Trump's crypto empire is expanding with a new dollar-backed stablecoin and investment funds for digital assets

The moves are the latest in the norm-defying ways the president has leaned into crypto projects that could significantly boost his personal wealth

President Donald Trump’s crypto empire is expanding further with the recent announcements of a new dollar-backed stablecoin and investment funds for digital assets. The moves are the latest in the norm-defying ways the president has leaned into crypto projects that could spawn a new crypto empire for Trump and his family.

The Trump family, including the president and his sons Eric and Donald Jr, have been actively promoting the World Liberty Financial project through social media and public appearances.

Stablecoins are among the fastest growing segments of the cryptocurrency industry. They are typically backed by a government-issued currency, like the dollar, or to gold, making them better suited to commercial transactions than more volatile digital assets like bitcoin or other cryptocurrencies.

“We’re offering a digital dollar stablecoin that sovereign investors and major institutions can confidently integrate into their strategies for seamless, secure cross-border transactions,” Zach Witkoff, a World Liberty Financial co-founder, said in a statement on Tuesday.