Strategy Launches $2.1 Billion At-The-Market (ATM) Equity Program for Its Strife (STRF) Preferred Stock

Strategy has launched a $2.1 billion At-The-Market (ATM) equity program for its Strife (STRF) preferred stock, marking another step in the firm's long-term strategy

Strategy is launching a $2.1 billion At-The-Market (ATM) equity program for its Strife (STRF) preferred stock, a step in the firm’s long-term strategy to build a Bitcoin-backed financial architecture, CEO and President Phong Lee announced during an investor update on Wednesday.

The announcement was made by Lee, who joined the investor update with Strategy Executive Chairman Michael Saylor.

According to Lee, strong year-to-date results from the firm’s Bitcoin-linked securities Strike (STRK) and Strife (STRF) gave Strategy the confidence to expand its fundraising strategy.

“We’re currently at 16.3% BTC yield for the year, against a 25% target,” Lee said. “BTC dollar gain is $7.7 billion so far, on track toward our $15 billion target.”

Both instruments have outperformed expectations since launch. Strike is up 24% from its initial price of $80 to nearly $100. Meanwhile, Strife, which was priced at $85 just two months ago, now trades around $98.80—a 16% increase. By comparison, similarly structured preferreds in the market have declined by 3–5% over the same period.

In the last 30 days alone, Strike rose 17% and Strife 12%, bringing both instruments closer to par value.

Lee also highlighted the liquidity profile of these instruments, citing average daily trading volumes of $31 million for Strike and $23 million for Strife. “That’s 60x what we typically see in comparable preferreds,” he noted.

The company previously executed $212 million through Strike’s ATM without any adverse pricing pressure. Given the trading volume and investor demand, Lee said the company believes the $2.1 billion Strife ATM can be executed in a similar fashion.

Strife is a perpetual preferred stock with a 10% coupon and sits at the top of Strategy’s capital stack. Saylor described it as “the crown jewel” of the company’s preferred offerings.

“We’re going to be ten times as careful with Strife,” Saylor said. “Our goal is for it to be seen as investment-grade fixed income—a high-quality instrument with robust protections.”

Strike, by contrast, is positioned for what Saylor called “Bitcoin-curious” investors. It carries an 8% coupon and includes upside through Bitcoin conversion. “Think of it like a Bitcoin fellowship with a stipend,” Saylor said.

Strategy now operates three ATM programs: $21 billion each for MSTR equity and Strike, and $2.1 billion for Strife. These programs are rebalanced daily, with issuance adjusted based on market conditions, volatility and investor demand.

According to Saylor, this dynamic structure allows the company to optimize Bitcoin acquisition and capital deployment across changing market environments.

Behind this strategy sits Strategy’s Bitcoin treasury, now totaling 576,230 BTC—roughly $60 billion in value. “That permanent capital is the foundation for everything we’re building,” Saylor said.

While several firms are applying to list spot Bitcoin ETFs, Strategy continues to offer a more nuanced set of instruments—each targeting different levels of risk, return and compliance. The Strife ATM is the latest move in that broader strategy.