Trump Media & Technology Group (DJT) Is Pivoting to Bitcoin, Raising $2.5B to Establish One of the Largest BTC Treasuries

Trump Media & Technology Group (DJT) is making a bold pivot, announcing a $2.5 billion capital raise to establish one of the largest Bitcoin (BTC) treasuries

Trump Media & Technology Group, Inc. (NASDAQ: MMTW.P) shares fell nearly 9% on Tuesday after the company announced a $2.5 billion capital raise and one of the largest Bitcoin (BTC) treasuries among public companies.

About 50 institutional investors participated in subscription agreements for $1.5 billion in common stock and $1 billion in convertible notes, set to close on May 29, pending standard conditions.

This capital will be used to acquire Bitcoin, which Trump Media will hold as a primary treasury asset, with custody services provided by Anchorage Digital and Crypto.com. The latter is also collaborating with Trump Media on its upcoming exchange-traded fund launch.

"We are coding a new financial services ecosystem within the America First economy. Our goal is to serve those who believe in this movement with best-in-class platforms and services they can use every day," said CEO and Chairman Devin Nunes.

"This direct investment from some of the largest and most respected institutions in the world will help us to continue building our platforms and expand our offerings."

He further explained the Bitcoin treasury as a strategic defense against financial institution pressures, safeguarding the company from harassment and discrimination while fostering synergies for subscription payments, a potential utility token, and other transactions across Truth Social and Truth+.

This investment aligns with broader company goals to evolve into a holding company, pursuing additional profit-generating assets through mergers and acquisitions that reflect America First principles.

The announcement comes amid Bitcoin 2025, a major conference in Las Vegas where President Donald Trump’s administration, including Vice President JD Vance, Don and Eric Trump, and crypto czar David Sacks, are prominently featured.

Trump’s administration has displayed a crypto-friendly stance throughout its term, an image further cemented by the president’s interview at the conference.

Trump Media’s stock has faced challenges, with a year-to-date decline of 31% and a market capitalization of approximately $5.7 billion.

Bitcoin's price, currently trading above $111K, provides context for the company's bet on cryptocurrency as a hedge against fiat risks and a tool for financial innovation.

However, the stock's volatility reflects investor concerns about the company's unproven pivot and the substantial risks associated with such a significant Bitcoin allocation.

This move positions Trump Media at the forefront of corporate cryptocurrency adoption, pivoting from its original focus on free-speech social platforms. Its success will depend on navigating market fluctuations and delivering on its expansive financial services vision.