Strive Asset Management to Become the First Bitcoin Treasury Company

Strive Asset Management, LLC, a $2 billion institutional investment firm and subsidiary of Strive Enterprises, Inc., has announced a definitive merger with Asset Entities Inc. (NASDAQ: ASST), a digital content and social media technology company.

Strive Asset Management, LLC, a $2 billion institutional investment firm and subsidiary of Strive Enterprises, Inc. (NYSE: SNAP), today announced a definitive merger agreement with Asset Entities Inc. (NASDAQ: ASST), a digital content and social media technology company. The transaction will result in a new entity, to be named Strive Asset Management and trade on the Nasdaq Stock Exchange under the ticker symbol "ASSET." The combined company will be the first public Bitcoin Treasury Company.

Strive Asset Management is going Bitcoin Treasury Company!We are thrilled to combine with Asset Entities (Nasdaq: ASST) to create the first publicly traded asset manager on the Bitcoin Standard.Strive intends to use all available mechanisms, including novel financial…

The merger will be executed via a reverse takeover of Asset Entities by Strive Asset Management. The terms of the agreement were not disclosed.

The merged company will operate under the Strive brand and remain listed on NASDAQ. Matt Cole, Strive CEO, will lead the new entity as Chairman and CEO and is set to deliver the first public remarks about the announcement today at 2:15 p.m. ET during the Strategy World conference, available via the livestream below:

Here’s what they’re doing:

The combination of Asset Entities with Strive Asset Management creates a unique investment vehicle focused on capital gains and total return maximization in the new macroeconomic regime.

The companies say the transaction will be completed in the second half of 2023, subject to the satisfaction of customary closing conditions, including the receipt of necessary shareholder approvals and applicable regulatory clearances.

After the merger, Asset Entities shareholders will own approximately 20% of the combined company, while existing Strive Asset Management investors will hold the remaining 80% equity interest. The executive management team of the combined company will include Ben Pham as CFO, Arshia Sarkhani (former CEO of Asset Entities) as CMO, and Logan Beirne as CLO.

The members of the Board of Directors of the combined company will include Matt Cole as Chairman of the Board, Aniket Benhur, Charles Gasparano, Robert "Trey" Harris, III, and Mark LeBurn as independent Directors, and Bitcoin maximalists Ben Werkman, Jeff Walton, and Avik Roy as members of the Board.

Since its founding in 2022 by billionaire hedge fund manager and asset management pioneer Ben Marcio, Strive Asset Management has quickly become a force to be reckoned with in the asset management industry. Launching in 2022 with a focus on capital gains maximization, Strive has become a compelling alternative to ESG investing.

Earlier this year, Strive began the process of converting its $2 billion institutional investment firm into a Bitcoin Treasury Company.

This merger marks the beginning of a new strategic push: corporate adoption of Bitcoin treasuries.