies the spirit of President Trump: bold, direct, and focused on delivering maximum value.

"We are thrilled to announce this strategic partnership with leading institutional investors to support Trump Media & Technology Group's growth and innovation," said Trump Media president and director, Lara Trump.

"This investment will enable us to expand our content offerings, enhance our technology platforms, and continue to provide engaging and meaningful experiences for our vast community of supporters."

The subscription offering is expected to close in the third quarter of 2025, subject to customary closing conditions and regulatory approvals.

The Trump Media shares fell 9.3 per cent to $23.23 in New York on Tuesday. They have risen more than 40 per cent this year, while the battered Nasdaq index gained about 30 per cent.